#MandelaMonth

Influential Africans changing the narrative on Africa
Influential Africans changing the narrative on Africa

The most influential people of African descent that are changing the conversation on Africa globally to that of an 'Africa Rising', have been named in Los Angeles...

3 Jul 2018

Implement GDPR or organisations risk losing business
Implement GDPR or organisations risk losing business

For businesses around the world, including Africa, the implementation of the European Union's (EU) General Data Protection Regulation (GDPR) is particularly pertinent...

21 Jun 2018

Launch of Intra-African Trade Fair in Cairo, December 2018.
AfCFTA could raise trade by 52%

Preparations for an Intra-African Trade Fair in Cairo in December 2018 are underway...

6 Jun 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Four fast ways to maximise in-store promotions
Four fast ways to maximise in-store promotions

When economies are under pressure, brand owners must work hard to preserve their coveted customer loyalty and sales...

By Sandra Steenkamp 5 Feb 2018

Image by 123RF
Uber delivers on ice cream campaign

Ice cream day at Uber included Nairobi and Mombasa, Kenya, this year #UberIceCream...

18 Jul 2016

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Virtual tourism in Uganda
Virtual tourism in Uganda

A new campaign codenamed Koikoiug has kicked off. It comprises a team of 'Instagrammers' who go out to capture sceneries of different towns...

By Edgar R. Batte 9 Oct 2015

Obama offers over Ksh100bn to SMEs at GES 2015
Obama offers over Ksh100bn to SMEs at GES 2015

Small and medium enterprises are set to benefit from more than US$1bn (Ksh100.72bn) that has been committed by investors to spur investments around the globe...

By Richard Mungai 7 Aug 2015

Safaricom holds unredeemed Bonga points worth $37m
Safaricom holds unredeemed Bonga points worth $37m

Kenya's leading mobile network operator Safaricom owes its clients KSh3.2 billion (US$37 million) in unclaimed Bonga points, after only 80% of its reward scheme points were redeemed in the form of airtime, data bundles, merchandise and SMSs.

By Susan Mwenesi 5 Mar 2014

New partnership supports women entrepreneurs in Africa
New partnership supports women entrepreneurs in Africa

UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.

30 Jan 2014

NIC Bank launches mobile banking platform
NIC Bank launches mobile banking platform

Kenya's NIC Bank has announced the launch of NOW mobile banking, a platform that facilitates efficient, on-the-go financial services including online cheque deposits.

30 Jan 2014

Zinto launches campaign to introduce Africa's first free-to-air HD platform to market
Zinto launches campaign to introduce Africa's first free-to-air HD platform to market

To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.

Issued by Zinto Activation Group 24 Jan 2014

MTN rewards customers with 'Good Morning Uganda'
MTN rewards customers with 'Good Morning Uganda'

MTN Uganda customers can now enjoy a free minute every day between 6am and 9am to call their loved ones on MTN through the mobile operator's 'Good Morning Uganda' promotion.

9 Dec 2013

34 gets Samsung to 'Switch On' Kenya
34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34° 6 Nov 2013

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

Experiential Marketing - the contagious idea

What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.

Issued by Mo-Tseleng 22 May 2013

[2013 trends] Out-of-the-box branding
[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

Business owner wins Ksh5m in EABL promotion
Business owner wins Ksh5m in EABL promotion

East African Breweries Limited (EABL) on Monday, 28 January 2013, held a draw in which a local pub won Ksh5m in the Timaam Local bar promotion. A proud Boniface Munywoki of Black Havana Pub in Huruma, Eastlands, Nairobi county could not hide his delight on receiving a call to declare him the winner.

30 Jan 2013

MTN Uganda launches festive season promo
MTN Uganda launches festive season promo

MTN Uganda has launched a promotion called 'Y'ello Christmas', to give back to its customers during the festive season.

3 Dec 2012

MTN Uganda relaunches MTN Zone
MTN Uganda relaunches MTN Zone

MTN Uganda has relaunched its MTN Zone with discounts of up to 99% and a minimum guaranteed discount of 5% on MTN calls.

20 Nov 2012

Lamu Homes & Safaris now using Z-Card
Lamu Homes & Safaris now using Z-Card

Kenyan-based Lamu Homes & Safaris, the organiser of trips to Lamu for local and international tourists, is now using a Z-Card to promote Lamu as a destination of choice.

7 Nov 2012

Safaricom eyes growth of SMS
Safaricom eyes growth of SMS

As the battle in Kenya's telecom industry continues to get fierce, mobile operator Safaricom has launched a short messaging service (SMS) promotion aimed at boosting its revenue ahead of a government proposal to increase tax on the mobile money transfer services.

By Carole Kimutai: @CaroleKimutai 18 Oct 2012

Mobile money transfer service launches in Uganda
Mobile money transfer service launches in Uganda

The Western Union Company and MTN Group yesterday, 29 March 2012, announced the launch of a mobile money transfer service in Uganda, allowing MTN customers to send and receive money across borders using just their mobile phones for the first time.

29 Mar 2012

Ogilvy Kenya Board announces leadership change
Ogilvy Kenya Board announces leadership change

The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position.

By Carole Kimutai: @CaroleKimutai 23 Mar 2012

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012

BBA 7 brings double housemates
BBA 7 brings double housemates

Multichoice Malawi announced on 24 January 2012 that the Big Brother Africa housemates of Season 7, will go in the house in pairs, where they will choose whether to pair with spouses, friends or family.

By Gregory Gondwe: @Kalipochi 25 Jan 2012

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards
Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners.

23 Nov 2011

Annual PRAU Excellence Awards set for November
Annual PRAU Excellence Awards set for November

The best public relations brains in Uganda's PR industry will be honoured at the third annual PRAU Excellence Awards, to be held in Kampala at the Kampala Serena Hotel on 14 November 2011.

By Walter Wafula 7 Oct 2011

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