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Mattel reveals carbon-neutral Tesla made from recycled materials
Mattel reveals carbon-neutral Tesla made from recycled materialsArticle

The Tesla Roadster die-cast vehicle is made from 99% recycled materials to serves as a brand blueprint for the future...

20 Apr 2021

Lego Botanical Collection designed to aid creativity and stress relief in adults
Lego Botanical Collection designed to aid creativity and stress relief in adultsArticle

The Lego Group has released its decorative Botanical Collection, comprising Flower Bouquet and Bonsai Tree sets for green-fingered or plant-loving adults looking for simple, mindful activities...

12 Jan 2021

Not child's play: The serious innovation behind toy making
Not child's play: The serious innovation behind toy makingArticle

Parents of young children will remember the Hatchimal frenzy of 2016, when a cute chick that hatches by itself took the toy market by storm during the holiday season...

Louis-Etienne Dubois, David Gauntlett and Lorena Escandon 19 Dec 2019

Mattel reveals line of gender-neutral dolls
Mattel reveals line of gender-neutral dollsArticle

Barbie-maker Mattel has launched a new customisable, gender-inclusive doll range called Creatable World. The kit invites kids to create their own characters, with extensive wardrobe options...

26 Sep 2019

Lego's most sustainable playset to launch in SA this August
Lego's most sustainable playset to launch in SA this AugustArticle

Lego's Ideas Treehouse, which contains the highest number of sustainable bricks ever included in a Lego set, will soon be available on South African shelves...

24 Jul 2019

The real story of the Barbie doll: strong female leadership behind the scenes
The real story of the Barbie doll: strong female leadership behind the scenesArticle

In marking the 60th anniversary of one of the world's best-known toys, the Barbie doll, scholars and journalists have a wealth of angles to explore. One story that's much less known is that of Ruth Handler, the creator of Barbie...

Bertrand Venard 12 Jul 2019

Meshack Mulaudzi is giving African children positive representation through toys
Meshack Mulaudzi is giving African children positive representation through toysArticle

By simply trying to create a doll that his daughter could identify with, Meshack Mulaudzi embarked on a doll-making journey that spreads positivity to African children...

3 May 2019

Barbie at 60: instrument of female oppression or positive influence?
Barbie at 60: instrument of female oppression or positive influence?Article

Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide...

Gemma Witcomb 11 Mar 2019

Polly Pocket returns to South African shelves
Polly Pocket returns to South African shelvesArticle

Multinational toymaker Mattel is relaunching the 90's toy phenomenon Polly Pocket in South Africa, available locally from this month...

19 Feb 2019

Toys 'R' Us reincarnated as Tru Kids
Toys 'R' Us reincarnated as Tru KidsArticle

Less than a year after Toys 'R' Us liquidated its assets and shut the doors to hundreds of toy stores and Babies 'R' Us stores in the U.S., the company has reemerged under a new brand...

13 Feb 2019

New doll Hunadi speaks English, Sesotho, isiXhosa and isiZulu
New doll Hunadi speaks English, Sesotho, isiXhosa and isiZuluArticle

South African company Afro Girl has just released the multilingual Hunadi doll, which speaks speaks in 4 of South Africa's 11 official languages...

29 Nov 2018

Premium toy experience comes to SA with first Lego Certified Store
Premium toy experience comes to SA with first Lego Certified StoreArticle

The Great Yellow Brick Co is opening South Africa's first Lego Certified Store in Sandton City on 28 July 2018, following a multi-million-rand investment and exclusive deal with The Lego Group.

26 Jun 2018

Half a century of Hot Wheels
Half a century of Hot WheelsArticle

Hot Wheels is the number one selling toy and vehicle property in the world, and this year it celebrates its 50th anniversary...

18 May 2018

Lego posts first drop in revenue since 2004
Lego posts first drop in revenue since 2004Article

Danish toy maker Lego, known for its iconic coloured plastic bricks, saw profits shrink last year as the company struggled on its main markets, posting its first drop in revenue since 2004...

7 Mar 2018

Lego to launch its first sustainable, plant-based plastic bricks this year
Lego to launch its first sustainable, plant-based plastic bricks this yearArticle

After ramping up its efforts to shift towards more sustainable materials in 2015, perennial purveyor of plastic blocks Lego is making good on that promise and is set to launch a new form of eco-friendly playthings...

Nick Lavars 5 Mar 2018

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