Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...
18 Jul 2016
Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...
Nicola Graves 24 Jun 2016
Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs.
Susan Mwenesi 5 Mar 2014
UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.
30 Jan 2014
Kenya's NIC Bank has announced the launch of NOW mobile banking, a platform that facilitates efficient, on-the-go financial services including online cheque deposits.
30 Jan 2014
To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.
Zinto Activation Group 24 Jan 2014
MTN Uganda customers can now enjoy a free minute every day between 6am and 9am to call their loved ones on MTN through the mobile operator's 'Good Morning Uganda' promotion.
9 Dec 2013
As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.
34° 6 Nov 2013
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013
Launch Factory Experiential, the producers of Healthline, have announced that the show has been awarded two more awards to increase the award tally to an unprecedented four awards.
Launch Factory 30 May 2013
What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.
Mo-Tseleng 22 May 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner.
30 Jan 2013
MTN Uganda has launched a promotion called 'Y'ello Christmas', to give back to its customers during the festive season.
3 Dec 2012
MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.
20 Nov 2012
Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice.
7 Nov 2012
As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services.
Carole Kimutai: @CaroleKimutai 18 Oct 2012
The Western Union Company and MTN Group yesterday, 29 March 2012, announced the launch of a mobile money transfer service in Uganda, allowing MTN customers to send and receive money across borders using just their mobile phones for the first time.
29 Mar 2012
The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.
Carole Kimutai: @CaroleKimutai 23 Mar 2012
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012
At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.
23 Nov 2011
Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity.
Bizcommunity.com 3 Oct 2011
Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011.
Bizcommunity.com 20 Sep 2011
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
PR and marketing departments need to work together to generate creative ideas. This is the opinion of both social media expert Dan Pinch and Bizcommunity's own Chris Moerdyk, keynote speakers on day one of the two-day 2010 Integrated Marketing Communication (IMC) Conference. The event began today, Wednesday, 27 October 2010, in Cape Town at the Crystal Towers Hotel and Spa.
Sindy Peters: Africa editor 27 Oct 2010
Who is Jabulani the Octopus? When did it last snow on Table Mountain? What does a kudu sound like when it is dying? Why should we care about Australopithecus sediba? What happens when a whale jumps on your boat? And what in the world does any of this have to do with online destination marketing?
Tara Turkington 25 Oct 2010