Data has become a critical element for the growth of the digital society. And while its importance transcends industries, it is especially in media analysis where it has enabled brands, agencies, and journalists to become more effective...
American marketers have drawn criticism for "newsjacking" Hurricane Sandy. American Apparel offered a 20% discount for 36 hours "in case you are bored during the storm" and Sears advertised on Twitter "Did Hurricane Sandy affect your city? Get your generators, air mattresses & more in one place". There are several other examples in a similar vein.
Ann Druce 31 Oct 2012
Media and commentators are eager to focus on "perceived battles" in the ANC ahead of its elective conference in Mangaung, instead of the party's policies, President Jacob Zuma said yesterday.
30 Oct 2012
The seventh edition of DISCOP Africa, which takes place at the Sandton Convention Centre from 31 October until 3 November 2012, has the SABC as its media sponsor. The expo brings people actively involved in the development, funding, production, programming, branding, marketing, licensing and merchandising of audiovisual content across all distribution platforms in 55 African countries.
30 Oct 2012
MTN will be a key operator in Africa to deliver Windows Phone 8 and Windows 8 devices to its customers in South Africa in November, with Ghana and Nigeria following in December.
29 Oct 2012
President Jacob Zuma has withdrawn his claim for damages against a Zapiro cartoon published in the Sunday Times and agreed to pay half of its legal costs, according to the newspaper on Saturday.
29 Oct 2012
RamsayMedia is set to expand its role in the digital space. A partnership with leading SA mobile solutions provider Snapplify will see the media house provide content, service and support though mobile apps developed by the award-winning tech start-up, which will also manage their hosting in app stores.
27 Oct 2012
NEWSWATCH: It seems the "Mangaung Factor" could be at work... According to a Mail & Guardian report, Zuma has dropped his R1m claim that Zapiro's "rape" cartoon harmed his (Zuma's) dignity, and he's cut his claim for defamation from R4m to R100,000 - and he wants Zapiro to say "Sorry".
26 Oct 2012
News of cost-cutting and title closures in the print industry don't shock anymore. They are just a fact of life.
Gill Moodie: @grubstreetSA 25 Oct 2012
For the first time, the SATMA Awards, which honour and award traditional musicians across racial and ethnic backgrounds, will take place at the East London International Convention Centre on Saturday 27 October 2012 at 5.30pm.
24 Oct 2012
Much has been reported lately about the state of the print media in South Africa, with particular reference to a lack of innovation among newspapers and magazines.
Ingrid Louw 24 Oct 2012
Biz Takeouts, Bizcommunity's marketing & media radio show, will be doing its first live outside broadcast on Thursday, 1 November 2012, at The Bookmarks 2012 awards ceremony in Cape Town. This non-profit initiative by the Digital Media & Marketing Association (DMMA) recognises and rewards those who have a made a significant contribution to the digital industry.
23 Oct 2012
Government and the South African National Editors Forum (Sanef) have resolved to work closely together for the good of the country. The two parties held their annual meeting on Friday and Saturday in Magaliesburg.
22 Oct 2012
The story of the SABC is haunting. I've been contemplating writing this article for weeks now. I just did not know where to start. Having consulted friends and colleagues, I have eventually relented. I thought I should perhaps start the story from the SABC of the late Zwelakhe Sisulu.
Benedicta Dube 19 Oct 2012
Following a reversal of the Competition Commission's approved merger of Primedia@Home and Paarl Media, earlier this year, the difficulty now facing Paarl Media is one of implementation. It was quoted in the media as saying that "the Commission's decision is incapable of being implemented - you cannot unscramble an omelette."
Chris Charter & Kayley De Oliveira 18 Oct 2012
As part of John Brown Media's commitment to continued and sustainable growth in South Africa, they are proud to announce the appointment of Taweni Gondwe Xaba as a non-executive board member. Taweni brings over 16 years of experience from the advertising and publishing industries, with content generation and production as her specialist skills.
John Brown 17 Oct 2012
As part of its vision to expand beyond the magazine print market and capitalise on new developments in the media sector, Associated Magazines is changing its name to Associated Media Publishing.
17 Oct 2012
Poverty is currently humanity's greatest scandal and scourge and one of the top challenges of the century. It is the primary cause of hunger, anger, misery, desperation, frustration, disease, death, violence and wars. As a result it poses the greatest threat to global democracy, development, peace and prosperity.
Thabani Khumalo 16 Oct 2012
SA is experiencing an increase in the growth of readership for traditional newspapers and a developing digital market‚ in contrast to the more developed countries‚ which are seeing a migration of readers to online platforms‚ according to a new survey by professional services group PricewaterhouseCoopers (PwC).
16 Oct 2012
While the importance of having an online social media presence is becoming an increasingly critical form of consumer engagement and brand sustainability, businesses need to understand the potential repercussions of failing to manage their social media channels properly, especially during a crisis.
John Ginsberg 12 Oct 2012
In recent weeks, World Wide Worx sent out the headline findings of the South African Social Media Landscape 2012 research study.
11 Oct 2012
The scandal about social media consulting firms buying fake followers to boost their own social media profiles as well as those of their clients is sad but not unexpected.
Melody Maker 11 Oct 2012