The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
By HKLM Exco Team 31 Jan 2013 12:33
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.
By Nandkishor Buty 30 Jan 2013 12:39
Africa is an increasingly mobile continent, making smart mobile application development one of the continent's next big industries.
By Ayanda Dlamini 11 Mar 2013 15:16
Tonight on the Biz Takeouts Marketing & Media radio show, streamed live 5pm-6pm via 2oceansVibe Radio, we talk online recruitment in South Africa and Africa. The studio guest will be Matthew Gray, web and mobile technology specialist at Graylink. [twitterfall]
31 Jan 2013 08:21
Find out more about the current of the South African e-commerce environment and the trends in online shopping over the past decade by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday from 5-6pm streamed live via 2oceansVibe Radio. [twitterfall]
21 Jan 2013 09:28
The first Biz Takeouts Marketing & Media radio show of 2013 kicks off tonight, Thursday, 17 January 2013, streamed live from 5pm-6pm via 2oceansVibe Radio. We will look at the state of e-commerce in South Africa with studio guest and CEO of Loot.co.za, Gary Hadfield. [twitterfall]
17 Jan 2013 12:15
African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.
By Wesley Lynch 14 Jan 2013 10:19
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
By Subhash Chandra 9 Jan 2013 05:50
LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change.
By *David Mattin and Saint-Francis Tohlang 8 Jan 2013 07:55
MOSCOW, RUSSIA: Kaspersky Lab's experts have outlined key security trends of 2012 and presented their views on the core threats of 2013. The most notable predictions for the next year include the continued rise of targeted attacks, cyber-espionage, and nation-state cyber-attacks, the evolving role of hacktivism, the development of controversial "legal" surveillance tools, and the increase in cybercriminal attacks targeting cloud-based services.
2 Jan 2013 07:39
LONDON, UK: Informa Telecoms & Media today revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
21 Dec 2012 08:09
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
Basic Lead, organisers of the annual DISCOP Africa which focuses on the film and television content market, has announced that they will subsidize the attendance of up to 100 international content buyers at the event. Acquisitions executives who are interested in the increasing range of quality content and formats created in Africa will be targeted.
4 Jun 2012 12:28
Receive free email newsletter
Tell a friend about us