[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
16 Apr 2012 12:08
PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms.
13 Mar 2012 10:17
Hôtel & Lodge magazine, a much respected French magazine that aims to offer a unique view on hotels, private retreats and lodges across the world, recently awarded its "Best Resort" commendation to Long Beach.
1 Feb 2012 08:11
MINNEAPOLIS, US / BRUSSELS, BELGIUM:
Carlson, a global hospitality and travel company, and
The Rezidor Hotel Group, one of the fastest growing hotel companies in the world, recently announced that they have established The Carlson Rezidor Hotel Group. The group is also starting 2012 in Africa, on a high note...
1 Feb 2012 07:44
SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa.
6 Jan 2012 09:43
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to
from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36PERTH, AUSTRALIA: Australia is to host international talks next year to tackle piracy, hoping to stop a crime that has seen hundreds of people taken hostage in this year, Foreign Minister Kevin Rudd said on Friday, 4 November 2011.
1 Nov 2011 06:26