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VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Virtual tourism in Uganda

A new campaign codenamed Koikoiug has kicked off. It comprises a team of 'Instagrammers' who go out to capture sceneries of different towns...

By Edgar R. Batte 9 Oct 2015

Obama offers over Ksh100bn to SMEs at GES 2015

Small and medium enterprises are set to benefit from more than US$1bn (Ksh100.72bn) that has been committed by investors to spur investments around the globe...

By Richard Mungai 7 Aug 2015

Safaricom holds unredeemed Bonga points worth $37m

Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs.

By Susan Mwenesi 5 Mar 2014

New partnership supports women entrepreneurs in Africa

UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.

30 Jan 2014

NIC Bank launches mobile banking platform

Kenya's NIC Bank has announced the launch of NOW mobile banking, a platform that facilitates efficient, on-the-go financial services including online cheque deposits.

30 Jan 2014

Zinto launches campaign to introduce Africa's first free-to-air HD platform to market

To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.

Issued by Zinto Activation Group 24 Jan 2014

MTN rewards customers with 'Good Morning Uganda'

MTN Uganda customers can now enjoy a free minute every day between 6am and 9am to call their loved ones on MTN through the mobile operator's 'Good Morning Uganda' promotion.

9 Dec 2013

34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34° 6 Nov 2013

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

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