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South Africa’s leading advertising, marketing and media news resource for the industry! 25 Sep 2007
Marketing, 2010 FIFA World Cup, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2007, TV.

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Headlines
  • SABC launches New York bureau
  • Licence conversion public hearings shifted
  • Wisdom Keys, Potters Hand merge
  • An economy of attention
  • Judge rules in favour of Noseweek
  • What's in store for SA's new pay TV channels
  • Publishers, search engines to unveil open standard
  • SA Tourism acquires Meetings Africa
  • ACA-endorsed industry annual launches
  • The return of Peter Vundla
  • SABC to elaborate on SANEF issues
  • Homeless Talk undergoes metamorphosis
  • Health group recruits via Facebook
  • FirstRand seeks Noseweek gag
  • SABC's 2007 profit falls by 52%
  • Trigger joins global network
  • Let sleeping blogs lie?
  • New wrapping for gay mag
  • Media jealousy makes for marketing mayhem
  • Mobile ticketing ideal for 2010
  • ICASA invites comment on SABC proposals paper


  • Marketing
    An economy of attention
    [Derek Abdinor] Remember the Minority Report? Tom Cruise doing non-ergonomic digital manipulation, spidery nanobots, albino soothsayers, and billboards and cereal boxes delivering targeted advertising straight to him based on what we assume were his tastes and peccadilloes. Science fiction, sure, but Internet services have made this targeted marketing for the individual possible for years.

    Last call for entries to 2007 Saatchi & Saatchi World Changing Ideas Award
    Friday, 28 September 2007, will be the cut-off date and last call for entries for the 2007 Saatchi & Saatchi World Changing Ideas Award. Attracting a broad range of entries, these awards were created to recognise brilliant thinking, to bring it to the world's attention and to reward the most outstanding innovation with a prize package worth US$100,000.

    The return of Peter Vundla
    Peter Vundla, advertising industry veteran and founder of South Africa's first black-owned advertising agency, HerdBuoys, has recently rejoined the marketing fray. The deputy chairman of AMB Capital has joined former HerdBuoys creative director John Smeddle, Urban Brew co-owner Danie Ferreira and former commercials director Stafford Robinson to form Significant Projects Activation or Spa.za.


    Quality entries for 2007 Marketing Excellence Awards
    Entries received to date for the Sunday Times Business Times Marketing Excellence Awards 2007 show a promising number of companies entering these awards for the first time. According to Gisele Wertheim Aymes, GM: innovation at Johncom Media, there is a notable improvement in the quality of entries this year, as well as the range of entrants from SMME companies to conglomerates.

    Media jealousy makes for marketing mayhem
    [Chris Moerdyk] There is no doubt right now that never before in the history of this country has the media environment been quite so complex and competitive. So, it will probably sound contradictory, if not a little silly, to suggest that there is now no better time for competing media to start co-operating with each other.

    Lifestyle festival aimed at the black middle class to launch in Johannesburg - Human Element
    Following the reportedly successful launch of the Black Diamonds Festival to the media and marketing fraternity in Cape Town, organisers of this landmark event are set to introduce the concept to the Gauteng market at an exclusive launch breakfast at Melrose Arch next week Friday, 28 September 2007.

    How to turn the National Credit Act's regulations to your advantage - Knowledge Factory
    South African credit providers should embrace the National Credit Act, rather than feel intimidated or irritated by it, because it could stimulate even greater success for them if they do.

    eBucks staff are spoilt for choice - Actuate
    eBucks employees were recently treated to a day of overwhelming choice as their every individual whim was catered for. For one day, wherever they turned, they experienced “the reward of choice” for themselves.


    Catch Bedbury on Biz
    Bizcommunity.com editor Louise Marsland will be blogging live from global brand guru Scott Bedbury in Johannesburg today: http://blog.bizcommunity.com. Bedbury was responsible for the Nike and Starbucks brand positioning globally. Click through regularly for updates throughout the day.

    Advertisement:
    4th Annual Intellectual Property Conference
    18 - 19 October 2007, Park Hyatt, Johannesburg

    With patents, trademarks, designs and copyrights now being succesfully exploited or sold to the higest bidder, knowing the fundamentals of every stage and transaction is essential!

    Contact: Hennie Potgieter on (011) 516 1073 or henniep@marcusevanssa.com

    2010 FIFA World Cup
    Botswana's supporting role in 2010
    When South Africa won the bid to host the 2010 FIFA World Cup, this presented an opportunity for Botswana to position itself and take advantage of the many football spectators, tourists and potential investors that are expected to visit southern Africa during that time.


    Advertising
    ACA-endorsed industry annual launches
    Well-known advertising writer and commentator Jeremy Maggs, in conjunction with Future Publishing, announced yesterday, Thursday, 20 September 2007, that they are launching a hard-cover annual that critically assesses the advertising, branding and media industry at large. Branded The Annual 2007, it will be launched at an industry lunch in Johannesburg at the end of November 2007.

    Japanese ad tool available in SA
    Walk through any Japanese city and chances are you will be handed a branded pack of pocket tissues, advertising a service or promoting a product. It is in fact so common that it has become synonymous with Japanese culture. But did you know that this advertising medium has been available in South Africa since earlier this year under the auspices of Neil van Schoor?


    Robyn Putter for Brainstorm
    He's one of South Africa's highest-ranking global ad-men. He's Robyn Putter, WPP's worldwide creative head. He's rarely heard in South Africa, but you can hear him at Tony Koenderman's Ad Brainstorm next month.

    New D&AD deputy president named
    LONDON: D&AD announced last week that Garrick Hamm, creative partner at Williams Murray Hamm, has been elected as its new deputy president. Following three years as education chairman, Hamm will work closely with Simon Waterfall during his presidency and take over in September 2008.


    Plascon colour cheer for Brixton street boys - Mortimer Harvey
    Plascon recently brightened the lives and home of eight street boys living in Brixton with a donation of 250 litres of paint that couldn't have come at a better time. Not only was the paint delivered to the home on National Colour Day, but the boys had just completed a painting course and were ready and raring to put their new found skills into practice.


    AdMakers takes GM luxury brands to market - AdMakers
    AdMakers International, preferred marketing partner of some of the world's foremost luxury goods, has been awarded the marketing and advertising mandate for the luxury brand cluster in the GM South Africa vehicle fold.

    Hugely successful AMASA workshop concludes – check out the pics! - AMASA
    Over 50 delegates recently returned from AMASA's Annual Workshop, tired, but inspired. After two and a half days of intensive lectures, delegates were given the opportunity to let their hair down and blow off some steam.


    Jupiter brings in the funny at first-ever SA Comedy Awards - The Jupiter Drawing Room
    The Jupiter Drawing Room (Cape Town) earlier this week scooped an award at the first-ever SA Comedy Awards in the ‘Funniest TV Commercial' category for the Musica ‘Little Britain' Advert. The award recognises excellence in the production of a funny television commercial.

    AdMakers wins six international awards - AdMakers
    AdMakers' star continues to glow brightly in the luxury goods sector on which it focuses with another grand sweep at last week's 2007 International Property Awards gala dinner. Now entering its 13th year, these awards aim to recognise excellence and creativity in property marketing and advertising at an international level.


    Caterpillar apparel comes to Cape Town - Ripe Design
    Ripe was recently awarded the Caterpillar apparel account after a heated creative pitch in June 2007. Ripe will handle the creative for all through-the-line executions for the new Caterpillar range of clothing for men and women which will soon be available in Edgars and Stuttafords.


    Mortimer Harvey scoops up more talent - Mortimer Harvey
    Mortimer Harvey has brought more talent and skill on board to service its growing client base.


    Wild West gangsters to aid AMASA's annual event - AMASA
    Visit your vault, load your gun, don your cowboy hat, oil your spurs and lead your horse to water at Catwalk in Fourways Mall on Thursday, 25 October 2007, for the much anticipated annual Advertising Media Association of South Africa (AMASA) charity event.

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    Branding        Idea Engineers will grow your brand, reputation & business.  
     
    Wisdom Keys, Potters Hand merge
    The Activations Division of full business consulting service agency Wisdom Keys Group has merged with Potters Hand Productions, it was announced late last week. In terms of the deal, there will be a 51:49% share split in favour of Wisdom Keys.

    Celtel remains African brand - MTC
    [Remmy Nweke] The MTC group has decided to continue trading under the name of Celtel for the foreseeable future in order to ensure certainty and continuity. The decision comes at the time when the MTC group is involved in rebranding its services on the African continent.

    Blending branding, design and digital
    Brent Campbell, digital design director of recently launched Switch Digital Cape Town, explains that with the web becoming a stronger business platform for brands to communicate with their target market, it was essential for Switch to give its clients a full set of brand solutions under one umbrella.

    The chemistry of insight - Added Value
    [Alison Tucker] There are a couple of opinions on how to grow a business. Cost cutting, mergers and acquisitions or stock listings can all add to a company's bottom line, but are rarely about the long term building of a brand. The only real driving force of sustainable, profit-generating, lasting growth is increasing demand for whatever you are selling.

    Advocacy: priceless - Affinity Brands & Branding
    [Liz Bigham] Marketers have spent a lot of time and money building awareness of their brands. But they should be spending a lot more time building advocacy. According to the advocacy model, people are engaged and form a connection to your brand. They then talk to others and recommend it, thereby creating a spiral effect of connection and influence – and generating economic impact.


    Cinema
    Film festival launches with pride

    click to enlarge
    In association with the annual 2007 Joburg and Cape Town Pride celebrations, Cinema Nouveau screened by Jameson next week launches its first-ever Pride Film Festival, highlighting the best in gay cinema in true ‘upper class' style. Featuring nine diverse films, the festival aims to move and engage the gay and lesbian community – and their friends and family. In line with the celebratory tone of Pride, the festival has moved away from the genre's traditionally issue-based fare, with ‘in-flight' entertainment value being the key criterion in selecting the films on offer. For programme details, schedules and flight information, go to www.sterkinekor.com.



    Design    
     
    Great Stock! – premiere source for full spectrum of South African images - Great Stock!
    As a leading South African provider of all types of imagery, including motion and photography, Great Stock! has been investing in high quality local images for many years. Motion content (footage) with a very distinctly South African and African flavour has been created by many of the country's top commercials DOPs and directors, mostly captured on 35mm film.


    FusionDesign delights the Metropolitan Health Group - FusionDesign
    Each year Metropolitan Health Group (MHG) celebrates its many achievements, company values, staff and initiatives in the form of a year book.


    Your vote drives Masterfile Image searches for improved relevance - Great Stock!
    Great Stock! photo library recently announced that the Masterfile image search engine now aggregates user information to give you the most relevant search results in your quest for the perfect image.


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    Digital
    Publishers, search engines to unveil open standard
    INTERNATIONAL: The new, non-proprietary, open standard, ACAP (Automated Content Access Protocol), developed to protect the intellectual property of anyone wishing to make content available on the worldwide web, will be unveiled and showcased for the first time on 29 November 2007 in New York after an intense and highly collaborative 12-month pilot project between publishers and search engines.

    Trigger joins global network
    South African specialist digital marketing agency, Trigger Communication, has been acquired by Aegis, an international media communications and market research company. Through this acquisition, Trigger has joined one of the world's largest and leading digital networsk, Isobar and is rolling out a set of new digital marketing services.

    Spring special on bulk emailing from Low Fat Digital Communications - Low Fat Digital Communications
    Low Fat's bulk email prices are being slashed during the months of spring. During this September and October, Low Fat is offering a free month worth of email delivery and discounted rates in respect of contract-based customers using its “smplMail” bulk email system.

    A message from the directors - KREW Interactive
    2007 has reportedly been a stand-out year for KREW Interactive and year four in the life of the agency has been incredibly busy and equally rewarding. Before the year-end activity gathers further momentum, the directors have decided to take a brief look at some highlights of the journey so far.


    Eventing
    SA Tourism acquires Meetings Africa
    South African Tourism yesterday, Thursday, 20 September 2007, announced the purchase of Meetings Africa, reportedly the continent's premier business tourism trade show, from Thebe Exhibitions & Events. Meetings Africa, held annually in February in Gauteng, will continue to be managed by Thebe Exhibitions & Events for the next three years.

    Business tourism players advised to book expo space
    The organisers of Meetings Africa, Thebe Exhibitions and Events, are reminding companies in the business tourism industry – including conference venues, incentive travel destinations and event support services – to reserve their space at Meetings Africa 2008 as soon as possible, as space is running out.

    Key note readers or how to catch a snooze in 15 minutes
    [Marion Scher] Picture this – an award ceremony held in a convention centre past Joburg International, midweek 5pm. By now you realise that for most people attending, this meant driving out to the Far East through hideous traffic, risking the dreaded Gillooly's Interchange. Then when you reach the event, you find all the cold drinks gone and just green devil juice aplenty. Had I known just how boring the events were about to become, maybe a couple of these would have helped…

    Sony FevaPitch football tournament promises entertainment - Volcano Advertising
    Volcano and Octagon recently partnered to assist Sony in creating an entertaining and fun-filled football tournament called FevaPitch. The tournament is based on five-a-side rules and promises to be action all-the-way as 32 amateur teams per region display their skills on the pitch.


    Launch Factory, Glamour Aid unite to produce charity calendar gala - Launch Factory
    Launch Factory's recent collaboration with Glamour Aid resulted in a star-studded charity gala held recently at The Palms in Sandton, Johannesburg. Glamour Aid, a Section 21 non-profit organisation dedicated to fighting mental and physical abuse in South Africa, unveiled its 2008 celebrity calendar at the dinner.


    Iglesias adds Durban date
    East Coast Radio and Big Concerts, in association with MTV, last week announced that singer Enrique Iglesias will now also be performing at the International Convention Centre (ICC) in Durban on 20 October 2007, apart from at Johannesburg's Coca-Cola dome on 21 October and Grand West's Grand Arena in Cape Town on 25 October. "Enrique Iglesias is a firm favourite with East Coast Radio listeners and we are very excited to be part of his upcoming tour," said programme manager Naveen Singh.

    A Knight's tour

    click to enlarge
    Sponono Entertainment announced on Thursday, 20 September 2007, that it is presenting the Gladys Knight Tour in association with SABC3 and Metro FM during October. The multiple Grammy Award winner will perform at five shows: at the Coca-Cola dome, Johannesburg, 26 October; Sun City Superbowl, 27 October; ICC Arena, Durban, 28 October; and Grand Arena, Grand West in Cape Town, 30 – 31 October.


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    Exhibitions
    It's almost time to rAge
    The fifth annual rAge computer, gaming and technology expo, which takes place at the Coca-Cola dome in Northgate, Johannesburg, next weekend, 28 – 30 September 2007, is set to be the biggest so far. Organisers are reporting a year-on-year growth of 30% in both exhibitor and public attendance.

    Book meetings with the exhibitors you want to see at the Pan African Health Congress 2007 - Biz Events
    The Pan African Health Congress (PAH), Africa's premiere congress for decision makers in healthcare, takes place this week at the Sandton Convention Centre. PAH 2007 is a three-tiered event that includes the B2B Forum, the PAH Conference on Accessing and Managing Funding for Healthcare Initiatives in Africa, and the 2nd Annual Absa Healthcare Initiative Awards.


    Magazines
    Soccer mag hosts fun day for learners
    August 2007 saw Kick Off soccer magazine entertain crowds at the Bloed Street taxi rank in Pretoria. This month, Kick Off takes soccer to the little people of Pretoria on Friday 21 September, where the title and Mshana magazine will be hosting a careers and fun day at Kgomotso Secondary School in Shoshanguve, Pretoria.

    New wrapping for gay mag
    Under new publisher Morne Ebersohn, gay lifestyle magazine Wrapped has taken cognisance of the fact that the gay consumer is a discerning consumer. “The response from readers to the new look Wrapped has been very encouraging. Notably the fact that Wrapped is a magazine that reflects the diverse interests of the gay consumer and is a magazine one can leave on the coffee table,” says Ebersohn.


    Sheryl Ozinsky shakes up tourism publications - Mediaweb Publishing
    The former CEO of Cape Town Tourism and Cape Town Routes Unlimited, Sheryl Ozinsky, has teamed up with MediaWeb Publishing and A&C Maps to create an annual tourism publication to promote South Africa's three major cities in the run-up to 2010 and beyond. The free publication, NOT The Official SA City Guide, will be launched in December 2007 and is aimed at international and domestic tourists in South Africa.



    Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    Judge rules in favour of Noseweek
    [Simone Puterman] NEWSWATCH: Cape High Court Deputy Judge President Jeanette Traverso, yesterday, Thursday, 20 September 2007, ruled in favour of Noseweek, dismissing with costs FirstRand Bank's application to prevent the title from publishing a list of clients "involved in allegedly shady offshore tax dodging schemes", reports the Mail & Guardian Online. Meanwhile, the Department of Health has taken out an advertisement defending Health Minister Manto Tshabalala-Msimang in Business Day today, Friday 21 September, which “launches a scathing attack on the judiciary and on the Sunday Times”, reports the business newspaper.

    SABC to elaborate on SANEF issues
    The South African National Editors' Forum (SANEF) earlier this week met with a delegation from the SABC in Johannesburg to discuss the contents of the August 31 letter that SABC Group CEO and Editor-in-Chief Dali Mpofu had sent to SANEF.

    SABC to merge African, international news services
    [Simone Puterman] NEWSWATCH: The SABC intends to merge its African news television service SABC Africa with its just launched SABC International channel in a bid to appeal to a wider audience, reports IOL Technology. It is also planning to invest heavily in content, “grow its mobile platform, and exploit airtime sales opportunities in radio and television and on the Internet” as part of changing “its revenue mix to reduce heavy reliance on advertising”.

    Highway Africa @ a glance
    [Emrakeb Assefa] The Highway Africa conference and training has come a long way in empowering African journalists since its inception in 1997.

    FirstRand seeks Noseweek gag
    [Simone Puterman] NEWSWATCH: Banking group FirstRand is today, Wednesday, 19 September 2007, seeking an interim court interdict against Noseweek to prevent the magazine from publishing a list of Ansbacher clients, reports Business Day, and new Spanish daily newspaper El Público which launches tomorrow, Thursday 20 September, is allegedly setting an international milestone by the appointment of blogger/journalist Ignacio Escolar as editor-in-chief, according to Thoughtleader.co.za.

    Comment invited on annual contributions to Universal Service and Access Fund draft regulations
    The Independent Communications Authority of South Africa (ICASA) is inviting the public and stakeholders to comment on the draft regulations with respect to the prescribed annual contributions of all licensees to the Universal Service and Access Fund.

    ZBC in crisis as it haemorrhages staff
    [Lebo Nkatazo] President Robert Mugabe's main propaganda arm – the Zimbabwe Broadcasting Corporation – is in crisis following massive staff resignations, New Zimbabwe.com can reveal – 111 staff have left in the past nine months.

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    Mobile
    Mobile number portability SMS challenges
    Mobile number portability (MNP) is a challenge for wireless application service providers (WASPs) and could negatively affect the receipt of business -elated SMS communications. This is according to Dr Pieter Streicher, MD of BulkSMS.com.

    Mobile business intelligence: the next big step
    Mobility has taken the business world by storm. Since the advent of the cellphone and its increasing capability to deliver a host of functionality, executives on the move are accustomed to unparalleled information availability. This is why Cognos has introduced business intelligence which can be delivered straight to the mobile phone, says Christo Bredenkamp, MD of Synergy Computing.

    Mobile ticketing ideal for 2010
    [Eddie Groenewald] The introduction of barcodes into MMS means that MMS can now be used for both digital vouchers and ticketing, positioning the technology to be used in a variety of services in the run-up to 2010. While the barcode is used to validate the MMS as a ticket or voucher, MMS is also able to contain additional information about the event or shop/shopping centres where the voucher can be used.

    Danny K gets Outdacontrol on MXit's Celebrity Chat Weekend - MXit
    MXit Celebrity Chat Weekend is a monthly two-hour special where stars and fans can interact on the cellphone messaging service that reaches five million people. This weekend Danny K will be chatting live about the launch of his latest single and video, Outdacontrol, featuring his longtime girlfriend and muse, Lee-Ann Liebenberg.


    Live blogging from Mobile Content & the Future Business forum
    Bizcommunity.com editor Louise Marsland will be blogging live from Screen Africa's business breakfast briefing which will explore the opportunities for the industry of mobile content in Johannesburg this morning, so click through regularly to http://blog.bizcommunity.com for updates. Speakers include Magnus Rademeyer/Livio Carsaro from Liv, filmmaker and media entrepreneur Jason Xenopoulos, and Stanley Edwards, director and partner at Platypus Productions.


    Newspapers    Sprint
     
    Homeless Talk undergoes metamorphosis
    Johannesburg newspaper Homeless Talk is re-launching with a new name and new intentions from its October 2007 issue, it was announced yesterday, Wednesday, 19 September 2007.

    JIP's Rockspaaider heats up - Beeld
    Screaming teenagers, rock music and the promise of fame and riches. If the semi-finals are anything to go by then this year's JIP Rockspaaider school band final promises to be a highlight on the Afrikaans music calendar.


    Fever excels, again - Sky Blue Media
    The South Coast Fever has won a category of the Sanlam Community Press Awards for the fourth year running, and featured in the top 10 of three other categories, maintaining its string of successes over the past few years.


    Online Media    
     
    Do statistics spell doom for all but 10 online sectors? - Simply Colossal
    According to Nielsen//Netratings, 92% of the time spent online by South Africans is allocated to only 10 sectors. Does this imply that businesses have little chance of online success unless they operate in one of these 10 sectors? Allison Ross, estrategy consultant and owner of newly launched Simply Colossal, takes a closer look at what makes these 10 sectors more feasible for the Internet than their contenders. The lessons learnt could make the difference between online success and failure.

    The voice of South Africa's parents on Women24 - 24.com
    Earlier this year Women24 released the results of its Female Nation Survey, which uncovered a few interesting facts about how South Africans parent... and it's not all cardboard cut-out nuclear families out there. And now it wants to find out more... all the nitty, gritty stuff about you, your children and your sense of family generally.

    Zoopy.com launches daily video snapshots of public opinion - Zoopy
    South Africa's online video and photo sharing social network, Zoopy.com, has added another new channel to its varied selection of content categories, taking the total number of channels on the site up to 35. Called Zoopy Street Cam, the new Internet channel is dedicated to capturing public opinion on a daily basis, across a spectrum of issues.



    Out Of Home    
     
    A bar with a view
    In celebration of the knockout stages of Rugby World Cup 2007 in France, Heineken, the official sponsor of Rugby World Cup 2007, is turning Melrose Arch in Johannesburg into a Rugby World Cup 2007 Precinct. It will be opening its H-Bar concept for a two-week period, offering fans an ideal destination to watch the games and enjoy a cold Heineken.



    Printing
    Kemtek engineers are world-class - Kemtek
    Service engineers from Kemtek Print Solutions recently successfully completed an intensive two-week training course, facilitated by qualified Flint engineers from Germany to broaden their skill set on servicing Flint Plate Processing Equipment Lines in South Africa.


    Paarl Print launches new Komori colour presses - Paarl Media
    Paarl Print, a member of the Paarl Media Group, recently launched its new Komori presses at a cleverly themed function at its plant, reflecting the Japanese origins of these state of the art machines. Invitations, titled “Got a Yen for quick top quality printing?”, set the scene with mini Zen gardens.


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    Production
    Mark Lawrie sets the beat for Tempo - Collective Energy
    Mark Lawrie, director at Collective Films, continues with his busy schedule, having recently shot a Cadbury's Tempo spot through Publicis Johannesburg.


    With a 'fresh eye' David Gillard makes successful testimonial ad - Fresh Eye Film Productions
    When treating for the new Danone Activia television commercial, seasoned Fresh Eye film director David Gillard posed the question to ad agency Y&R: "Does it really have to be a testimonial ad?" As Gillard says, testimonial type ads are difficult to get right.


    King James and Chop make another baby - Chop Productions
    Following on the success of last year's The Baby Company campaign (ranking fourth in the Milward Brown Most Liked commercials in the emerging market category last year), King James and Chop Productions recently completed another commercial for the clothing and baby goods retailer.

    New TVC for Foundry Cider result of meticulous directing, attention to detail - Frieze Films
    The new television campaign for Foundry Premium Cider is the result of a great idea from ad agency JWT Cape Town, and meticulous performance directing and attention to detail by Tony Baggott of Frieze Films.


    Creative Vision's animators pull out all the stops for the MTN Sony Ericsson Pink concert - Creative Vision
    When Metropolitan Republic approached Creative Vision to do a three-minute animation in the short space of just five working days, it was well aware that it was actually a three-week job. The brief was to do the best possible with the limited time available.


    Boutique production company opens doors

    click to enlarge
    Glen Bosman, executive producer of Freshwater Films, has hung up his film cap to go farm fishing, leading to the birth of new boutique production company Bouffant. A partner company to Velocity Films, it will run independently alongside Velocity while sharing infrastructural costs. Under the leadership of Lorraine Smit and Melina McDonald, new directorial talent includes Ariane Besson, who joins Dean Blumberg, Marc Sidelsky, Erik Van Wyk, Nomakhomazi, Andre Liebenberg and Dule Anicic.



    Promotions    
     
    YouNeverCall from the moon
    Online cellphone superstore YouNeverCall has announced a US$10 000 prize award for the first cellphone call placed from the moon. This follows on the coattails of Google's announcement of US$30 million (total) in prize money for landing a privately funded craft on the moon by 31 December 2014.


    Samplex brands the town red for Absa - Samplex
    Samplex, a promotional company that offers a full range of below-the-line services including promotions, launches, design, production, merchandising and field marketing, has teamed up with Absa to run the promotions around the launches of new Absa branches all over the country.


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    Public Relations    
     
    Career development with PRISA
    The Public Relations Institute of Southern Africa (PRISA) is offering three programmes, running throughout October 2007, that will enable public relaltions professionals to monitor their own strengths and weaknesses and record their progress that is being made.

    Let sleeping blogs lie?
    [Ingrid Lotze] While blogging is a significant development from a PR perspective and needs to be properly understood, the question is whether the medium merits all the hype, particularly when 79% of existing blogs are currently inactive.


    Romance the dollar! - The Write Co.
    Write a book this summer. Start with a romance – half the length of the average novel. There are also strict guidelines to follow which makes it easier for a first time writer. You have to learn how to write a sex scene. This course teaches you the techniques.

    Workshop – errors fuel PR disasters - Livewired Communications
    In this age of infotainment public relations people are often forced to sex-up or razzle dazzle the news. Communications departments need to re-examine their view of themselves and the vital role they play in organisations today – to build credibility and manage reputations.


    Customer dissatisfaction reaches critical mass - The Write Co.
    The Write Co listens to complaints from corporate management teams daily and suggests that you take another look at your training programmes.



    Radio    
     
    Licence conversion public hearings shifted
    The Independent Communications Authority of South Africa (ICASA) last week announced the postponement – by a week – of the public hearings for the conversion of all communications licences in terms of the Electronic Communications Act.

    ICASA's ultimatum for Jozi FM
    The Council of the Independent Communications Authority of South Africa (ICASA) last week gave the management and board of directors of the Soweto-based community radio station Jozi-FM a list of special conditions that the station must comply with in order to assist with the resolution of the crisis it faces.

    Blogging and radio – a match made in heaven?
    “By harnessing new technologies that drive social networking such as blogging, East Coast Radio is putting these social drivers to good use, to such an extent that it is fundamentally changing the way listeners engage with the brand and jocks.” So says Anice Hassim, internet strategist and internet architect of immedia, the agency responsible for the development of East Coast Radio's website

    ICASA hearings for Radio Pulpit
    The Independent Communications Authority of South Africa announced earlier this week that it will conduct hearings into Radio Pulpit's application for a community sound broadcasting licence today, Thursday, 20 September 2007.


    Recruitment        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    Health group recruits via Facebook
    Metropolitan Health Group (MHG) is calling for prospective graduates to sign up for its MHG Graduate Development Programme via the popular online social networking site Facebook. According to MHG's Roscoe Friend, an administration graduate trainee, online social networking is the latest trend to drive development in the workplace internationally.

    Property recruitment portal launches
    Following the growth in the property industry and the increasing demand for professional and experienced property practitioners, PropertyJobs recently launched a specialised website focused on providing a complete and easy to use recruitment solution to both property industry recruiters and jobseekers.

    Benefits of expert advice
    The trend towards outsourcing recruitment is increasing every day, according to Celeste Hinde, MD of Syndicate Personnel Specialists. However, it's no longer about simply tapping the skills required into the computer database and spewing forth a list of potential matching candidates. “It's about developing knowledge pertaining to who are the best people employed in each area at the time,” says Hinde.


    Research    
     
    The middle class in South Africa – not a black and white issue - Eighty20
    Are you middle class? Do you know who is middle class in South Africa? The Unilever Institute's Black Diamonds research, which has caught the attention of marketers and journalists in South Africa, estimates that the black middle class numbers over 2.5 million adults. But what exactly does it mean to be middle class in South Africa – and why does it matter?

    Brand Scan assists Sony in identifying Home Theatre purchase drivers - Volcano Advertising
    Brand Scan, a leading consumer insights and research company within the Volcano Group, was recently appointed by Sony to use its unique research methodology to conduct key video interviews with owners of Home Theatres.


    Ipsos acquires 70% of Markinor - Markinor
    Shirley Benney, CEO of independent market research company Markinor, recently announced the acquisition of 70% of the share capital of the company by Ipsos. Based in Paris and listed on the Paris Stock Exchange, Ipsos is one of the largest custom-research networks in the world and has an option to acquire the remaining shares in the future.


    Retail
    Wine Spectator applauds auction lineup
    The 2007 lineup of the Nedbank Cape Winemakers Guild Auction to be held in Somerset West on Saturday, 6 October, has excelled at a blind tasting by Wine Spectator in New York, with 25 wines attaining the venerable score of 90 points or more in its infamous 100-point scale.


    Understanding the Consumer Protection Bill
    When the Consumer Protection Bill becomes law it will not only boost the rights of consumers but will have a significant impact on the way traders, retailers and suppliers can do business.

    A new alternative in armchair shopping
    Boardmans has launched its first in a series of home catalogues, featuring a range of home merchandise from kitchen appliances to bedroom, bathroom and décor accessories. In a move toward convenient shopping, South Africans can use this guide to shop in three ways: in-store, online or telephonically.


    Long live the experience economy - DMX Music
    The next frontier of marketing is about winning the hearts and minds of customers through being the best at what your business is about. That's not about the advertising, using marketing to sell or creating a smarter customer promise. It has everything to do with delivering on the consumer experience, and in the ‘experience economy' you'll live or die at every customer touchpoint, says Craig Cesman, chief executive of audio branding company DMX Music.

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    Sponsorship
    Propery giant feeds food festival
    Property giant Pam Golding Properties (PGP) last week announced that it has teamed up with Southern Cape food festival Gastronomica, bringing to the table the promise of long term support of the festival, based on this year's success.

    Music awards sponsors announced
    MTV Networks International last week announced that its new format MTV Europe Music Awards 2007 (MTV EMAs) will be sponsored by Sony Ericsson and edc by esprit.


    Toy drive highlights Aids orphans' plight
    East Coast Radio's ‘Toy Story', which kicks off again mid-October – 23 December 2007, is a drive to get money donated for food parcels and toys in a bid to bring relief to KwaZulu-Natal's HIV/Aids victims. This year East Coast Radio intends distributing more than 10 000 food parcels, costing R300 each, and over 70 000 toys. The call-to-action on air will begin soon as food parcels and toy deliveries take place during November and December. Listen to East Coast Radio or log onto www.ecr.co.za from mid-October to find out how you can contribute to the Toy Story 2007 campaign.


    TV    
     
    SABC launches New York bureau
    The SABC News formally launched its New York bureau yesterday, Monday, 24 September 2007, at the United Nations Headquarters during the 61st session of the UN General Assembly. The Minister for Foreign Affairs, Nkosazana Dlamini Zuma, delivered the keynote address.

    What's in store for SA's new pay TV channels
    [Issa Sikiti da Silva] The granting last week of four additional pay TV licences to Telkom Media, On Digital Media, Walking on Water and E-Sat by the Independent Communications Authority of South Africa (ICASA) officially signals the end of MultiChoice's 12-year ‘absolute reign' and marks the beginning of a ‘television renaissance' in SA. Bizcommunity.com goes behind the scene to find out how the new players are shaping up their preparations ahead of the ‘Rumble in the Jungle'.

    SABC's 2007 profit falls by 52%
    [Issa Sikiti da Silva] The SABC yesterday, Tuesday, 18 September 2007, released its 70th annual report and 2007 financial statements at the Johannesburg Country Club in Auckland Park, amid a myriad troubles and controversies that continue to haunt it. Unfortunately, the results show that the public broadcaster has performed dismally compared to last financial year, posting only an after-tax profit of R183 million – a shocking decline of 52% against last year's R383 million.

    ICASA invites comment on SABC proposals paper
    The Independent Communications Authority of South Africa (ICASA) yesterday, Monday, 17 September 2007, issued an invitation to the public and stakeholders to comment on the “must carry” draft regulations as published in the Discussion Document. The SABC proposed earlier this year that successful pay TV applicants be forced to carry SABC channels.

    Preparing for the channel shuffle
    Viewers should experience minimum disruption with the pending channel shuffle scheduled for 1 October 2007 at approximately 2am. This is according to MultiChoice and Oracle Airtime Sales, which have taken various steps to ensure viewers are on top of these changes.

    Linking unemployed graduates with employment opportunities
    Educational magazine show Hluvukani aims to create awareness of the availability of learnership opportunities and explains how to access these opportunities. The series supports President Mbeki's request during the State of the Nation address for programmes linking unemployed graduates with employment opportunities.

    e.tv launches new lunch time news programme - e.tv
    On Thursday, 4 October 2007 at 1pm, e.tv launches an additional news programme, Lunchtime Live. This new half-hour show will be aired every weekday at 1pm and will be anchored by Andrew Barnes, a seasoned e.tv broadcaster.


    Cartoons
    The Creative's Stripathong: Sponsored by - jess b design
    More...  
     

    New accounts
  • Andreas Wassenaar appointed vice president sales and marketing for IFA Hotels and Resorts - more info
  • Bittersuite launches ZOOM summer website - more info
  • RE/MAX of Southern Africa signs Marcus Brewster Publicity - more info
  • Blue Planet Media awarded Newtown Management District project - more info
  • New business for Burns - more info
  • More...  Submit a New account
     

    Events to diarise
    NEMISA holiday workshop National Electronic Media Institute of S.A. - Parktown, 25 September
    This free two-day workshop will introduce students to the field of multimedia animations and graphic design while you get to try your hand at animating and designing your own projects.
     
    Body language in business Richard Mulvey Business Institute - Cape Town, 26 September
    Learn how to read minds, defuse problem situations, create an impact, improve your negotiation skills and know exactly when to close that sale with this one-day course.
     
    Selling with confidence The Communication Academy - Midrand/Irene, 26 September / Cape Town, 14 November
    A practical, two-day, informative sales workshop that deals with a three point approach: sales people, sales systems and sales strategies.
     
    APEX workshops APEX - Johannesburg, 26 September / Cape Town, 28 September
    The Association for Communication and Advertising (ACA) will be hosting Advertising Performance Excellence Awards (APEX) workshops in Johannesburg and in Cape Town respectively.
     
    Consumer Protection Bill - Cape Town, 28 September
    Traders, retailers and suppliers wanting to know more about the implications of the Bill can attend this workshop which will explain the obligations of those providing services and products to consumers.
     
    How to create and maintain your own website Eridge Marketing - Randburg, 2 October / Randburg, 16 October
    In this three-day course you will not only learn how to create your own website, but also know how to do your own maintenance and you will receive a certificate upon completion.
     
    Professional sales The Peer Group - Johannesburg, 3 October / Randburg, 9 October
    In just one day we will show you how to unlock and enhance your selling style and give you practical techniques, helpful hints, tips and strategies to transform your selling skills forever.
     
    Entertainment law certificate University of Johannesburg - Johannesburg, 3 October
    Executives can obtain a certificate in entertainment law, for the first time in South Africa covering “mechanical” and electronic exhibition of performances, sport with spectator/entertainment value etc.
     
    CityVarsity open day CityVarsity, School of Media and Creative Arts - Cape Town, 6 October
    CityVarsity, The school of media and creative arts, will be hosting its final creative careers expo for the year this October, so be sure not to miss out.
     
    Professional voice over the phone The Communication Academy - Midrand/Irene, 10 October / Cape Town, 8 November
    The purpose of this one-day training course is to teach the skills required for communicating with confidence and professionalism, using the voice to the best of its abilities, while conversing over the phone.
     

    Upcoming events
  • Global marketing IMM Graduate School of Marketing - Johannesburg, 25 September
  • Photoshop holiday course DanTal Training - Cape Town, 25 September
  • Key account management for sustainable advantage IMM Graduate School of Marketing - Johannesburg, 25 September
  • Adobe InDesign/Illustrator/Photoshop training thecreativetrain - Cape Town, 25 September
  • Freelance journalism course SA Writers College - Countrywide, 25 September
  • Migration from Freehand to InDesign Concept Interactive - Cape Town, 25 September
  • Taste of digital design for grade 11/12 students Concept Interactive - Cape Town, 25 September
  • Adobe Photoshop CS3 upgrade course Concept Interactive - Cape Town, 25 September
  • Dreamweaver level 1 - Short course StudioPeople - Johannesburg, 25 September
  • Aardklop – Creative quotient festival Aardklop and Creative Intelligence Lab - Potchefstroom, 25 September
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Account Executive - Rivonia
    Strats Inc requires the services of an account executive. Should have at least 1-2 years experience, communication skills, eye for detail and excellent time management skills. read more

    Layout Artist - Business-to-business Magazines - Woodmead
    One year experience needed. Must be able to work in existing grid and keep in style of the existing magazine. read more

    Web Designer - Cape Town
    Digital designer needed. Must be super talented, super creative and super eager. read more

    VFX Lead Artists - Cape Town
    Applicants needed for feature film contract in Cape Town, starting mid October. Six positions open for lead VFX artists. Shake and Maya artists with at least three years experience. read more

    Graphic Designer - Midrand
    Maverick is looking for a creative genius/graphic designer/art director. The ability to develop a concept from scratch across multiple platforms is essential for this position. read more

    Account Director - Midrand
    Maverick is expanding and looking for an account director to take over the day-to-day running of a large corporate eventing portfolio. Proven track record and management skills essential. read more

    Graphic Designer/Art Directors - Medium - Northern Suburbs
    Experienced, conceptual and incredibly creative art director needed for medium-sized agency in the northern suburbs. read more

    DTP - Medium - South
    Female DTP operator proficient in retouching, deep etching and basic layout needed for a company in the south. read more

    Graphic Designer/DTP - Medium – AA - North
    Wonderful opportunity for an AA graphic designer with strong DTP knowledge, to work on a fantastic brand. read more

    Joomla Developer - Cape Town
    Joomla developer required for one or two set days per week. Required to facilitate updates, maintenance and ongoing component development for luxury property web portal. read more

    Franchise Manager - Johannesburg
    Successful optometry/finance company requires dynamic self-starter to run our franchse division. Requires excellent interpersonal, leadership and organisational skills. Remuneration negotiable depending on experience. read more

    Copywriter - Junior/Medium - Johannesburg North
    We are looking for hot talented copywriters. Candidates must have had agency experience and exposure to TTL accounts. read more

    Graphic/Multimedia Designers - Medium-weight - Northern Suburbs
    We have great opportunities available for versatile and enthusiastic multimedia/graphic designers. Designers need to be able to work proficiently in both print and web arenas. read more

    Advertising Sales - Cape Town CBD
    A media company based in the city is seeking for experienced energetic, dynamic and lively individuals to sell advertising space into a corporate directory. read more

    Advertising Sales Representative - Outbound - Cape Town
    Print and online industry. Sell advertising space in a coporate directory. Present to coporate and retail clients. Identify new business opportunities and achieve monthly targets. Sound knowledge of the media industry. read more

    Finance and Production Assistant - Cape Town
    Production and finance assistant required for media agency in Cape Town. Young and fast moving. Start date - ASAP. read more

    Junior Web Developer - Johannesburg
    Great opportunity for a talented junior web developer to work for one of the leading digital agencies in SA, KRAZYBOYZ Digital. read more

    Editorial Co-ordinator – AA Only - Cape Town
    Co-ordinate the production and execution of editorial, advertorial, promotions and events pages for the magazine. Salary - R6000 to R7500. read more

    National Sales Manager – Christian Books - Cape Town
    Dynamic progressive leader required to develop the sales division and maximise opportunities. Confident and out going personality. Salary - Market-related package and incentive bonus. read more

    Editor – AA Only - Cape Town
    Rewriting copy, and subbing the content as well as producing and updating flatplans and pagination layout. Salary - R13 000. read more

    Advertising Sales Controller – Freelance - Cape Town
    Freelance three-month contract. Main function will be to control the trafficking of advertising sales bookings and material as well as assist the sales team with admin tasks. R6000 to R8000. read more

    Account Manager - Corproate and Consumer - Houghton, Johannesburg
    Senior team member reporting to AD. Exciting global brands - corporate and consumer. Use initiative to handle clients independantly. Maturity/experience will assist in using initiative to identify opportunities/manage campaigns. read more

    Media Sales Executive - Cape Town
    Sell media space in a competitive direct market. Co-ordinate advertising from concept to production stage, prepare proposals and present to clients. Salary - R10 000 to R15 000 basic and commission. read more

    Subscriptions Sales Executive - Cape Town
    Take responsibility for the growth of a number of magazine titles through subscription sales and promotions and assist with marketing and circulation strategies. Salary - R11 000 to R15 000 basic. read more

    Publisher - English Language Teaching - Johannesburg, Illovo
    Macmillan SA, seeks a dynamic publisher to contribute to their growing English language teaching division. For this position, you will be required to have a successful track record in publishing. read more

    Research Executive - Durban - La Lucia
    Must be highly numerate, have sound marketing knowledge and have a thorough understanding of market research. Responsibilities include project design, writing proposals, designing questionnaires, conduct analysis and compile presentations. read more

    Special Product Sales Manager - Johannesburg, Illovo
    You will be required to achieve annual sales budget and special sales budget. Develop sales strategy for library sales and relevant group product. read more

    Dictionary Product and Sales Manager - Johannesburg, Illovo
    Dictionary product and sales manager required for an international publishing company. You will be required to develop a five year sales strategy for dictionaries as well as a marketing and brand strategy. read more

    Sales Executive - Johannesburg
    Dynamic and innovative exhibition stand building company based near Sandton, offers an exciting and rewarding position for an experienced sales executive. read more

    Brand Manager - Near Hillcrest
    Emerging company seeks a brand manager to plan, direct and develop the marketing of the company products. R10k. Based near Hillcrest, Kwazulu-Natal. read more

    Traffic Co-ordinators - Johannesburg
    Dynamic advertising agency on the hunt. Traffic co-ordinators to co-ordinate and control the workflow from brief through all facets of creative origination etc. read more

    DTP Operator - Johannesburg
    Dynamic agency on the prowl for a DTP operator to direct and produce technically perfect, comprehensive and accurate repro-ready material. read more

    Sales Executive - Sandton, Johannesburg
    Johannesburg-based stock image library is seeking to employ a sales executive, 25+ who is a capable communicator with excellent interpersonal skills that can work under pressure. read more

    Account Managers - Johannesburg
    Dynamic retail account managers required. Responsible for the management of client accounts and all facets of client service and of the delivery of agency services in an efficient and effective manner. read more

    Account Manager - Johannesburg
    Flux Interactive, a dynamic digital agency, is widening its offering. Part of the company’s expansion is the recruitment of an account manager for the soon-to-be-opened Johannesburg office. read more

    Senior Designer - Johannesburg
    If you are used to hearing “wow” or “#$%^” when people see your work – for all the right reasons - then we want you! read more

    Copywriter - Johannesburg
    Flux is looking for a hot copywriter for the soon-to-be-opened Johannesburg office. If you have what it takes to join this growing winning team, send us your CV! read more

    Marketing and Business Development - Johannesburg
    Young, dynamic candidate with plenty initiative for three brands in booming speciality coffee sector. Perfect for individual looking to develop career in marketing, sales and business development. read more

    PR Manager - Global - Cape Town
    Global company has a position for a PR manager who will have full responsibility for their global PR function, including the development of global strategies and monitoring of the execution thereof. read more

    Trainee Media Strategist and Planner - Cape Town
    Trainee media planner and strategist at leading Cape Town independent media agency. read more

    Media Planner and Strategist - Cape Town
    Media strategist/planner with ambition and proven ability to to wow clients and colleagues while climbing the ladder to senior management in Cape Town. read more

    Receptionist/PA - Cape Town
    Small design agency looking for a smart and energetic receptionist/personal assistant to the partners. read more

    Senior Graphic Designer - Johannesburg
    Are you an experienced graphic designer with 5-10 years experience in a variety of print media, including book design? read more

    PA - Marketing - Cape Town
    Promotional company seeks dynamic PA/marketing co-ordinator to start immediately. Self-motivated, enthusiastic and has initiative. Computer literacy essential with matric/diploma. Offer commission, basic salary and profit share. read more

     

    Quotes
    "Most women's magazines simply try to mould women into bigger and better consumers." - Gloria Steinem
    "The paper burns, but the words fly away." - Akiba ben Joseph
    "The art of acting consists in keeping people from coughing." - Ralph Richardson
    "Reading without reflecting is like eating without digesting." - Edmund Burke
    More...  Submit a Quote
     

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    Email - Email any item in this newsletter.
    Comment - Comment on any item in this newsletter.




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