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Retail Marketing
Understanding mass personalisation and why your brand needs it
Gareth Pearson 8 Dec 2016











![[2011 trends] Measuring marketing success in a mass-customised fragmented world](https://biz-file.com/c/1101/64635-120x120.jpg?2)
![[Flux Trends] Adapt to the consumer-driven world or die](https://biz-file.com/c/1002/45166-120x120.jpg)

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×Gareth Pearson 8 Dec 2016