Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...
Leigh Andrews 19 Apr 2018
Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...
Leigh Andrews 12 Apr 2018
Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site...
Cristina Garduño Freeman 29 Mar 2018
Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...
Juanita Pienaar 23 Mar 2018
Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...
Shae Leigh 22 Mar 2018
Facebook recently rolled out a new ad-optimisation programme called Trip Consideration. The new tool is only applicable to travel-related companies and offers an opportunity to turn travel intention into conversion...
14 Mar 2018
Mastercard will use Facebook Messenger to provide technology to small businesses in Africa and Asia to drive affordable acceptance of electronic and mobile payments...
1 Mar 2018
Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, as well as the rise of advertising that goes beyond just punting a product to actually solving a societal issue...
Leigh Andrews 1 Mar 2018
Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...
Mike Saunders 12 Feb 2018
Facebook today announced a number of partnerships across Africa to explore ways to make the internet safer for all...
6 Feb 2018
YouTube began labeling news broadcasts that get government money as it vowed to be stricter about content at the globally popular online video-sharing service...
5 Feb 2018
eNitiate partners with Social Media Week Lagos - the only African city to host the event...
2 Feb 2018
Thabiso Dlamini explores several reasons why marketers need to focus on developing their relationship with traditional media now more than ever...
Thabiso Dlamini 1 Feb 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...
Natalia Rosa 16 Jan 2018