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Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...
What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...
All Amber, the organiser of premier events in Africa, has announced details for its fourth annual Mobile Web Africa conference. The event, which will take place during the final week of November, is firmly established as the leading mobile-focused event in Africa and the 2012 edition is set to focus on expanding success in the industry.
All Amber 7 Nov 2012
Leading full-service digital agency, NATIVE, took home six pixels at the dazzling Bookmarks awards evening held in Cape Town. The agency is most proud of its four wins for the #CloseTheTap campaign, a digital initiative which inspired real-world action.
NATIVE VML 7 Nov 2012
Our crowdsourced recruitment business Hiring Bounty is off to a great start but the process hasn't been easy. Here are the top five points that I've learned about recruitment in the time since the team began working on the business.
Greg Schneider 6 Nov 2012
Gloo was announced the Bookmarks Agency of the Year and picked up 10 awards at the 2012 event in Cape Town. The event recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible', with the awards focusing on 'measurable excellence'.
Gloo 6 Nov 2012
This year's Bookmarks Awards proved to be a momentous occasion for Synergize as the online marketing specialists were awarded three bronze pixels in the category of Organic Search and their Head of Search, Robin Fishley, received the honour of Best Organic Search Marketer.
Synergize Online 6 Nov 2012
Quirk Agency was honoured with the Greatest Contribution to Digital title at the recent 2012 Bookmarks Awards. The award comes as a timeous nod to Quirk's recent merger with the Red & Yellow School of Logic and Magic, as well as its continuing contribution to furthering the industry through education and innovation.
Quirk 6 Nov 2012
The Old Mutual and Shesha Tuks Blogger Challenge, which takes place tomorrow, 6 November 2012 between 9am and 12pm, will see some of South Africa's top bloggers and tweeters compete in a race around the Sandton CBD in Tuk Tuks.
5 Nov 2012
Following hot on the heels of scooping the Galliovas top award for Best Food Writer of the Year, leading content marketer New Media's multiple award-winning publication Woolworths TASTE's digital platform took home three prizes at the 2012 Bookmark Awards.
New Media 5 Nov 2012
The Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm, streamed live via 2oceansVibe Radio, was broadcast live from The Bookmarks 2012 last week Thursday, 1 November 2012. Show host Warren Harding chatted to finalists, sponsors, judges and some winners at the event. [twitterfall]
5 Nov 2012
Meet the digital radio programme directors of the future: You and your fellow listeners. With technology making it easy for digital radio stations to crowdsource some or all of the programming on their digital radio stations, the power is increasing in the listener's hands.
Attila Bernariusz 4 Nov 2012
The organisers say it has been a successful year for the Loeries, with the second largest number of entries received since 2008 - over 3,000 entry submissions from across Africa and the Middle East.
2 Nov 2012
The Bookmarks Awards has celebrated its fifth year of rewarding digital excellence, yesterday, 1 November 2012. The Awards, brought to the public by the Digital Media and Marketing Association (DMMA), is an initiative that recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible'.
2 Nov 2012
If anything is about to transform the way marketing works, it's that four-letter word: data. Technological advancements that have made it possible for any brand and business to have authentic, meaningful relationships with consumers makes data all the more powerful and relevant.
Abey Mokgwatsane 2 Nov 2012
Three new uncapped hosting packages for small businesses, home offices and personal websites have been launched by MWeb, including new features, enhancements and tools at competitive prices.
2 Nov 2012
The annual Bookmarks awards held in Cape Town at the Artscape Theatre last night recognised the best in digital marketing and publishing. With the increased entries and high standard of this year's nominees, The SpaceStation team is very proud of 14 accolades won by the platforms on their network.
The SpaceStation 2 Nov 2012
In reaction to the rapidly increasing need for the specialised skill of copywriting for the digital medium, the University of Cape Town and online educator, GetSmarter, recently introduced the Copywriting for Online Marketing short course. This seven-week part-time course will be presented entirely online and will start on 26 November.
GetSmarter 1 Nov 2012
Baobab is a specialised content redistribution and mobile app platform for large newspaper and magazine publishing houses. The Afrozaar team have collaborated with a leading global newspaper's editorial and digital teams for almost a year, designing and developing a publishing suite of products that span all major mobile app platforms.
Afrozaar 1 Nov 2012
A new uncapped ADSL solution, designed for end-users who require optimised connectivity at work and uncapped, unshaped connectivity at night for more bandwidth-intensive activities, has been launched by Internet Solutions (IS).
1 Nov 2012
Tonight's Biz Takeouts Marketing & Media radio show, will be broadcast live from Artscape in Cape Town to capture all The Bookmarks 2012 action. Tune in to this week's show, streamed live from 7pm-10pm via 2oceansVibe Radio. [twitterfall]
1 Nov 2012
That's It Communications has introduced That's It Social, a social media management approach, focusing on high-level strategy and social business solutions, so that clients can manage their communities in-house on a day-to day basis.
31 Oct 2012
Once a year the 'certifiable' meet just off Google's campus in Mountain View, San Francisco and share new developments with like-minded visionaries with a passion for the user journey and website optimisation through Google Analytics.
Anne Scharlow 31 Oct 2012
AfriGIS developed the Census Progress Watch System for Statistics South Africa (StatsSA). The solution was launched on 10 October 2011 and was used for the duration of the 2011 South African Census (until 31 October 2011) to monitor the progress on a day-to-day basis.
AfriGIS 31 Oct 2012
The Samsung's 'Let the games begin' winter retail promotion has announced the names of the 67 winners, who won over R1 million worth of prizes, from products through to five new Hyundai Elantra vehicles.
31 Oct 2012
Synergize, a leading online marketing agency in Cape Town, has seen an insurgent boom in the last two years. Its founder, Chris Corbet, is stepping down as CEO after 11 years of dedicated service to the digital industry, and the company's current Managing Director, Shaune Jordaan, is stepping into the role of Chief Executive Officer.
Synergize Online 30 Oct 2012
MTN will be a key operator in Africa to deliver Windows Phone 8 and Windows 8 devices to its customers in South Africa in November, with Ghana and Nigeria following in December.
29 Oct 2012