Essi Koster | Bizcommunity

Essi Koster | Bizcommunity

News

Essi Koster, paid media specialist at Special Effects Media, says organic content and paid ads might live on the same platform, but they do different jobs (Image supplied)

Advertising

Organic content vs paid ads: How and why it’s important to know the difference

Essi Koster 24 minutes

Special Effects Media's Essi Koster examines how performance marketing can contribute to Black Friday success (Image supplied)

Marketing

Performance marketing: The key to #BlackFriday success

Essi Koster 10 Nov 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025