[Llew Claasen] If you were Larry Page, how would you feel about the fact that Android's dominant position as mobile operating system of choice, 136 million Android handsets shipped between July and September 2012 (75% of smartphones shipped during Q3) - do not all result in a proportionate share of advertising opportunities for Google?
[Llew Claasen] If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense.
[Llew Claasen] Apple was the telecommunications industry's flag-bearer during 2010, finally delivering on the promise of the year of the mobile, initially with the launch of the iPad in April and continuing with the launch of iPhone 4 in June. What will 2011 hold for mobile?
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