Reputation is 100%-dependent on landscape comprehension, so brands in Africa need to understand cultural diversity across the continent...
Africa is an ideal market for brand holders and counterfeiters as growth in brand investment creates demand...
Uganda is one of the most entrepreneurial countries in Africa according to research stats...
The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...
Megan Bowman 19 Jan 2018
Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...
Jessica Tennant 21 Jun 2017
PARIS - This year's French wine harvest is among the smallest for 30 years, down 10% on last year although not quite as bad as feared, authorities said Tuesday...
9 Nov 2016
PARIS, FRANCE: The US Apple and Google brands which have become household names around the world are worth more than $100bn each, and top a ranking of the world's biggest brands, consultancy Interbrand said.
10 Oct 2014
CANNES, FRANCE: The Cannes Lions International Festival of Creativity has announced that this year's Festival will incorporate a programme dedicated to showcasing, understanding and celebrating Brazilian creativity.
2 Apr 2014
CANNES, FRANCE: The 61st Cannes Lions International Festival of Creativity, taking place from 15-21 June 2014, is now accepting entries across all categories.
27 Jan 2014
PARIS, FRANCE: A chapter in newspaper history drew to a close on Tuesday with the renaming of the 125-year-old International Herald Tribune, amid a time of unprecedented upheaval for print media.
15 Oct 2013
PARIS, FRANCE: Coca-Cola has lost its crown as the world's best brand, a closely watched survey said on Monday, 30 September, unseated by Apple.
1 Oct 2013
PARIS, FRANCE: Louis Vuitton, Hermes and Gucci were the top three global luxury brands of 2013, with Fendi and Coach entering the top 10 for the first time, a study said on Wednesday (7 August)
7 Aug 2013
CANNES, FRANCE: Bringing the 60th Cannes Lions Festival to a close, the Branded Content & Entertainment, Film, Film Craft, Titanium and Integrated Lions winners have been announced.
24 Jun 2013
CANNES, FRANCE: The Cannes Lions International Festival of Creativity together with the China Advertising Association is bringing China Day to the festival, a series of insightful forums presented by some of China's industry thought leaders and experts in creativity, marketing and cultural understanding.
3 Jun 2013
CANNES, FRANCE: The Cannes Lions International Festival of Creativity completes the jury line-up by naming the members of the Design, Film Craft, Media, Promo & Activation, and Radio Lions categories.
18 Apr 2013