Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made. 22 May 2013 09:34

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year. 31 Jan 2013 12:33

Business owner wins Ksh5m in EABL promotion

East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner. 30 Jan 2013 10:21

MTN Uganda launches festive season promo

MTN Uganda has launched a promotion called 'Y'ello Christmas', to give back to its customers during the festive season. 3 Dec 2012 11:33

MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls. 20 Nov 2012 10:40

Lamu Homes & Safaris now using Z-Card

Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice. 7 Nov 2012 11:23

Bizcommunity.com

Biz Charity Challenge: let's all help together

[Issued by Bizcommunity.com] Win! Win! Win! Two press office releases for the festive season, in the industry of your choice, to promote whatever you like! Help Bizcommunity.com raise funds, bedding and toys for our two chosen charities during November 2012! A follow-up roll-of-honour story here on Biz will also have all the participating organisations' names and links to websites. 1 Nov 2012 08:22

Safaricom eyes growth of SMS

[Carole Kimutai: @CaroleKimutai] As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services. 18 Oct 2012 16:33

Mobile money transfer service launches in Uganda

The Western Union Company and MTN Group yesterday, 29 March 2012, announced the launch of a mobile money transfer service in Uganda, allowing MTN customers to send and receive money across borders using just their mobile phones for the first time. 29 Mar 2012 10:14

Ogilvy Kenya Board announces leadership change

[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position. 23 Mar 2012 10:55

AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

BBA 7 brings double housemates

[Gregory Gondwe: @Kalipochi] Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family. 25 Jan 2012 13:24

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04

Annual PRAU Excellence Awards set for November

[Walter Wafula] The best public relations brains in Uganda's PR industry will be honoured at the third annual PRAU Excellence Awards, to be held in Kampala at the Kampala Serena Hotel on 14 November 2011. 7 Oct 2011 12:31