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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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Episode 102: Cosmopolitan Millennials Research and Agency Focus on Utopian Advertising.

Date: 22 Aug 2014
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Episode 101: Groupon SA’s new CEO and The Digital Edge Live event.

Date: 15 Aug 2014
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Safaricom holds unredeemed Bonga points worth $37m
Safaricom holds unredeemed Bonga points worth $37m

Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs.

By Susan Mwenesi 5 Mar 2014 08:56

New partnership supports women entrepreneurs in Africa
New partnership supports women entrepreneurs in Africa

UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.

30 Jan 2014 10:14

NIC Bank launches mobile banking platform
NIC Bank launches mobile banking platform

Kenya's NIC Bank has announced the launch of NOW mobile banking, a platform that facilitates efficient, on-the-go financial services including online cheque deposits.

30 Jan 2014 07:45

Zinto launches campaign to introduce Africa's first free-to-air HD platform to market - Zinto Activation Group
Zinto launches campaign to introduce Africa's first free-to-air HD platform to market

To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.

Issued by Zinto Activation Group 24 Jan 2014 07:06

MTN rewards customers with 'Good Morning Uganda'
MTN rewards customers with 'Good Morning Uganda'

MTN Uganda customers can now enjoy a free minute every day between 6am and 9am to call their loved ones on MTN through the mobile operator's 'Good Morning Uganda' promotion.

9 Dec 2013 10:23

34 gets Samsung to 'Switch On' Kenya - 34
34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34 6 Nov 2013 10:38

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013 12:19

Experiential Marketing - the contagious idea

What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.

Issued by Mo-Tseleng 22 May 2013 09:34

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013 12:33

Business owner wins Ksh5m in EABL promotion
Business owner wins Ksh5m in EABL promotion

East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner.

30 Jan 2013 10:21

MTN Uganda launches festive season promo
MTN Uganda launches festive season promo

MTN Uganda has launched a promotion called 'Y'ello Christmas', to give back to its customers during the festive season.

3 Dec 2012 11:33

MTN Uganda relaunches MTN Zone
MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.

20 Nov 2012 10:40

Lamu Homes & Safaris now using Z-Card
Lamu Homes & Safaris now using Z-Card

Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice.

7 Nov 2012 11:23

Safaricom eyes growth of SMS
Safaricom eyes growth of SMS

As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services.

By Carole Kimutai: @CaroleKimutai 18 Oct 2012 16:33

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