Blue Moon

Illuminating the future

[Issued by Blue Moon] The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape. 8 Nov 2012 09:55

Digital Fire

Digital Fire creates amazing social growth for Darling Cellars

[Issued by Digital Fire] Cape Town-based digital media specialist, Digital Fire, has taken a winery in Darling to new social heights. Darling Cellars approached Digital Fire in February, striking up a brand/agency relationship that would lead to a staggering 4 900% growth of their Facebook following. 7 Nov 2012 08:42

Get Smarter

New university short course deals with challenges of modern PR environment

[Issued by Get Smarter] The University of Cape Town, together with online education company, GetSmarter, recently launched the University of Cape Town Public Relations online short course that aims to equip professionals in the field of public relations with the skills required to utilise both traditional and new media tools. 6 Nov 2012 10:47

Business lessons to be learned from 1time airline

[Nthabeleng Meso] In the preceding week I was looking forward to my flight from Cape Town to Johannesburg over the weekend. However my excitement was short lived; on Friday afternoon I was one among the thousand of people who heard via e.tv news that 1time Airline had filed for liquidation. 6 Nov 2012 08:49

marcusbrewster wins Movember charity account

Following a four-way pitch, marcusbrewster has been appointed as the South African PR agency for Movember, the global men's health charity. Last year some 18,000 South African Mo Bros and Mo Sistas registered as active participants in Movember and R4.9 million was raised. 6 Nov 2012 06:04

Social network: It won't pay if you don't play

[Gill Moodie: @grubstreetSA] There are no experts on Twitter and Facebook and I'd do a careful check on the credentials of any "consultant" you might be thinking of paying to advise your company or train your staff on how best to use them. 2 Nov 2012 15:32

Bookmarks 2012 - all the winners

The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'. 2 Nov 2012 13:16

Are press releases a thing of the past?

[Marion Scher] This is a question more and more people are asking me. What should we be looking at in this age of instant news and social media communication? Will tweets be the way to go? 2 Nov 2012 08:05

Bizcommunity.com

Biz Charity Challenge: let's all help together

[Issued by Bizcommunity.com] Win! Win! Win! Two press office releases for the festive season, in the industry of your choice, to promote whatever you like! Help Bizcommunity.com raise funds, bedding and toys for our two chosen charities during November 2012! A follow-up roll-of-honour story here on Biz will also have all the participating organisations' names and links to websites. 1 Nov 2012 08:22

Is your PR pushing pictures and paper?

[Lorrianne Cloete] In the world of consumer lifestyle PR, it wasn't long ago when a close, well-managed relationship with a handful of key publications was enough to secure you high profile coverage for a brand and its key products. 1 Nov 2012 06:17

The importance of integrated employee engagement

[Sarah Leftwich] Effective integrated employee engagement (IEE) is about understanding your audience, targeting the message and maximising the media. In other words, with every brief you take, you need to understand exactly who you are talking to. Always communicate a single-minded message, broken down where appropriate, to the different audiences within an organisation. 28 Oct 2012 13:41

BBQ honours Vuma Reputation Management

At the eleventh edition of the Black Business Quarterly Awards (BBQ), held at Emperor's Palace on 19 October 2012, Vuma Reputation Management won the New and Innovative Business Award in recognition of its innovation in the area of corporate reputation management, crisis communication, media training and the integration of social media tools into the business environment. 25 Oct 2012 07:28

Prism Awards calling professionals

The annual PRISM Awards competition, which recognises excellence in the public relations and communication profession, reminds the industry that the deadline for entries to the 2013 PRISM Awards is 25 January 2013. 25 Oct 2012 07:05

HMC Seswa lands Mineworkers Investment Trust

HMC Seswa Corporate Communications has been appointed to handle the marketing and communications of the Mineworkers Investment Trust (MIT). The National Union of Mineworkers established MIT in 1995, as a wealth-creating entity to assist retrenched workers and empower union members. 24 Oct 2012 09:56