MediaCom has won the global AkzoNobel Decorative Paints account, extending its long-standing relationship with the world's leading paint and coatings company by adding media planning and buying duties in South Africa, Argentina, and MENA to their roster...
MediaCom 7 Dec 2017
New PwC survey dispels myths about women and work...
5 Mar 2015
PARIS, FRANCE: Benetton is courting controversy and encouraging the world to kiss and make up in its new PR campaign aimed at helping to rid the world of hate.
18 Nov 2011
LISBON, PORTUGAL / LONDON, UK: The Eurobest Advertising Festival, taking place from 28-30 November, has announced the last of its eight juries; Craft and Integrated. The jury members will come together in Lisbon to judge the best of European creativity and award the sought after Eurobest trophies.
15 Nov 2011
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
RA'ANANA, ISRAEL: DMG (DSNR Media Group) - a leading provider of result-based online and mobile advertising solutions - has introduced Traffiliate for mobile, reputed to be a first-of-its-kind management and control platform for mobile advertising.
26 Jul 2011
TEL AVIV, ISRAEL: In Israel, the renowned brand Pampers faces a unique challenge. The "un-kosher" diaper brand was competing again "kosher" brand for share in Orthodox Jewish households.
30 May 2011
SAN FRANCISCO, US: The Bees Awards, claimed to be the first international social media marketing awards for communication professionals, has announced today, Monday, 24 January 2011, its 2011 jury panel members, which include Rob Hill, group head of strategy, Ogilvy Cape Town. The event will once again award winners in more than 23 specialised categories, including eight new categories in the fast-paced social media marketing world.
24 Jan 2011
UNITED ARAB EMIRATES
DUBAI, UAE: The Dubai International Advertising Festival in 2011 will take place over two and a half days, 27- 29 March and the Dubai Lynx Awards, honouring North Africa and the Middle East's best work in advertising and creative communications, will be held on 30 March. Both events will take place for the first time at the Arabian coast resort, the Madinat Jumeirah, in Dubai.
12 Nov 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
TEL AVIV, ISRAEL: Coca-Cola Israel wanted to put the fun back in Fanta. It needed to reach a target audience of teens, with the message, "never say no to fun". This motto bought to life in the form of a youth club, created by Fanta and Promarket Israel agency.
8 Sep 2010