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Thabani Khumalo

Thabani Khumalo is a researcher, writer and commentator with various radio stations and newspapers and MD of Think Tank Marketing Services, a marketing, communication and media consultancy. Contact him on tel +27 (0)31 301 2461 or email .
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Brand Africa - flexing its muscles in the 21st century

[Thabani Khumalo] In the year 2000, marking the close of the 20th century, the World Bank published a report provocatively entitled, Can Africa Claim the 21st Century? Seeking to answer this question, the report said: "The question of whether Sub-Saharan Africa can claim the 21st century is complex and provocative...Our central message is: Yes, Africa can claim the new century."

Posted 6 days ago | Like
Co-regulation of a co-dependent coalition

[Thabani Khumalo] Global communities witness their outstanding activisms and achievements almost on a daily basis, from campaigns for fair economic practices, climate-change challenges, environmental and wildlife conservation, media freedom, human rights, sustainable development programmes, moral regeneration and many human-threatening issues.

Posted 28 days ago | Like (1)
Sound governance, an ideal ground for sports sponsorship

[Thabani Khumalo] The South African government has made it clear that it expects public entities to be run in line with strict corporate governance principles. Since Fikile Mbalula took over as Minister of Sports, he has been emphasising the need for sports organisations to familiarise themselves with the cornerstone of sound corporate governance.

Posted 2 months ago | Like
Despite uneasy co-existence, state and media are co-dependent

[Thabani Khumalo] "Were it left to me to decide whether we should have a government without newspapers or newspapers without a government, I should not hesitate a moment to prefer the latter," says Amadou Mahtar Ba, Africa Media Initiative (AMI) CEO. Indeed, a bold and tough decision.

Posted 3 months ago | Like (1)
What can Brand ANC learn from centenary brands?

[Thabani Khumalo] Think of giant brands such as Chevrolet, Kiwi polish, Coca-Cola, Jonnie Walker, Shell, Xerox, Guinness, Ford, Mercedes-Benz, IBM, Tata, HSBC, Levi's and a few more. All these brands are more than a century old, yet they continue to dominate their landscapes today. They just thrive on a solid reputation built in the past and preserved for the future. What can the ANC learn from the 10th-decade greats?

Posted 4 months ago | Like (1)
Communication advocates consensus, democracy, development, delivery

[Thabani Khumalo] Communication can facilitate and accelerate development by encouraging and consolidating dialogue, debate and consensus, which ultimately strengthen democracy, development and delivery. Furthermore, it can give a voice to the poorest masses, thus enabling them to articulate their own development challenges, opportunities and aspirations.

Posted 6 months ago | Like
Taxis should be trading on integrity and reputation

[Thabani Khumalo] Does reputation matter? If you can ask SA National Taxi Council (Santaco), after its media conference, where it announced its intention to expand to the airline transport, I guees Santaco would say "yes". In today's news-driven and fast changing business environment, building and maintaining a strong corporate reputation is vital.

Posted 7 months ago | Like
Climate change, a challenge to Brand Africa

[Thabani Khumalo] Climate change has turned into the biggest challenge of the century and is one of the main causes of famine, misery, disease, death, desperation and frustration. Our globe is undergoing major climatic changes and as a result we are faced with huge development challenges and opportunities.

Posted 9 months ago | Like (1) | You like this
Chiefs and Pirates - playing the branding game

[Thabani Khumalo] When SAB, Kaizer Chiefs and Orlando Pirates announced the Carling Black Label Cup, the football fraternity reacted differently. My take is that Pirates and Chiefs agreed to participate in this unique initiative in-order to maximize their brands' equity. Simply put, they are playing the branding game.

Posted 10 months ago | Like (1) | You like this
Power without responsibility: the Media Appeals Tribunal

[Thabani Khumalo] The African National Congress' 2007 Limpopo Conference proposed that an independent Media Appeals Tribunal be created to adjudicate complaints from citizens about media publications. The suggestion put the ANC on collision course with media journalists, editors, analysts and human rights activists who feared that such a process would curtail media liberties.

Posted 1 year ago | Like (1) | You like this

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