Marketing & Media trends

Bronwyn Williams

Trend Analyst - Marketing Strategist
Location:Johannesburg, South Africa
Skype:bronwynruthwilliams

Profile

Strategic marketer and trend analyst with a special talent for seeing the wood for the trees (and the trees in the wood).
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What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

The dirty side of content marketing

The logic of context marketing is simple: To get more conversions you need more leads. To get more leads, you need more traffic, that is web clicks. And, to get clicks, you need content. Lots of it...

By Bronwyn Williams 12 Jan 2018

#BizTrends2018: The evolution of fintech: Middlemen beware

In 2016 alone, over $17bn was invested in fintech start-ups. And when all the numbers are in for 2017, this figure is likely to double. ...

By Bronwyn Williams 9 Jan 2018

Are retailers taking over the finance space?

Retailers have built trust with their customers, and this poses a growing threat to banks' traditional market...

By Bronwyn Williams 2 Oct 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

How far are we from a cashless society in South Africa?

Globally, cash, as a means of transaction, has been on the decline for decades...

By Bronwyn Williams 24 Feb 2017

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