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South Africa’s leading advertising, marketing and media news resource for the industry 21 May 2007
Marketing, Advertising, Africa, Branding, Cinema, CRM, Design, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2006, TV.

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Headlines
  • Mobile spam: businesses can be sued
  • Revolutionising digital signage
  • Cell C puts faith in Net#work BBDO
  • Software piracy costs over R1.5 billion
  • Helen Zille goes Web 2.0
  • CNN MultiChoice African Journalist finalists
  • Brand SA worth over R500 billion – Pahad
  • Government plans 2010 international broadcast centre
  • Tourism websites need work for 2010
  • Research probes racism in advertising
  • Marketing study challenges SA stereotypes
  • WAN congress to roundtable press freedom
  • Kagiso, MSG in joint outdoor deal
  • Pendoring opens for entries
  • Paradigm shift imminent for PR
  • New marketing manager for Metro FM
  • Who steers the good ship SAS Vodacom?
  • PR strategies for multiple countries, platforms
  • Technology creates participative communication
  • Three international judges for Loeries
  • Eighteen Clios for SA
  • New COO for Primedia Unlimited
  • Newspaper circulation rises world-wide – WAN
  • SA's five One Show Pencils


  • 2010 FIFA World Cup
    Government plans 2010 international broadcast centre
    [Issa Sikiti da Silva] To ensure a perfect TV coverage across the globe during the 2010 FIFA World Cup, the South African Government is planning to build a world-class broadcast facility called the ‘International Broadcast Centre'. This emerged at the media briefing held earlier this week at the Union Buildings in Pretoria, where Finance Deputy Minister Jabu Moleketi reaffirmed the Government's readiness and commitment to host the world cup.

    Tourism websites need work for 2010
    Internet usage by South African tourism businesses is falling far short of the potential that e-marketing offers. Significant numbers of visitors for the 2010 FIFA World Cup will make use of the Internet to reserve accommodation, transport, tours, etc, and should the local market not begin to provide suitable websites, a great deal of business could be lost. This is the finding of a recent dipstick research project by BlueRiverStone.


    Marketing
    Software piracy costs over R1.5 billion
    Software piracy cost the South African economy R1.5 billion in 2006, despite a decline in the overall piracy rate. These findings are the result of the fourth annual Global Software Piracy Study, from the Business Software Alliance (BSA), released last week. The study was conducted independently by leading information technology market research and analysis organisation, International Data Corporation (IDC).

    Technology solution for audience measurement
    The digital media industry has struggled in the past to find ways to record real time audience measurement. In response to this, Israeli-based technology company TruMedia has developed the iCapture viewer system and local digital media solutions company, Rocketscience Media Solutions, recently acquired the exclusive South African distribution rights for TruMedia's solution.


    Little war of marketing
    Guerrilla marketing can be defined as the artful use of imagination mixed with hard work, and basically refers to non-traditional marketing methods. “It's all about engaging the target audience” says Michael Gullan, MD of Guerrilla Marketing. “If you don't engage your audience in the brand, they will switch off or screen out the message.”

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    Advertising
    SAARF trends booklet now available
    The latest edition of the SAARF Trends pocket booklet is now available from the South African Advertising Research Foundation (SAARF). It covers the period 2002 – 2006 and gives trend information out of AMPS for the past five years.

    Revolutionising digital signage
    Together with its Vikuiti rear projection film and Epson's 3LCD projectors, 3M's new digital signage solution turns a window into a branding experience for passers-by. “Vikuiti allows you to place a thin piece of film, cut to any size or shape, onto a window and to project an image or video from behind the surface (i.e. from inside a store), turning any window, mirror or piece of glass into a digital billboard,” explains Dawn Isdale, marketing supervisor, display & graphics, 3M SA.


    Cell C puts faith in Net#work BBDO
    On the back of winning the Automobile Association (AA) and Apple business, Net#work BBDO was awarded Cell C's entire advertising account last week. Net#work has been the custodian of the cellular network's brand since it entered the South African market in 2001, but its retail and CRM work remained in other creative camps.

    Rizwana Bawa new Tequila\ MD
    Hot on the heels of the appointment of Muzi Kuzwayo as MD and Reinher Behrens as chairman of TBWA\Hunt\Lascaris Johannesburg, TBWA\ has further strengthened its management team by announcing the appointment of Rizwana Bawa to MD of Tequila\ Johannesburg, TBWA's through-the-line agency.


    Radio man for SAARF vice chair
    Mike Siluma, whose industry experience spans both print and radio, was unanimously elected vice chairman of the South African Advertising Research Foundation (SAARF) at its AGM last week. Siluma is no stranger to industry bodies and is currently the chairperson of the National Association of Broadcasters' radio committee.

    Dairy supports the Bulls
    Blue Bulls rugby supporters are incredibly patriotic and Douglasdale Dairy has taken the opportunity to promote the use of its products in the rugby hype which has gripped Pretoria for the past week.


    Pendoring opens for entries
    Does frontier-moving Afrikaans advertising flow through your veins? Does the ink in your pen speak of pride in the language? If so, the Pendoring podium is beckoning you and you must sharpen your pencil, because entries to the 13th Pendoring advertisement competition and project have opened with a bang!

    Three international judges for Loeries
    The three international judges for this year's Loeries, announced yesterday, Tuesday, 15 May 2007, are Richard Bullock, the leading copywriter based in Amsterdam; world-renowned creative director Joe Duffy from Minneapolis; and Ramesh Iyengar, direct marketing guru from India. These three international judges will be joined by an elite panel of South African jury to judge this year's awards.


    Eighteen Clios for SA
    MIAMI: At the 48th International Clio Awards for Print, Interactive, Content & Contact, Integrated Campaigns, Innovative Media and Design last week, Saatchi & Saatchi Worldwide received one Grand and eight Gold Clios, the DDB Worldwide network landed seven Gold Clios, and work on behalf of Nike walked away with two Grand and four Golds. Outstanding showings from the Leo Burnett network, TBWA\Chiat\Day and DDB Worldwide were a highlight of the TV/Cinema and Radio awards gala the following night. South Africa's haul totalled totalled six Silvers and 12 Bronzes.

    Sony PlayStation ad inducted into Clio Hall of Fame
    MIAMI: Sony PlayStation's “Double Life,” a captivating example of storytelling and reflection on escapism in commercial advertising by London production company Gorgeous Enterprises and ad agency TBWA\London, has been selected as the 2007 inductee to the Clio Awards Hall of Fame. The honour was bestowed during the recent Clio Festival, 9 - 12 May 2007, in Miami Beach, Florida.

    SA's five One Show Pencils
    NEW YORK: At the 32nd Annual One Show last week, hosted by non-profit organisation The One Club, South Africa walked away with two Silver and three Bronze Pencils. Top honours for “Best in Show” went to Fallon London agency for its campaign “Tate Tracks” for client Tate Modern. There were no SA winners in The One Show Interactive.

    Nike shines at One Show Interactive
    NEW YORK: “Best in Show”, top honours at the 10th Annual One Show Interactive last week, went to R/GA agency for its branded application and website “Nike+” for 2007 Client of the Year Nike. Hosted by non-profit organisation The One Club at Skylight Studios, a showcase of the best of the decade also took place at the ceremony which honours the year's best international new media and web design.

    MetropolitanRepublic and Mukunda turn MTN on its head - Krishna Smiles - Flowers Bloom
    Following its successful ‘finger' campaign, Paul Warner, founding partner and executive creative planner of TJDR/MetropolitanRepublic, and director Mukunda at Krishna Smiles - Flowers Bloom have finished another series of work for MTN's sponsorship of the South African Music Awards.


    Boom Town coordinates first Black Diamond seminar in Eastern Cape - Boom Town
    The new black middle class, also referred to as Black Diamonds, is a highly fragmented group of consumers with a claimed consumer buying power of R130 billion, according to the second Black Diamond study conducted by the University of Cape Town (UCT) Unilever Institute.

    Let the music play! - Zoom Advertising
    Zoom Advertising has been appointed official marketing partner for a massive music festival, featuring more than 200 bands over two days on seven different stages, set to rock the country in February 2008. MTV will be broadcasting a documentary plus covering the event live as it happens.

    250 projects and counting... - Globecreative Advertising and Design
    Globecreative Advertising and Design hit the 250-project mark this month, which consists mostly of repeat business from satisfied clients, but many are from new clients picked up in the last three months.


    Three little chickens, sitting on a bench... - Lowe Bull
    To celebrate Freedom Day the Nando's way, Lowe Bull Johannesburg created two short, sweet and typically tactical Nando's television spots and one print ad, using just a couple of feathered fowl, and three simple props.


    Dave Rooney joins FCB Johannesburg - FCB South Africa
    Dave Rooney, who spent four and a half years as national media strategy manager for group sales and marketing at the SABC after being part of the team that established the commercial sales strategy for the DStv bouquet while at Oracle Airtime Sales, has joined FCB Johannesburg as its new media director.



    Branding        Idea Engineers will grow your brand, reputation & business.  
     
    Brand SA worth over R500 billion – Pahad
    [Shaun Benton] As South Africa prospers, so does the brand it represents. According to the Minister in the Presidency Essop Pahad earlier this week, Brand South Africa's weight in the global marketplace is today valued at over half a trillion rand (over R500 billion).

    Adobe Illustrator CS2 digital media course - Vega School
    The focus of this course is to ensure comprehension and understanding of how the Adobe Illustrator environment ‘thinks', providing a solid conceptual foundation for further development.

    Radioville UK forms strategic alliance with All Brand No Flakes - All Brand No Flakes
    Leading specialist radio agency Radioville UK has agreed to form a strategic partnership with All Brand No Flakes, a full service design and advertising company based in Cape Town.

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    Cinema
    CineMARK to warm up winter with Nescafé Cappuccino's ‘Ladies Night Out' promotion - CineMARK
    Nescafé Cappuccino has signed a contract with CineMARK, the cinema advertising sales company responsible for the advertising sales of all Ster-Kinekor and numerous independent cinemas, to conduct its “Ladies' Night Out” promotion, intended to reach its desired female market, in Ster-Kinekor cinemas.



    Design
    The Open Window Open Day - The Open Window
    You are invited to visit a trendy design school that has a record of delivering students who are sought after in the advertising, design, animation and production industries. The Open Window School of Visual Communication will open its doors to the public next week on Saturday, 26 May 2007.



    Digital        Ensight - The Smarter eMarketing Solution  
     
    Helen Zille goes Web 2.0
    [Simone Puterman] Cape Town mayor and leader of the Democratic Alliance Helen Zille is inviting Internet users in Cape Town and the rest of South Africa to visit her interactive profile on Zoopy.com, which allows the public to submit their comments and air their views on local government service delivery or on any other issues, according to a statement issued yesterday, Thursday, 17 May 2007, by Robert Macdonald, spokesperson for the mayor of Cape Town.


    Dual format HD player for SA
    LG Electronics will be launching the “Super Multi Blue” dual-format, high definition disc player during the third quarter of 2007, the company announced yesterday, Monday, 14 May 2007. The disc player blends the latest technologies, offering flexibility to consumers who seek the convenience of both Blu-ray Disc and HD DVD content.

    South Africans warming to online video sharing - MyVideo
    South Africans are starting, slowly but surely, to warm to the idea of online video sharing on local site MyVideo.co.za. South Africans from all walks of life are uploading a wide variety of SA content onto the site, which has seen steady growth since its launch in January 2007.

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    Education and Training
    Loeries expo travels to Joburg
    The Loerie Awards Travelling Exhibition has been all over the country in recent weeks, showcasing the talents of previous Loerie winners and demonstrating the very best of advertising, communication and design in our region. Now the activities return to Joburg at Vega Brand Communication School, Benmore Gardens, 23 – 30 May 2007.

    Careers fair heads for Pretoria
    The SABC Education Careers Fair, which presents an introduction of career choices to youths in grades 9 – 12, is heading for the Pretoria Showgrounds, 29 – 31 May 2007.

    Preparing graduates for the workplace
    In an article titled “Graduates Fail by Degrees” published in the Sunday Times in April 2007, the director of quality compliance at The Graduate Institute of Management and Technology was quoted as saying that “new graduates were ‘handicapped’ by tertiary education which placed too little emphasis on practical learning and application.” Dr Ludi Koekemoer, MD and principal of the AAA School of Advertising, concurs with this view.

    UCT hosts course on building relationships and loyalty - UCT Graduate School of Business
    The UCT Graduate School of Business runs an innovative short course this June aimed at empowering businesses to revolutionise their marketing activities.


    Eventing
    Professional speakers a waste of money?
    [Clive Simpkins] Have you ever sat through a conference and listened to the professional speaker hired to pull it all together and add some wow to the event and wondered, “What was the point of all that?” In fact, aren’t “ripped off” and “what a waste of money” probably closer to the sentiment?

    Tru Touch wins tender for national overseas incentive - Tru Touch Events
    Tru Touch has been awarded the tender for the South African national overseas incentive for international giant Metabo Power Tools.


    OppiKoppi Productions wants you, china. - Oppikoppi Productions
    Contrary to popular belief, OppiKoppi Productions is more than just two festivals a year and, with its appetite for expansion, it is hunting for passionate people to share its new office space with.

    CLA assist in School Technology Innovation Centre launch - Collyer Lessick & Associates
    Last month, Microsoft, in partnership with the Department of Education, Dell, Cisco, Mecer, Vodacom, SMART Technologies, et al, hosted the launch of Africa's first School Technology Innovation Centre (STIC) at the Central Johannesburg College in Troyeville.


    Students free at book fair
    All students currently registered at tertiary institutions in South Africa will be able to attend the 2007 Cape Town Book Fair at the Cape Town International Convention Centre, 16 – 19 June 2007, without paying. Students with a valid student card will have access to a full programme of events, including book signings, debates, lectures, demonstrations and discussions by leading authors, academics, illustrators and publishers. For more info, go to www.capetownbookfair.com.


    Exhibitions
    Trade show celebrates tourism's golden opportunities
    Indaba 2007, South African Tourism's principle marketing platform, kicked off this past weekend in a colourful ceremony which celebrated South Africa's tourism successes, and showcased the golden opportunities that the tourism industry brings to the country, its economy and its people.

    SA Business Matchmaking program incorporated into US conference - Outsmart Marketing
    After a very successful Nedbank Capital Business Matchmaking program at Mining Indaba 2007 (1200 meetings in three days), Outsmart Marketing was immediately re-sponsored by Nedbank Capital to run the program within Mining the Americas, taking place in Miami in October 2007.

    Give your home a fresh burst of inspiration - Homemakers Fair
    The Jacaranda 94.2 Homemakers Expo will celebrate its 10th anniversary when it opens its doors this week, 17 – 20 May 2007, at the Tshwane Exhibition Centre, Gauteng.


    BMD Mark IITM family series to be showcased at mediatech africa 2007 - mediatech africa
    The BMD Mark IITM family series will be showcased by Scotronics at mediatech africa 2007, South Africa's all-inclusive broadcast, media, entertainment and AV exhibition, which takes place at the Sandton Convention Centre, Johannesburg, 12 – 14 June 2007.

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    Magazines
    Facelift for pocket-sized publication
    The South African edition of Reader's Digest magazine has undergone a facelift and the June 2007 issue sports a new cover design as the first step in repositioning the magazine for the broader SA middle class. The new look, unique to the SA version, was created as a result of quantitative research conducted by Research Surveys in March 2007.


    Happy 10th birthday, Men's Health!
    In celebration of its 10th birthday, the May 2007 issue of Men's Health – a special collector's edition – features a 16-page snapshot of the decade-long journey. “In the making of the May issue,” comments editor Andy Ellis, “the best bit about looking back was realising how we have grown, and benefited, from the opportunities created by our new democracy.”


    New Cape bridal title from New Highway Publishing - New Highway Publishing
    New Highway Publishing is launching a new bridal title, Wedding Moments, due to hit the shelves in October 2007. The magazine will feature editorial content focused on planning a wedding in the Western Cape, allegedly South Africa's premier wedding destination, ensuring maximum value for reader and advertiser.

    Prime Circle and Bed on Bricks to rock FHM party - UCM
    South African rock bands Prime Circle and Bed on Bricks will be performing this weekend at SA's hottest party, where the winner of the FHM 100 Sexiest Women in the World 2007, brought to you by Axe, will be revealed.


    Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
     
    CNN MultiChoice African Journalist finalists
    Finalists in the 12th annual CNN MultiChoice African Journalist 2007 Competition were announced yesterday, Thursday, 17 May 2007, by Joel Kibazo, chair of the independent judging panel. There are nine South Africans among the 26 finalists from 12 countries.

    Ornico Online makes shopping for commercials easy - Ornico
    With Ornico Media Information's new radically updated website, www.ornico.co.za, contract and ad hoc requirements can now have 24-hour online access to commercials which appeared since January 2005. Clients can now compile their own shopping baskets and download these commercials as required.

    Media will not be restricted – Pahad
    Business Day reports that on Tuesday, 15 May 2007, Essop Pahad, Minister in the Presidency, said in Parliament that there will be no effort to curb media freedom and that the Government “had no intention of interfering with media freedom, and would obviously take seriously suggestions that proposed amendments to the Films and Publications Act would have this result”. For more, click here.


    Mobile    
     
    Zimbabwe to test 3G
    Trials of Zimbabwe's 3G network are due to commence next month says Econet Wireless.

    Mobile spam: businesses can be sued
    [Issa Sikiti da Silva] More and more consumers are becoming increasingly concerned about receiving mobile spam (unwanted commercial SMS) on their cellphones. But the truth is this form of ‘intruding on someone's personal space' and ‘infringing their right to privacy' can land businesses into hot waters in terms of industry's new regulations and legislation, set to be enacted soon.

    Who steers the good ship SAS Vodacom?
    [Harry Trisos] Sometimes I wonder who steers the Data Division on the good ship SAS Vodacom because it seems to me that it can be none other than a drunken sailor. Read on and weep…

    Starfish Mobile executes successful mobile marketing campaign for KFC - Starfish Mobile
    KFC contracted Starfish Mobile to facilitate the SMS element of its recent Sprinkle Pops and Avalanche promotion. Starfish Mobile provided KFC with a comprehensive solution including unique codes (for the relevant packaging), application development, prize sourcing, prize draws and prize dissemination.

    Clickatell chief returns to SA to grow local operations - Clickatell
    Global mobile messaging company Clickatell has appointed Deon van Heerden, its former UK country manager, as the company's new South African country manager and VP of sales for the Middle East and Africa.


    Newspapers    Sprint
     
    WAN congress to roundtable press freedom
    A diverse series of roundtable seminars to be held in Cape Town next month will feature Bill Keller, the executive editor of The New York Times, Olav Mugass, the CEO of Aftenposten in Norway and a host of other newspaper leaders who will be attending the World Newspaper Congress, World Editors Forum and Info Services Expo, to be held 3 – 6 June 2007.

    Cross-media solutions, tech know-how
    DARMSTADT, GERMANY: Ifra, in cooperation with the Russian Guild of Press Publishers (GIPP), is organising the first IfraForum that will be held in connection with the Publishing Expo, 18 – 20 June 2007, in the Moscow World Trade Center. The aim of the IfraForum is to provide a platform for mutual exchanges between newspaper and magazine publishers and suppliers to the industry.

    Newspaper circulation rises world-wide – WAN
    Global newspaper circulation rose nearly 2% in 2006 and the number of newspaper titles also increased significantly, according to provisional data revealed last week by the World Association of Newspapers (WAN). “The prognosis for newspapers is actually quite different to conventional wisdom,” said Gavin O'Reilly, president of WAN and COO of Independent News & Media.

    Ifra’s international know-how transfer
    DARMSTADT, GERMANY: “Discover Something New” was the motto under which two Ifra study tours visited media operations, as well as online and technology providers, in Asia and in the US recently. Both the tour participants and the visited operations benefited from this international exchange of information and experience during the Ifra Study Tours.

    2007 IPA Freedom Prize for Zimbabwean publisher Trevor Ncube - Mail & Guardian
    During the opening ceremony of the second Cape Town Book Fair on 15 June 2007, Zimbabwean publisher Trevor Ncube will be receiving the 2007 International Publishers' Association (IPA) Freedom Prize in recognition for exemplary courage in upholding freedom of expression and freedom to publish in his country and internationally.

    Beeld experiences huge growth during reader competition - Beeld
    During a six-week competition period to promote the first annual Beeld Huisskou exhibition, the daily Afrikaans newspaper publicised a R1.5 million house as the main prize. Sales increased by an average of 5000 copies each day during that time.


    Second blog for Sunday Times
    Sunday Times Magazine features writer Lesley Mofokeng has become the second blogger on The Times platform, following the “somewhat hurried launch of The Bullog”, blogs Ray Hartley, editor of The Time. “Our vision with the launch of The Times blogs is to increase participation and interactivity between our staffers and readers and create an active community within The Times,” Colin Daniels, new media strategy manager at The Times, told Bizcommunity.com.

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    Online Media
    Ten online copywriting tips
    [Gino Cosme] Writing good web content is one of the most important factors of any online communication activity. Online copywriting talent is a combination of good writing skills, awareness of ROI (return on investment) methodologies, and an understanding of basic web usability.

    Natural synergy develops between search and banner ads - Acceleration
    South African companies are starting to look at ways of combining once discrete online marketing tools into integrated strategies as their understanding of the online landscape grows. That's according to Diane Charton, general manager at Acceleration Media.

    Online fun and games – more global success for Trafficonomy - Trafficonomy
    Not a month goes by without Trafficonomy making new inroads in the international online gaming market. Hot on the heels of launching a games channel for the Globe and Mail, the largest newspaper in Canada, Trafficonomy has rolled out games platforms for two of the most popular portals servicing residents of the British Isles.

    SA's largest online network launches mobile web offering - 24.com
    24.com has launched a new mobile platform targeting the burgeoning number of locals accessing the Internet via web-enabled phones.

    Habari Media expands with new bureau in Senegal - Habari Media
    Habari Media, the online media sales company for MSN Africa, has recently opened yet another representative office in Africa, this time in Dakar, Senegal. Habari Media's drive into key African markets aims to capitalise on the one million regular MSN Hotmail and MSN Messenger users who reside outside of South Africa.


    Web portal for managing HIV/Aids
    Earlier this week, the SA Business Coalition on HIV/AIDS (SABCOHA) launched www.sabcoha.org in support of South Africa's new national HIV/AIDS strategy, efforts by the SA National AIDS Council and its own objectives. The site contains news and upcoming conferences; policy developments and research; member case studies and best practice; SABCOHA events, projects and programmes; and HIV/AIDS service providers.


    Out Of Home    
     
    Kagiso, MSG in joint outdoor deal
    JSE-listed media group Kagiso Media announced yesterday, Wednesday, 16 May 2007, that it has partnered with MSG Afrika Media to establish an outdoor company, Kagiso Outdoor. The new venture is 65% owned by Kagiso Media and 35% by MSG Afrika Media.

    New COO for Primedia Unlimited
    Grant Willemse has joined Primedia Unlimited in the position of COO, the company announced yesterday, Monday, 14 May 2007. Reporting to CEO, Ken Varejes, Willemse will be responsible for all operational elements of the business and will assist Varejes maintain the rapid growth of the media companies in Primedia Unlimited.


    In-house AV production produces world-class marketing solutions - ComutaNet
    Commuter media specialists ComutaNet's new in-house production suite, coupled with an in-touch creative team, allow advertisers to reach the right market with the right media at the right price.



    Production
    Moviworld commercials director wins Silver in New York - Moviworld
    A ghostly campaign that Russell Underhill directed for ad agency Net#work BBDO has brought home a Silver Pencil from the recent One Show Awards in New York.


    Mitchum ads have Parkinson directing a stubborn horse - Fresh Eye Film Productions
    Direct talking and no pushy selling, with lots of style and confidence. That was what Jonathan Parkinson, from Fresh Eye Film Productions, was looking for when casting for the three latest Mitchum commercials.



    Promotions    
     
    Hothouse to grow local corporate gift market
    A new initiative in the Cape Town CBD’s East City precinct will provide a link between South Africa’s formal and informal economies, giving corporate gift buyers access to local handmade products and providing the country’s many talented crafters with an entrée to this major niche market.


    Public Relations    
     
    Paradigm shift imminent for PR
    [Vivian Warby] WORLD PR FESTIVAL: The economic shape of the world as we know it will change dramatically in the next 20 years, both in scale and in character. Much of the new business behaviour that will come to be common practise in the next 50 years, said Michael Power, strategist at Investec, would be Asian in origin, and, as this story unfolds, it will involve the PR industry in enormous challenges.

    PR strategies for multiple countries, platforms
    [Vivian Warby] WORLD PR FESTIVAL: Imagine a society dedicated to the childhood game of Rock Paper Scissors receiving hours of airtime on television stations across the globe, including BBC and CNN. Coverage in hundreds of publications in different languages across the globe. And an Internet search on it that yields over 1000 posts.

    Technology creates participative communication
    [Vivian Warby] WORLD PR FESTIVAL: Communication contributes to sustainable development programmes because, quite simply, it makes it human. It takes away the abstract, technical, financially complex intricacies of science and technology, and finds a way to relate policy and theory in a way that has an impact on people's hopes, dreams and practical needs. So said Edith R Wilson, World Bank senior adviser, external affairs, a keynote speaker at the fourth annual World Public Relations Festival in Cape Town yesterday, Monday, 14 May 2007.

    Global award strikes twice for small business title
    Johannesburg-based agency words'worth recently won a 2007 Gold Quill Award of Merit, presented by the International Association of Business Communicators (IABC), for the publication Small Capital – a practical guide for business owners. Small Capital was one of just three South Africa entries honoured in this year's competition.

    Smollan Group acquires Durban company
    The Smollan Group recently acquired a controlling share in Compass Communications, a PR and marketing promotions company headquartered in Durban. Debbie Simms, the founder of Compass, will remain on as the business unit head and will continue to drive innovation in the business.

    Exploit your business networks to boost ROI on public relations - Predictive Communications
    Third-party public relations service providers deal with a variety of companies across industries and are ideally positioned to serve as a business networking conduit, yet most PR companies don't tap into this resource as a revenue-generating service for clients. Frank Heydenrych, MD of Predictive Communications, believes it is an invaluable resource that can and should be exploited.

    The first Write Co franchise goes to... - The Write Co
    Sarah Bullen, publisher of the kulula.comic, best-selling author of Hey Baby and longstanding Writers Write facilitator, has purchased the first Write Co franchise. Bullen will launch the franchise at the Cape Town Book Fair, 16 - 19 June 2007, at The Write Co's stand.


    The Media Savvy Suite – only 20% of your audience understands you - The Write Co
    The Write Co has launched its Media Savvy Suite to meet the need of the business community for communications training skills.

    New account win - Grapevine Communications
    Saint-Gobain Construction Products SA has appointed Grapevine Communications to handle its corporate communications, as well as the public relations for one of its major subsidiaries, BPB Gypsum.

    Canderel case study for PR-Net meeting
    Hein Kaiser's case study on the PRISM award-winning Marcus Brewster Publicity campaign for Canderel, which took top honours at the recent PRISA PRISM Awards, is the subject for the next PR-Net networking meeting at The Falstaff, Morningside, Johannesburg, on Wednesday, 30 May 2007, 5.30pm – 7pm.


    Radio    
     
    Acclaim for 702 staffers
    Bruce Whitfield, host of Talk Radio 702's business show, The World at Six, not only recently won the Sanlam Financial Journalist of the Year Award in the broadcast category, but scooped a Citadel Words on Money Award in the print category the day before for features that appeared in FINweek on bank charges, and a runner-up award in the electronic category (television) for interviews he hosted on Summit Television.

    New marketing manager for Metro FM
    Hot-on-the-heels of its reinvigorated on-air talent and programming line-up comes the appointment of Olwethu Hoyana as the new marketing manager for the Metro FM team. Hoyana comes to the station from the National Lottery, where he was brand manager for SportStake.

    AirMedia takes Harmony FM's second birthday on the road - AirMedia
    AirMedia, pioneers of in-store and corporate radio and television in southern Africa, are currently staging an extensive outside broadcast roadshow to celebrate two years of broadcasting of Harmony Gold's satellite radio station, Harmony FM.



    Research    
     
    Research probes racism in advertising
    [Chris Moerdyk] There is a new, professionally designed and apparently widely distributed bumper sticker doing the rounds in Johannesburg right now. Found mostly on taxis, it reads: “ALL WHITES ARE RACISTS”. The import of the statement, says Tim Bester of research group TGI, “is the fact that somebody had bothered to print stickers and distribute them.”

    Marketing study challenges SA stereotypes
    South Africans are a complex bunch who refuse to lie down and be neatly boxed into stereotypical consumer groupings. Instead a fresh lens needs to be used to understand our vibrant, multifaceted and fluid social and cultural milieu. This is according to a new study, launched in Cape Town earlier this week, which aims to shine a fresh light on SA society.

    Media research in need of overhaul?
    [Chris Moerdyk] With the 2007 SAMRA conference kicking off in Stellenbosch next week, it occurred to me that there are some areas of research that are still languishing in the dark ages and refusing to accept that the consumer has grown up.

    Provincial and local government performance - Markinor
    Of the three levels of government, South Africans consistently rate the performance of local authorities the lowest – and their ratings of the nine provincial governments differ vastly. The results of this public opinion poll amplify the recently expressed views of a number of prominent politicians, that the number of provinces should be reduced to make service provision easier.

    Research International partners with Rally to Read - Research International
    In May 2007, Research International will again join Rally to Read in its campaign to secure literate futures for the children of rural South Africa.

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    Retail
    New Exclusive Books branch opens at Greenstone Mall, Gauteng - Exclusive Books
    Exclusive Books recently opened its latest store in Gauteng at the new Greenstone Shopping Mall in Edenvale, taking another step further toward serving its customers where they are. Exclusive Books now has over 40 stores nationwide and in Botswana.

    Clover Mama Afrikas - MBAs in the making - Clover
    What started out as a humble project three years ago has developed into Clover's flagship corporate social investment programme. Nineteen of the 21 Clover Mama Afrikas recently successfully completed a course in basic finance and business skills and now know all the ins and outs of running a successful business.


    Gold for SA at international wine awards
    At the recent 2007 Swiss International Airlines Wine Awards, which judges wines on international standards in order to expose South African wines and winemakers to major local and international retail chains, Backsberg won Gold for its Babylons Toren Viognier 2005 and Silver for its John Martin Sauvignon Blanc 2007, and Kango Winery's Cabernet Sauvignon Merlot Shiraz 2006 blend won both Gold and was selected as the best-value red under R60. The Kango Winery Rijckshof Red Muscadel also received Silver, as well as Bronze for its white in the same range.


    Sponsorship    
     
    Helping SA's cyclists out
    “We are more than just helping out” is the claim of one of the Outsurance advertisements. These words will have a new meaning for cyclists who participate in the Outsurance Tshwane Mayoral Ride in Pretoria on 29 July 2007, thanks to the recent announcement that Outsurance will be sponsoring the event, to known as “OUTride” for short.

    TV competition for crazy wannabe actors - Variety Club South Africa
    Variety is staging a national Hug-A-Thon video competition, in association with e.tv and Nando's, which will be run on the popular international YouTube website.


    Burying SA in three million books
    This year, Rotary SA has combined forces with PostNet SA and Kevin Fine of 5FM to deliver over three million books to schools, libraries, individuals and day-care centres. Rotary Districts in the US initiated the “Books of the World” project some years ago, and to date have recycled and distributed more than five million books.

    Celebrities on auction
    South African and international celebrities, movie stars, business leaders, and sports stars have signed up for the MasterCard Priceless Moments eBay charity auction in association with Jacaranda 94.2, which opened for worldwide bidding on Monday, 14 May 2007, at www.ebay.com/pricelessmoments. For just 10 days, the charity auction will give people worldwide the opportunity to fulfil their dreams by bidding online for over 50 ‘money-can’t–usually-buy’ priceless moments, in order to raise funds for seven African children’s charities. The auction concludes on 24 May.


    TV    
     
    The making of a major theatrical
    SABC, one of the sponsors of the musical The Lion King which opens late this month in South Africa at the new Montecasino Teatro, will broadcast a six part documentary on the making of The Lion King on SABC 2 at 9pm, 27 May – 1 July 2007. “The SABC is proud to be associated with a production of this nature as it assists us in promoting our vision of broadcasting for total citizen empowerment. The mere fact that their cast is South African goes a long way in transferring skills to the country and hence empowers our citizens,” says Kaizer Kganyago, head: SABC group communications.

    Reality of soccer at school
    e.tv launches the third season of Coca Cola Football Stars on 27 May 2007 at 6.05pm. This local reality show will focus on soccer in South Africa at a school level, concentrating on the selection of 50 school children who will be short-listed for the Coca Cola Football Stars workshops, their lives and the hardships they face. The three selectors are former Kaizer Chiefs midfield great Doctor Khumalo, under-23 national coach Steve Khompela, and former national coach Clive Barker.


    Galleries
    Decorex Cape 2007 launch party


    More  
     

    Forums
    Otaining tenders...
    How would one go about obtaining tenders? What is your view?
    Is it Write?
    Are South Africans just not willing to pay for intellectual property? What is your view?
    Is PRISA run by aliens?
    I have a theory about PRISA. First of all, when you call their switchboard, NOBODY ever answers...spooky. Second of all, the principals that run this business are people I have never heard of in the PR industry. I only see them at PRISA events but they do not seem to exist outside the realm of these "PRISA" events. Again, it makes me wonder, do they get beamed up and down by some mysterious spaceship? What is your view?
    Legal marketing course
    Who provides a short course on marketing of legal firms? I presently consult for a group of attorneys, but need to understand the correct procedures of marketing this firm to the public. What is your view?
    More...  Submit a Forum
     

    Accounts
  • Grey Worldwide SA has been appointed as the through-the-line agency for Spitz, luxury footwear.
  • Tracy O'Brien Publicity appointed to manage the publicity for Dr John Demartini - more info
  • Outsmart Marketing appointed to run business matchmaking in Miami - more info
  • Magna Carta PR announces three new client wins for its Cape Town office - more info
  • Meier and McEwen appointed for Sinutab Comfort Care launch - more info
  • More...  Submit a New account
     

    People
  • Assistant publisher appointed for Best Life - more info
  • Gallagher's newly appointed GM - operations a Victor - more info
  • New appointments at Espial Branding and Design - more info
  • Lauren Williams has been appointed as the new writer at Kezi Communications.
  • Refilwe Tsima Tsima joins OIL - more info
  • Lindelwa Isabelle appointed general manager of sales and marketing for Sandton Convention Centre - more info
  • Talk2Us appoints talented young PR consultant - more info
  • Gilda van Schalkwyk has been appointed as entertainment editor for Drum magazine.
  • Promise appoints Lauren Schroeder as art director/designer - more info
  • Clickatell appoints Deon van Heerden new SA country manager - more info
  • Myles Oosthuizen joins Salient Advertising Cape Town - more info
  • More...  Submit a Person
     

    Events to diarise
    iWeb - get online fast! Friends of Design - Academy of Digital Arts - Cape Town, 21 May
    This course teaches you how to create your very own editable, fully functional website in four easy lessons using Adobe Photoshop® and Apple Life‘s iWeb® - Apple‘s web solution for creatives without the awful code.
     
    Maya City Varsity Newtown - Johannesburg, 21 May
    Set over three weeks, students will cover most aspects of the Maya Unlimited software at a basic level, with a focus on theory as well as technique in the latest version 7.0.
     
    Adobe Illustrator CS2 Vega The Brand Communications School - Cape Town, 22 May
    This eight-week course offers an introduction to Illustrator, helps improve speed and effectiveness within the Creative Suite and helps you change the Illustrator environment to suit you etc.
     
    Selling seminar to maximise online profits bidorbuy.co.za - Sandton, 24 May
    The one-day seminar includes discussion on the benefits of selling online and why you should be selling on bidorbuy, what products are in hot demand and what you should be selling etc.
     
    Tuks FM has jungle fever - Pretoria, 25 May
    Keeping up with a reputation for hosting some of the best events in the capital city, Tuks FM will be celebrating 26 years of on-air broadcasting with the theme being jungle fever.
     
    How to cold call and build new business Dale Carnegie Training - Parktown, 28 May
    This new, one-day seminar from Dale Carnegie Training® will show you how to make strong calls that create appointments and lead to new business, improving your hit ratio so that you no longer suffer the dejection caused by a steady stream of no's.
     
    How to create and maintain your own website Eridge Marketing - Randburg, 28 May
    In this five-evening course you will not only learn how to create your own website, but also know how to do your own maintenance.
     
    InDesign CS2 beginners course Access International - Cape Town, 28 May
    This four-day design course covering both print and digital is aimed at complete beginners to InDesign and is conducted at a slow and comfortable pace.
     
    PR-Net Peer network meeting - Johannesburg, 30 May
    Attend the next PR-Net Peer network meeting where Hein Kaiser's case study on the Marcus Brewster Publicity campaign for Candarel will be up for discussion.
     
    How to create and maintain your own website Eridge Marketing - Randburg, 2 June
    In this weekend crash-course you will not only learn how to create your own website, but also learn how to do your own maintenance.
     

    Upcoming events
  • JavaScript Working Webs Consulting - Kensington, 21 May
  • Advanced public relations IIR Training - Johannesburg, 21 May
  • Multichoice film skills incubator Big Fish School of Digital Filmmaking - Johannesburg, 21 May
  • Advanced negotiation skills Maurice Kerrigan (Pty) Ltd - Johannesburg, 21 May
  • AdFocus Awards 2007 - Sandton, 21 May
  • Call centre and computer skills DanTal Training - Cape Town, 21 May
  • Selling quality at your higher price Richard Mulvey's Perception Business Skills - Durban, 21 May
  • Magazine journalism course SA Writers College - Countrywide, 21 May
  • Adobe Illustrator Concept Interactive - Cape Town, 21 May
  • Adobe Dreamweaver Concept Interactive - Cape Town, 21 May
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Online Media Sales - Cape Town
    Prepare online marketing proposals for clients who want to take marketing campaigns on the Internet. read more

    Account Executive - Houghton
    A leading communications agency, seeks a motivated team player with strong communication, organisational and administrative skills, the ability to take initiative, good media relations, passion, and inner drive. read more

    Meticulous Administrator - Johannesburg
    Succeed magazine, is looking for someone to maintain our website content and do a range of additional administrative duties. These include telesales, exhibitions, typing and phoning to verify contact details. read more

    Mid/Senior Graphic Designer - Midrand
    We are looking for mid/senior graphic designer with a great sense of style who thrives in deadline driven environment. Duties will include working on design-to-print projects. read more

    PR Account Manager - Jhb - Northern Suburbs
    Enjoy your PR career in this dynamic, fast-paced and passionate about PR consultancy. Be responsible for the account management of a financial portfolio of clients. read more

    Sales Manager – Print Media - Pretoria
    A motorised lifestyle publication is looking for a sales manager to manage and mentor their sales team. This candidate should have previous sales management experience in the print industry. read more

    General Manager - North - Gauteng
    Must understand e-marketing, branding strategy, new business development at senior levels, key account management, organisational agility - strategic insight. An exceptional opportunity with profit-share options. read more

    Financial Manager - Cape Town
    ESP Afrika/Cape Town Jazz Festival, a subsidiary of Sekunjalo Media Holdings requires the services of a financial manager with ten years solid accounting experience holding a degree or diploma. read more

    Academic Head - Stellenbosch
    The academy would like to appoint an individual with a strong academic leadership background. The candidate will have a minimum of a master’s degree with considerable creative education experience. read more

    Senior Sales Executive - Sandton
    A publishing house is looking for a senior sales executive with at least three years print sales experience, who is comfortable in both the corporate and IT space. read more

    Sales Director - Sandton
    A senior position exists for an enthusiastic, very driven individual with good management experience in a large global organisation. A background in media sales and sponsorship would be ideal. read more

    Graphic and Web Designer - Johannesburg
    We're looking for a junior graphic/web designer to join us. Must be confident in conceptualisation, passionate about design and skilled in the following: illustration, freehand/Indesign, Photoshop, Flash, Dreamweaver. read more

    Customer and Billing Support Consultant - Rivonia
    Bidorbuy.co.za is looking for an articulate individual with enthusiasm and a passion for numbers and client services to fulfill this role within our fast-paced dynamic environment. read more

    International Sales - French Speaking - Johannesburg
    So sales is your game which means you are a natural born professional and strategic sales person? Do you have get-up-and-go instinct? Do you speak French? read more

    Account Manager - Cape Town
    Looking for someone who is highly energetic, has strong through-the-line capability and great interpersonal skills. I'm looking for a self-starter who is passionate about the industry. read more

    Account Director - Cape Town
    It is essential that this person has experience in a traditional advertising arena of a minimum of 5-6 years in client service. read more

    Senior Advertising Sales Executive - Sandton
    Let's face it - if you have to give that presentation to client once more you will smash that laptop and leave - please give that presentation - your new laptop awaits. read more

    Journalist/Writer - Johannesburg
    Journalist/writer required for trade and technical monthly. Must have excellent research ability, strong writing skills, own car and lots of field work essential. read more

    Subscriptions/Telesales - Johannesburg
    Trade and technical publishing company requires young and energetic person to sell subscriptions on our publications. Must have telephone skills and experience. read more

    Layout Artist/Designer - Parkhurst
    Small dynamic fast moving design agency in Parkhurst looking for experienced layout artist/designer. Mac skills (Quark, FreeHand, Photoshop) and a personality essential, as well as relevant experience. read more

    Senior Marketing and Distribution Manager - Cape Town
    Working for a company where marketing is a swear word? Often getting trampled by the sales team and the editorial team who ignore you at functions? We'll love you. read more

    Student Liaison/Office Administrator - Cape Town
    A position managing all aspects of student liaison, ensuring the smooth running of a busy school office and taking care of all associated admin. Experience and good computer skills essential. read more

    Public Relations and Journalism - Johannesburg
    The Good News Reporter needs an experienced senior writer and public relations specialist working closely with the corporate social responsibility industry. read more

    Regional Sales Manager - Sandton
    Proud of what you have achieved in the past ten years? Really want to kick some butt? Fed up with breaking doors down, let us open them for you! read more

    Sales Representatives - Sandton
    Integrated security provider seeks sales representatives to generate sales of guarding and electronic security business, must be presentable and able to conclude sales. read more

    Frontdesk Receptionist - Johannesburg
    We are looking for a professional, responsible and reliable english speaking individual with an excellent telephone manner, pleasant nature to work as a frontline receptionist for a technology solutions company. read more

    Interactive Designer - Orchards
    Fast-paced progressive ad agency that likes to push boundaries requires like-minded interactive designer to join the team. read more

    Senior Designer - Advertising Agency - Jhb - Northern Suburbs
    If you have a creative, proud-to-own portfolio, strong advertising agency designer experience, retail advertising experience and are wanting a successful career in a leading agency this is yours. read more

    Team - ABTL/Retail - Durban
    Top agency in Durban is looking for a highly conceptual retail team with a difference. Open and enthusiastic clients need lateral thinkers. ABTL experience and porty will secure. read more

    Sales Executive - Design and Display - Johannesburg
    Young design, display and print company seeks an upbeat, motivated sales person for new business sales. Basic, commission, car and cell allowance. read more

    PR and Marketing Manager - Cape Town
    PR and marketing manager for the Cape Philharmonic Orchestra, South Africa's most versatile multi-functional symphony orchestra. read more

    Research Operations Manager - Cape Town
    Citizen Surveys, an established research company, seeks a research manager to take charge of all research operations within Citizen Surveys. This research manager will be responsible for designing research solutions etc. read more

     

    Noticeboards
    Donation of wool required
    [Sponsorship] The Heart and Stroke Foundation SA (HSFSA) is appealing for donations of wool to be used to make beanies for children on its children's programme.
    More...  Submit a Noticeboard
     

    Quotes
    "We can never be sure that the opinion we are endeavoring to stifle is a false opinion; and if we were sure, stifling it would be an evil still." - John Stuart Mill
    "Don't tell me the moon is shining; show me the glint of light on broken glass." - Anton Chekhov
    "When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence." - Ansel Adams
    "It is an interesting question how far men would retain their relative rank if they were divested of their clothes." - Henry David Thoreau
    "We should have a great fewer disputes in the world if words were taken for what they are, the signs of our ideas only, and not for things themselves." - John Locke
    More...  Submit a Quote
     

    Print any item.   Mondi Rotatrim - The Better Performance Paper - www.rotatrim.co.za.
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    Comment - Comment on any item in this newsletter.




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