Aditya Kishore | Bizcommunity

Aditya Kishore | Bizcommunity

News

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Advertising

Warc report: How earned media is cutting through digital noise

26 Sep 2024

Source: © 123rf Warc research found that while 71% of marketers agreed that their business was ambitious about delivering creative excellence, only 37% of respondents felt their business had the right capabilities to deliver ground-breaking ideas

Marketing

Warc: Gap between ambition and ability a hurdle to creative effectiveness

11 Sep 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Research

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Source: © 123rf Warc's Marketer’s Toolkit 2024]] has identified five key trends that will shape global marketing strategies in 2024, one of which is generative AI

Marketing

5 Trends to shape global marketing strategies from Warc

8 Nov 2023

Research

Warc, Lions and ANA release white paper on culture

21 Jun 2023

Source © Patrick Tomasso Kirsty Bisset gives her five key takeaways from the Digital Marketing World Forum 2022

Trends

5 key takeaways from the Digital Marketing World Forum 2022

Kirsty Bisset 6 Dec 2022

Marketing

Warc releases Marketer's Toolkit 2023: Global Trends Report

10 Nov 2022

Research

Warc releases The Marketer's Toolkit 2022: Global Trends Report

12 Nov 2021