Results for sport sponsorship

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The future of women's sport sponsorship
The future of women's sport sponsorshipArticle

"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts.

Issued by Mscsports 3 May 2021

#Newsmaker: Meagan Fester, Champ's new MD
#Newsmaker: Meagan Fester, Champ's new MDArticle

Meagan Fester, a well-established sponsorship specialist with experience working across blue-chip brands both locally and internationally, is the Duke Group's newly appointed MD of its new sponsorship marketing agency, Champ...

Jessica Tennant 23 Mar 2021

Image by Miguel Á. Padriñán via .
The short to medium-term impact of the Covid-19 outbreak on the SA media environmentArticle

Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...

Chris Botha 18 Mar 2020

Image source: Mitch Rosen via .
The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorshipArticle

Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship...

Judith Mugeni 13 Mar 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing
#WhatWomenWant in 2020: Welcome to the new era of progressive marketingArticle

This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...

Leigh Andrews, Issued by Kantar 12 Mar 2020

Sports sponsorship market to record strongest growth [report]
Sports sponsorship market to record strongest growth [report]Article

Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...

28 Jan 2020

When great brands become family
When great brands become familyArticle

Vodacom Bulls player Marnitz Boshoff and his family joined several of his teammates at a memorable Vodacom Red Family Day on Saturday, 29 September...

Issued by Openfield 5 Oct 2018

Mike Sharman, Bryan Habana and Ben Karpinski.
Meet new creative digital sports marketing agency: RetroactiveArticle

Today marks the launch of Retroactive, a new creative digital sports marketing agency, co-founded by former Springbok Bryan Habana and Mike Sharman, co-founder of Retroviral Digital Communications...

3 Oct 2018

Sasol appoints Levergy
Sasol appoints LevergyArticle

Sasol, South Africa's largest integrated chemicals and energy company, has appointed Levergy as their new retained sponsorship agency...

Issued by Levergy 23 Mar 2018

Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South Africa
Kagiso Rabada and Shaun Pollock named Nissan brand ambassadors in South AfricaArticle

Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...

Issued by Openfield 5 Jun 2017

Comparing digital and print mass market readers
Comparing digital and print mass market readersArticle

The digital reach of the Daily Sun and Soccer Laduma combined is over two million. The print reach of Daily Sun, Soccer Laduma, Son and Ilanga is over nine million.

12 Jul 2016

Openfield receives high praise in the BMi Top Sponsorship Decision-Makers' Survey 2015
Openfield receives high praise in the BMi Top Sponsorship Decision-Makers' Survey 2015Article

Over 200 of South Africa's major sport sponsoring companies and individuals participated in an in-depth survey, a large section of which addressed the value placed on some leading sport sponsorship agencies...

Issued by Openfield 16 Feb 2016

Sport sponsorship - rich with innovation, creativity and best practice
Sport sponsorship - rich with innovation, creativity and best practiceArticle

With the Discovery Sport Industry Awards being awarded on 11 February 2016, the element of sports sponsorship is under the limelight...

5 Feb 2016

Openfield takes home silverware at Sport Industry Awards
Openfield takes home silverware at Sport Industry AwardsArticle

In a star-spangled Discovery Sport Industry Awards evening in Sandton, Openfield claimed the award for the Best Use of Digital Communication in Sport - Vodacom Rugby Stats App...

Issued by Openfield 18 Feb 2015

Where will out of home advertising lead us?
Where will out of home advertising lead us?Article

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

Ingrid von Stein 14 Oct 2014

Misbehaving brand ambassadors can hurt your brand
Misbehaving brand ambassadors can hurt your brandArticle

The sports celebrity a company sponsors becomes 'the face' of that company, which is fine - until that celebrity gets into the news for all the wrong reasons.

Kaajal Nagindas 1 Aug 2014

Administrators must turn sport into business
Administrators must turn sport into businessArticle

While sport sponsorship and promotion have become a global US$40 billion business, many sports administrators in South Africa - and the rest of Africa - still see their primary role as the management of their sporting code and ethos.

2 Dec 2013

Zapiro cartoon - it's just not cricket
Zapiro cartoon - it's just not cricketArticle

NEWSWATCH: FXI is concerned at the outrage over a recent Zapiro cartoon depicting the Hindu god of success, Lord Ganesh, reports news24, while the Sunday Times has defended the cartoon, reports Mail & Guardian.

Rod Baker 30 Oct 2013

Prohibition on alcohol advertising - report released
Prohibition on alcohol advertising - report releasedArticle

Econometrix has released a comprehensive study into the economic impact of an advertising ban on alcoholic beverages. It is estimated that the GDP could be reduced by 0.28%, or R7.4 billion (in 2011 prices). South Africa could also lose significant international sports events.

12 Jun 2013

SA Masters Hockey Tournament to be held in Pietermaritzburg
SA Masters Hockey Tournament to be held in PietermaritzburgArticle

The SA Masters Hockey Tournament will be hosted across several venues in Pietermaritzburg from 1 to 4 May 2013, and will provide the opportunity for 67 of South Africa's best hockey teams to showcase their skill and compete for the title of SA Masters.

25 Apr 2013

Bestmed sponsors sport for a healthy lifestyleArticle

According to the Council for Medical Schemes' 2011/12 annual report, a substantial amount of money was paid out in health care benefits in the 2011 financial year as compared to the previous year.

15 Apr 2013

Dr Carla Enslin
The evolution of brand building in SAArticle

The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.

Carla Enslin 13 Feb 2013

It is 'crucial' that leading SA sport associations work togetherArticle

According to iAfrica.com, the chief executives of Cricket South Africa (CSA), the South African Rugby Union (Saru) and the South African Football Association (Safa) believe there is a need for the country's three biggest sporting codes to learn from each other.

26 Oct 2012

Sponsorships in South AfricaArticle

The global economic crisis has undoubtedly impacted severely on sport sponsorships in South Africa and has resulted in major industry role players reducing their investments in recent years. The economic downturn was a rude awakening for the sponsorship market after an extremely successful and profitable World Cup period for South Africa.

Neil Jankelowitz, Issued by Mscsports 3 Sep 2012

Sport Industry Summit to focus on R7bn sponsorship marketArticle

The inaugural Sport Industry Summit set for 25 October, will explore the continued growth of South Africa's sponsorship market, now worth almost R7bn.

21 Aug 2012

Creating happiness part of the job at thirtyfour
Creating happiness part of the job at thirtyfourArticle

Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. "I've never seen any of their work." And I would go, "But you have..."

Herman Manson: @marklives 20 Mar 2012

DStv Media Sales to sell SuperSport Sponsorships
DStv Media Sales to sell SuperSport SponsorshipsArticle

DStv Media Sales has announced the addition of the SuperSport Sponsorship division to its family. In the past, SuperSport Sponsorship sales were managed out of SuperSport, but this will change on 1 April 2012.

6 Feb 2012

Sport sponsorship gets its own indabaArticle

In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government's plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met.

17 Jan 2012

Issa Sikiti da Silva
Sports sponsorship: is it worth it? is it overpriced?Article

Sports sponsorship, worth US$46 billion (global) and R7 billion industry (South Africa) in 2010, respectively, is a lucrative but complex market. But as sponsors come and go, many are wondering if the market is overpriced, really worth it and what the best recipe is. The Journal marketing breakfast debate attempted to clarify this enigma late last weej in Sandton, Johannesburg.

Issa Sikiti da Silva: @sikitimedia 25 Aug 2011

Win a F1 sponsorship for your business
Win a F1 sponsorship for your businessArticle

MELBOURNE, AUSTRALIA: As a global sponsor of the McLaren Mercedes F1 Team, Vodafone enjoys exposure to millions of passionate racing fans worldwide. However, as the Australian F1 prepared to take place in Melbourne in 2010, Vodafone wanted to localise the event to connect with Australians.

4 Jul 2011

Alcohol industry sponsorship associated with more hazardous drinking in sportspeopleArticle

While policy makers in Australia, the United Kingdom, and New Zealand debate whether alcohol advertising and sponsorship should be banned from sport, new research provides evidence that alcohol industry sponsorship is associated with more hazardous drinking in sportspeople compared to non-alcohol sponsorship.

3 Feb 2011

Cyclists go Whoosh
Cyclists go WhooshArticle

The inaugural Tour of South Africa, an international professional cycle race taking place 19-26 February 2011, has announced that Cell C will be its title sponsor. Known as the Cell C Tour of South Africa 2011, it is a International Cycling Union (UCI) sanctioned 2.2 category, eight-day, seven-stage road race that starts in Pretoria and ends in Paarl, a 1200 km race.

25 Jan 2011

Epic Foods goes to Mortimer HarveyArticle

Epic Foods, a privately held South African-owned company that manufactures cooking oil, margarine, baking and pastry fats and other food products, has appointed Mortimer Harvey as its advertising and communications agency. The company's product range includes well known household brands Blossom Canola and Blossom Margarine.

Issued by Mortimer Harvey 11 Feb 2010

The art of the brand [part 2]
The art of the brand [part 2]Article

Sponsorship, as we all know, is about marketing which is about business. And business is about numbers and delivering the best return on your shareholder's investment. In this second of my two-part series, I take a look at how a tiny slice of your sports budget can make a massive impact in the arts world.

Tony Lankester 1 Sep 2009

The art of the brand
The art of the brandArticle

As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the pinch. So why is sponsoring the arts right now the smartest thing a brand can do?

Tony Lankester 31 Aug 2009

Tiaan Strauss joins Megapro
Tiaan Strauss joins MegaproArticle

The former Western Province captain and Springbok rugby player Tiaan Strauss has joined the sports marketing agency Megapro, the agency announced earlier this week.

29 May 2009

Another boring weekend of Super 14 Rugby ads
Another boring weekend of Super 14 Rugby adsArticle

The new rugby rules have turned the sport into a kicking game and as a result of this, viewers will eventually turn off their television sets. We also all know that when the viewers leave, the sponsors and advertisers will also leave - which is sad.

Erik du Plessis 18 May 2009

Vodafone to be Title Sponsor of A1GP Algarve, Portugal
Vodafone to be Title Sponsor of A1GP Algarve, PortugalArticle

A1GP World Cup of Motorsport today announced that Vodafone is to be the Title Sponsor for A1GP Algarve, Portugal. The event, which is the sixth round of the season, is taking place in Portugal from 10-12 April 2009. In accordance with this agreement, the official name for the Portuguese Round of A1GP World Cup of Motorsport shall be Vodafone A1GP Algarve.

1 Apr 2009

Kagiso Media announces annual resultsArticle

Kagiso Media yesterday, Monday, 22 September 2008, announced its results for the year ended 30 June 2008, with a revenue increase of 14% to R841.6 million (2007: R738.3 million) and operating profit showing an increase of 13% to R267.6 million (2007: R236.3 million).

23 Sep 2008

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