Rachel Thompson | Bizcommunity

Rachel Thompson | Bizcommunity

News

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters

Research

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters

Issued by NielsenIQ 21 May 2020

Health innovation is an opportunity for South African brands across multiple industries

Research

Health innovation is an opportunity for South African brands across multiple industries

Rachel Thompson, Issued by NielsenIQ 25 Sep 2019

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Digital

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Rachel Thompson, Issued by NielsenIQ 2 Jul 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

Digital

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

Rachel Thompson, Issued by NielsenIQ 30 Apr 2019

A complex, multi-layered video ecosystem is taking shape in SA as consumers flock online

Online Media

A complex, multi-layered video ecosystem is taking shape in SA as consumers flock online

Issued by NielsenIQ 17 Apr 2019

Screengrab from .

Research

Gillette's 'We Believe' campaign - is it the best a brand can do?

Rachel Thompson 1 Feb 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

Branding

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

Rachel Thompson, Issued by NielsenIQ 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

Trends

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?

Rachel Thompson 23 Jan 2019

#BestofBiz 2018: Retail

Retail

#BestofBiz 2018: Retail

18 Dec 2018

South Africa's new generation of dads are cool, committed and in charge

Research

South Africa's new generation of dads are cool, committed and in charge

Rachel Thompson, Issued by NielsenIQ 16 Nov 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Research

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety

Rachel Thompson, Issued by NielsenIQ 8 Aug 2018

Rachel Thompson

Research

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans

Rachel Thompson, Issued by NielsenIQ 19 Apr 2018

Five consumer spending trends to watch out for in 2018

Research

Five consumer spending trends to watch out for in 2018

Rachel Thompson, Issued by NielsenIQ 7 Feb 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Trends

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences

Rachel Thompson 10 Jan 2018

Capturing the Generation Z opportunity

Youth Marketing

Capturing the Generation Z opportunity

Rachel Thompson, Issued by NielsenIQ 11 Oct 2017

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritage

Research

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritage

Issued by NielsenIQ 30 Aug 2017

Hidden market forces cause new products to flop

Research

Hidden market forces cause new products to flop

Issued by NielsenIQ 7 Jul 2015

Education

Online webinars look at brand experience in African context

12 May 2015

Free webinars on relational intelligence vital to attract and retain clients

Education

Free webinars on relational intelligence vital to attract and retain clients

24 Mar 2015

The health benefits of playing outdoors with friends

Paediatrics

The health benefits of playing outdoors with friends

13 May 2014

Why 50 is the new 30

Research

Why 50 is the new 30

Rachel Thompson 26 Feb 2014

Media

Starcom hooks Rachel Thompson

13 May 2008

Media

Universal McCann

29 Apr 2002