Subscribe to industry newsletters

BizTrends 2018

Advertise on Bizcommunity

Manufacturing Indaba 2018

MacLennan on the march

London-based advertising group, M&C Saatchi, plans to use South Africa as its launch pad into East and West Africa, says worldwide CEO Moray MacLennan.
Moray MacLennan
He says the group wants a strong presence across the continent. "We are looking to go into Nigeria and Kenya but with South Africa as our African headquarters." That could include acquisitions or startups. "We don't have any debt so we're sitting on some cash. If there is the right acquisition target, we'll look at it. But people often want to sell for the wrong reasons."

MacLennan, who was in South Africa last week to discuss African expansion with the group's local affiliate, M&C Saatchi Abel, hopes the first new ventures will be in place by the end of 2013.

Encouraged by growth

He is encouraged by the growth of the South African affiliate, which, within three years of its launch, is already in the top 10 of the group's 26 agencies, with 150 staff in Cape Town and Johannesburg.

In the past year M&C Saatchi Abel has reportedly doubled in size through the acquisition of accounts such as Edgars, Nedbank and MWeb. With London, it has also launched a mobile agency and another specialising in sponsorship and entertainment.

The South African agency says it will pursue further growth. Chief executive partner Mike Abel says the operation will double in size again over the next two years. Key growth areas are in public relations, customer relationship management and branding.

Source: Financial Mail via I-Net Bridge.


I-Net Bridge
For more than two decades, I-Net Bridge has been one of South Africa’s preferred electronic providers of innovative solutions, data of the highest calibre, reliable platforms and excellent supporting systems. Our products include workstations, web applications and data feeds packaged with in-depth news and powerful analytical tools empowering clients to make meaningful decisions.

We pride ourselves on our wide variety of in-house skills, encompassing multiple platforms and applications. These skills enable us to not only function as a first class facility, but also design, implement and support all our client needs at a level that confirms I-Net Bridge a leader in its field.
Go to: