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The marketing gurus tell us that, as consumers drown in a tsunami of commercial messaging, they are going to want to connect (and therefore possibly do business with) those brands which genuinely try to make a difference to a community, a city or a country...
Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world...
2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.
Janine Lloyd 10 Jan 2013
Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
Tinyiko Maswanganye 9 Jan 2013
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
Subhash Chandra 9 Jan 2013
A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.
9 Jan 2013
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013
Commercial feature: Hot on the heels of international trends, RollingMedia is delighted to launch an innovative suite of media packages for brands looking to maximise their outdoor visibility.
Rolling Media 8 Jan 2013
NEW YORK, US: Millward Brown, a global research agency, expert in helping companies grow great brands, has released its annual top 10 digital and media predictions, highlighting growing trends in the media sector.
7 Jan 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2012 lists of most popular articles, those that drew the most comment, our most-read contributors, our most-visited galleries - and the ads from the Ornico Ad Showcase that got you voting.
Bizcommunity.com 4 Jan 2013
LAS VEGAS, US: With the rapid changes that happen in the advertising industry, deciding how to spend your marketing dollars can be a challenge. We make that choice easier with our infographic: "Advertising in the United States - Television vs Online".
Peter Koeppel 28 Dec 2012
Craig Page-Lee, managing director Posterscope, shares his views on what he reckons will be the out-of-home trends in 2013.
27 Dec 2012
NEW YORK, US: The Midas Awards, for the World's Best Financial Advertising, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is reputed to be the only international competition that recognises excellence in financial services communications on a global scale.
21 Dec 2012
Looking at what marketers can do to relate better to the major spenders.
21 Dec 2012
An "anti-mosquito" campaign for Swedish client ThermaCELL has pulled in more than 1,000 Facebook likes in the first two weeks of its launch in November and a sharp increase in awareness from consumers as well as customers and other retailers.
20 Dec 2012
YouTube has released a list of South Africa's top ten most popular YouTube video ads of the year. These are the South African ads which achieved the largest number of views from people in South Africa. Ranked in order they are:
19 Dec 2012
It seems like just yesterday that the most overused word in the media planner's vocabulary suddenly appeared: convergence. I remember thinking how cool it was, and wondering how come the penny took so long to drop. Convergence was inevitable. Technology was flying and a single gadget that truly ran your life was surely on the cards somewhere in the not too distant future. Well, it has arrived.
Harry Herber 14 Dec 2012
Primedia Unlimited subsidiary, TLC Unlimited, has announced the launch of a new mobile geo-targeting advertising platform that enables advertisers to convey strategic and geographically focused SMS via an advanced database system that targets specific audiences based on cross-demographics such as location, age, gender and income.
14 Dec 2012
Conduit extends heartfelt seasons greetings to all of their esteemed clients. It has been another year of incredible growth for the company and they thank their agency friends and their bold brands for the patronage and affording them the opportunity of bringing ambitious projects to life.
Conduit Studios 14 Dec 2012
So, the City of Joburg plans to spend - some might say, squander - as much as R10m on an image enhancement campaign. Some "image consultants" have quoted the city as much R55m for the job - which is probably more a telling indicator of just how bad its brand is than a real cost measurement.
Llewellyn Kriel 13 Dec 2012
Seeing as how the PR industry is partially fuelled by caffeine and sugar (at least at my office) I was extremely pleased at being offered a behind the scenes look at the Red Bull Flugtag held in Cape Town this past weekend. It was an object lesson in how to leverage your event to the max.
Estelle Nagel 12 Dec 2012
We have all been stunned by seeing an advertisement in an environment that we do not think is right for the brand. I was shocked when seeing a canned food brand (I'll not mention the name as I'll have the agency, media planner and client on my back in a tick) advertised on the DStv Super Sport 2 channel at 4pm during a cricket match on Sunday, 9 December. As a big brand, I am familiar with it and could not fathom why the client / agency would be advertising during a cricket on a DStv channel.
Rolf Akermann 12 Dec 2012
The Community Individual Development Trust (CIDT), pioneers of the free university education movement in South Africa, has acquired a 26% shareholding in Mortimer Harvey. The agency will also have a key role in the CIDT's Maharishi Institute with the establishment of the Mortimer Harvey Design Incubator as an integral part of the Institute's curriculum.
Mortimer Harvey 12 Dec 2012
In a Forbes article of 5 November, it is reported that recent consumer reviews in the US and Europe found that the number of people who claim they will buy the next device from Apple, has dropped to levels lower that in 2009. A lack of recent innovation in new products is cited as the main reason for this.
Thomas Oosthuizen 11 Dec 2012
If your human billboard (HB) campaign lacks creativity, interactivity, research and most importantly strategy, then don't spend a cent of your marketing budget on this medium as in addition you'll waste effort, time and contribute to the population of killers. I'm not talking about handing out leaflets or waving and smiling interactivity but HBs should have some basic brand knowledge such as benefits, target market, few if not all key selling points in addition to interpersonal skills.
Rose Setshoge 11 Dec 2012
Mortimer Harvey's recent 21st birthday celebration at its home in Paulshof provided great excitement and cause for celebration as the agency welcomed clients and long standing friends, past, present and future to raise a glass to a truly independent South African success in the advertising and communication arena.
Mortimer Harvey 11 Dec 2012
Egg Films' Bruno Bossi recently travelled to Namibia to direct the latest Hunter's commercial, Chase the Heat. Conceived by 140 BBDO's creative team of Ross Nieuwenhuizen, Michael Pearson and Ivan Johnson, the commercial takes the Hunter's campaign further, faster.
Egg Films 11 Dec 2012
With advertising and marketing budgets under growing pressure, South African brands are looking for ways to optimise their spending and drive maximum value out of every rand. One way marketers are looking to improve return on investment, is by taking a more integrated approach to managing campaigns across multiple media and channels.
Attila Bernariusz 10 Dec 2012
Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.
Owen Kessel Leo Burnett 7 Dec 2012
During tomorrow's Soweto Derby, the Magic Mirror will launch the second Nando's festive campaign ad.
7 Dec 2012