[Thabani Khumalo] Poverty is currently humanity's greatest scandal and scourge and one of the top challenges of the century. It is the primary cause of hunger, anger, misery, desperation, frustration, disease, death, violence and wars. As a result it poses the greatest threat to global democracy, development, peace and prosperity.
[Thabani Khumalo] There are times in the brand life cycle when it needs to be refreshed, restructured, revitalised, rejuvenated, re-worked, repositioned and even re-launched to take it to a different level. This happens not only for brands which may not be doing well but also for brands that are doing well - but would like to do better in its response to growing challenges.
[Thabani Khumalo] The latest research by Municipal IQ showed that service delivery protests were on the increase across the country, with 113 I the first half of 2012 compared to 2 in 2006. This year also accounted for 22% of all protests recorded since January 2004.
[Thabani Khumalo] In the year 2000, marking the close of the 20th century, the World Bank published a report provocatively entitled, Can Africa Claim the 21st Century? Seeking to answer this question, the report said: "The question of whether Sub-Saharan Africa can claim the 21st century is complex and provocative...Our central message is: Yes, Africa can claim the new century."
[Thabani Khumalo] Global communities witness their outstanding activisms and achievements almost on a daily basis, from campaigns for fair economic practices, climate-change challenges, environmental and wildlife conservation, media freedom, human rights, sustainable development programmes, moral regeneration and many human-threatening issues.
[Thabani Khumalo] The South African government has made it clear that it expects public entities to be run in line with strict corporate governance principles. Since Fikile Mbalula took over as Minister of Sports, he has been emphasising the need for sports organisations to familiarise themselves with the cornerstone of sound corporate governance.
[Thabani Khumalo] "Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter," says Amadou Mahtar Ba, Africa Media Initiative (AMI) CEO. Indeed, a bold and tough decision.
[Thabani Khumalo] Think of giant brands such as Chevrolet, Kiwi polish, Coca-Cola, Jonnie Walker, Shell, Xerox, Guinness, Ford, Mercedes-Benz, IBM, Tata, HSBC, Levi's and a few more. All these brands are more than a century old, yet they continue to dominate their landscapes today. They just thrive on a solid reputation built in the past and preserved for the future. What can the ANC learn from the 10th-decade greats?
[Thabani Khumalo] Communication can facilitate and accelerate development by encouraging and consolidating dialogue, debate and consensus, which ultimately strengthen democracy, development and delivery. Furthermore, it can give a voice to the poorest masses, thus enabling them to articulate their own development challenges, opportunities and aspirations.
[Thabani Khumalo] Does reputation matter? If you can ask SA National Taxi Council (Santaco), after its media conference, where it announced its intention to expand to the airline transport, I guees Santaco would say "yes". In today's news-driven and fast changing business environment, building and maintaining a strong corporate reputation is vital.
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