Llew Claasen is VP: Marketing at, an online SMS mobile messaging gateway covering 869 networks in 223 countries and territories. He is a member of the CMO Council advisory board for Africa, the Forum to Advance the Mobile Experience global advisory board, the Customer Experience Board, and Mobile Marketing Association Research and Metrics Committee. Email Llew at , follow @LlewClaasen and connect on LinkedIn.
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Google's best form of attack was defence?

If you were Larry Page, how would you feel about the fact that Android's dominant position as mobile operating system of choice, 136 million Android handsets shipped between July and September 2012 (75% of smartphones shipped during Q3) - do not all result in a proportionate share of advertising opportunities for Google?

By Llew Claasen 13 Jan 2013

Mobile engagement: a better way to reach and influence your customers

If you've been hiding under a rock during 2011, then you might have missed predictions from industry pundits that "the year of mobile" had finally arrived. The truth is, we ain't seen nothin' yet. While there has been significant traction and momentum in mobile recently, the potential opportunities for mobile marketing and engagement are immense.

By Llew Claasen 23 May 2012

[2011 trends] Everybody's doing it mobile in 2011

Apple was the telecommunications industry's flag-bearer during 2010, finally delivering on the promise of the year of the mobile, initially with the launch of the iPad in April and continuing with the launch of iPhone 4 in June. What will 2011 hold for mobile?

By Llew Claasen 17 Jan 2011

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