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[2014 trends] Fashionably late
Fashionably late

The most recent International Monetary Fund regional economic outlook for sub-Saharan Africa projects an accelerated GDP growth of 6% in 2014 from around 5% in 2013.

By Nick Schilperoort 7 Feb 2014

[2014 trends] The big trend? Africa is on trend
The big trend? Africa is on trend

The world is going gaga over culture, design and art from Africa, but back here on the continent we're innovating exciting solutions to uniquely African challenges. Here are my thoughts on the four biggest trends related to Africa...

By Oresti Patricios 20 Jan 2014

[2014 trends] Waka waka (this time for Africa)
Waka waka (this time for Africa)

It wasn't too long ago that Shakira was singing to thousands at the FNB Stadium for the 2010 Soccer World Cup: "Waka waka (this time for Africa). Your time to shine. Don't wait in line. Y vamos por todo."

By Gisèle Wertheim Aymés 15 Jan 2014

[2013 trends] Africa's dynamic markets
Africa's dynamic markets

The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.

By Obaika Consulting Team 31 Jan 2013

[2013 trends] Out-of-the-box branding
Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] Africa poised for a great future
Africa poised for a great future

As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise.

By Nandkishor Buty 30 Jan 2013

Wesley Lynch
The world needs African solutions

African software has had some qualified global successes, but more often than not our home-grown innovations don't 'take' well in other territories. To overcome this, we need to think wider. While African solutions are often preferred in dealing with African problems, our software developers must also identify global applications for their solutions, if they are to have global success.

By Wesley Lynch 14 Jan 2013

Issa Sikiti da Silva
Africa's five major trends for potential growth

Population growth, rapid urbanisation, adoption of new technologies, unlocking of abundant resources and the deepening of the financial sector are the five major trends that are set to drive Africa's economic growth, Simon Freemantle, Standard Bank Africa senior analyst, told a media roundtable in Johannesburg, South Africa, yesterday, Thursday 6 October 2011.

By Issa Sikiti da Silva 7 Oct 2011

[2011 trends] It's a Wild. Wired. Wellthy. World!
It's a Wild. Wired. Wellthy. World!

The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011.

By Gisèle Wertheim Aymés 18 Jan 2011

[2011 trends] A year of hard work for brands
A year of hard work for brands

If 2010 could be summed up as soccer, vuvuzelas and national pride, 2011 will be all about the hard work of restoring the economy to sustainable growth, paying attention to environmental concerns and mastering the technologies that are changing the world. Here are a few trends to watch in 2011.

By Janice Spark 17 Jan 2011

[2011 trends] SEO more challenging in 2011
SEO more challenging in 2011

2010 has come and gone and what a year it was. 2011 is upon us now, and I think it is time I prognosticate the digital marketing trends for this year. Here are my top 11 predictions.

By Yoray Narainpersad 11 Jan 2011

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