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Marketing & Media
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Frans Malatsi
Tiffany Markman
Anthony coe

John Ginsberg

I'm involved in a software as a service company called Ensight. We're building a marketing platform that helps companies automate communication across multiple channels. We make it easy for marketing teams to create consistent messages across digital channels. Our approach is unique because we use customer data from one channel to drive personalised messaging in all other channels. We make it simpler for marketers with limited budgets and time to get great results from digital marketing.
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Multichannel strategy shows major operational benefits

[John Ginsberg] Most companies run their marketing functions in a fragmented manner that is completely out of step with the reality of a multichannel world. They need to treat integration of marketing functions and data across channels as an urgent priority if they are to drive the maximum benefit from their marketing investments.

Posted 5 months ago | Like (2)
Using 'the science of shopping' to track-and-target

[John Ginsberg] LONDON, UK: Environmental psychologist Paco Underhill firmly believes that our environment influences our behaviour. He found a powerful (and profitable) application for his theories in the retail environment and founded what is now known simply as "The Science of Shopping."

Posted 10 months ago | Like
Between a rock and a hard place: How should marketers deal with new channels?

[John Ginsberg] One of the most astute assessments of the relationship between humans and technology appears in the glossary of The Handbook of Technology Management under Technology Readiness which, according to the book, is the "propensity to use and adopt technologies for accomplishing goals in one's personal and professional life."

Posted 10 months ago | Like
John Ginsberg
[Marketing & Media] I don't know about the rest of you, but I can't focus on this site for more than 5 minutes because there's an annoying shaking banner ad on the right of every page. Can we have an "off switch" please?
Posted 7 months ago | Like
John Ginsberg
Hello everyone! :)
Posted 1 year ago | Like

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