The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
The Cape Town branch of Entrepreneurs Organisation (EO) will be launching its Entrepreneur Bootcamp in February 2013. It is a collective commons free access online learning resource for aspiring entrepreneurs.
14 Jan 2013 09:41
Businesses are, once again, in the proverbial 'review period', where social media campaigns are waded through and analysed in order to quantify the efforts of the past 12 months.
Issued by Digital Fire 14 Jan 2013 09:38
If you're walking down the streets of downtown Johannesburg or through the tiled walkways of the V&A waterfront, it's evident that brands are very much a part of our everyday lives. We engage with a multitude of brands in so many different ways and on so many different levels.
Justin Hawes, MD of exhibition specialist, Scan Display, has been elected to the IFES Board as Treasurer. The Board consists of four members, and this is the first time that an African member has been represented on the Board.
Issued by Scan Display 14 Jan 2013 08:58
The Protection of Personal Information Act (POPI), due to become law early this year, introduces legal protection in SA for the first time against the serious risks and harm arising from the unauthorised collection and abuse of personal information.
By Steve Ferguson 14 Jan 2013 07:29
The third Media Development and Diversity Agency-Sanlam Local Media Awards is open for community broadcasters, local and community newspapers to celebrate excellence in the community and small commercial media sector. Entries close on 31 January 2013.
14 Jan 2013 07:24
The world is passing through the eye of the needle and an all out digital transition is responsible for ushering us into a new era where new age media will demand new skills. So what will it take to prepare for such mega branding movements and what are the key facts? A new boom awaits...
By Naseem Javed 14 Jan 2013 06:51
If you were Larry Page, how would you feel about the fact that Android's dominant position as mobile operating system of choice, 136 million Android handsets shipped between July and September 2012 (75% of smartphones shipped during Q3) - do not all result in a proportionate share of advertising opportunities for Google?
By Llew Claasen 13 Jan 2013 16:29
My son recently acquired his driver's license after numerous lessons, countless hours of supervised practice and one mildly traumatic failed attempt. Although costly and stressful for both son and parents, we're now relatively confident in his ability to be let loose on the road.
By Allison Ross 12 Jan 2013 13:26
2012 has been a long year for everybody, ups and downs, good clients and... Um... less good clients, campaigns that ran smoothly and some that fell a little flat. So, as an agency, we are mentally preparing ourselves for next year by getting together some of our resolutions for 2013.
By Natasha McClymont 12 Jan 2013 09:07
World Wide Creative (WWC), the Cape Town-based digital marketing agency headed up by Fred Roed and Mike Perk, recently announced the appointment of a new GM for their Cape Town office in the form of Alex Acton.
Issued by World Wide Creative 11 Jan 2013 13:36
Music Exchange, South Africa's two-day independent music conference that gets everyone in the music industry talking, is set to take place from 21-22 March 2013.
Issued by Triple M Entertainment 11 Jan 2013 13:16
DStv's latest commercial was recently shot by Bevan Cullinan of Fresh Eye Films. A continuation of a series of ads, this one shows a range of activities that can now be done courtesy of your PVR freeing up the time.
Issued by Fresh Eye Films 11 Jan 2013 12:56
Touted as the only international competition recognising excellence in financial advertising and marketing, the Midas Awards 2012 featured a strong contingent of local winners, with Jo'burg-based Volcano Advertising joining the accolades for their TVC entitled 'Protection' for client Mutual and Federal.
Issued by Volcano 11 Jan 2013 12:44
A new editorial site has launched to offer consumers coverage of local and international motoring news as it happens.
11 Jan 2013 10:21
Following a successful pilot project in December 2012, students at the Tshwane University of Technology (TUT) will be able to access academic and financial information on their mobile devices through ITS Mobiles' new app. It will be the first institution to go live on the application in South Africa.
11 Jan 2013 10:17
The Media magazine kicks off its January 2013 offering with a hard-hitting investigative slant into black market magazine trading which has led to arrests. Contributors include Raymond Louw, Jacques du Preez, Paula Slier, Harry Herber, Okyerebea Ampofo-Anti and Howard Thomas.
11 Jan 2013 09:58
At the end of November 2012, a new magazine, Thrive, was launched to specifically address mental health in the hope of helping end the stifling silence surrounding mental illness. Pick n Pay Pharmacy sponsored the launch issue.
11 Jan 2013 08:47
The SA National Editors' Forum (Sanef) has condemned what it terms "the vicious attack" by striking farmworkers on Cape Times' journalists covering the workers' unprotected strike at De Doorns in the Western Cape on 9 January and has called on the police to arrest the attackers and prosecute them.
11 Jan 2013 07:45
The story of TopTV's chronic failure to capture the South African pay television market has its origins in the failure by the broadcasting regulator, ICASA, to open the subscription television market to competition. ICASA has failed dismally to enable the introduction of new pay-TV players to compete with the incumbent, the dominant MultiChoice, operating under the brand name DStv, which was launched in 1995, a decade after its parent pay-TV channel, M-Net, was launched in 1986.
By Avhasei Mukoma 11 Jan 2013 06:30
E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone.
By Kirsty Chadwick 11 Jan 2013 06:13
What 2012's stats tell us about trends for online shopping in the New Year... How consumers' confidence and trust in e-commerce is growing, and how reviews are the coming wave.
11 Jan 2013 05:37
NEWSWATCH: Hlaudi Motsoeneng, acting chief operating officer of the debt-crippled SABC, has apparently issued an order that freelance staff be converted to fulltime employees, reports IOL. So, with his organisation already short of money, and by some reports, overstaffed, he plans to add to the wage bill?
10 Jan 2013 12:52
Every quarter Blue Moon recognises winners within the three categories of the Blue Moon Values of Fresh, True and Brave - with the final annual awards being held at the end of each year. As well as awards in each Value category, there is also an overall Fresh, True and Brave winner who embodies all of the Values.
Issued by Blue Moon Corporate Communications 10 Jan 2013 12:12
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
As people return to work and face blank walls or boring calendars, the Sandton SPCA still has charming 2013 calendars available, featuring fine art photographer Emma O'Brien's 14 gorgeous cats and dogs.
10 Jan 2013 08:40