"Not bad for a girl..." Possibly the phrase which female professional athletes dread most and an accurate indication of all that is very wrong when it comes to the sponsorship landscape within women's sport. Women's sport has long been, and continues to be, perceived as inferior to male sports with a false societal perception that women don't run as fast, can't jump as high, throw as hard or hit it as far as their male counterparts.
Issued by Mscsports 3 May 2021
Meagan Fester, a well-established sponsorship specialist with experience working across blue-chip brands both locally and internationally, is the Duke Group's newly appointed MD of its new sponsorship marketing agency, Champ...
Jessica Tennant 23 Mar 2021
Chris Botha from Park Advertising Group has compiled 25 points that he believes will impact media habits over the next few weeks and months...
Chris Botha 18 Mar 2020
Judith Mugeni from Ganizani Consulting shares her thoughts on the effect of the Covid-19/coronavirus outbreak on the sports and entertainment industry and how this affects sponsorship...
Judith Mugeni 13 Mar 2020
This week, in celebration of International Women's Day, Kantar hosted engaging afternoon presentations at its Cape Town and Johannesburg offices where Jane Bloomfield, chief growth officer from the UK, talked through findings from Kantar's #WhatWomenWant global study...
Global sports sponsorship market to record strongest growth in a decade, with spend reaching $48bn in 2020...
Today marks the launch of Retroactive, a new creative digital sports marketing agency, co-founded by former Springbok Bryan Habana and Mike Sharman, co-founder of Retroviral Digital Communications...
Nissan has named the number one ODI bowler in the world, Kagiso Rabada, and former South African captain and cricket legend, Shaun Pollock, as brand ambassadors to further leverage the company's global sponsorship deal with the International Cricket Council (ICC)...
Issued by Openfield 5 Jun 2017
The digital reach of the Daily Sun and Soccer Laduma combined is over two million. The print reach of Daily Sun, Soccer Laduma, Son and Ilanga is over nine million.
Over 200 of South Africa's major sport sponsoring companies and individuals participated in an in-depth survey, a large section of which addressed the value placed on some leading sport sponsorship agencies...
Issued by Openfield 16 Feb 2016
With the Discovery Sport Industry Awards being awarded on 11 February 2016, the element of sports sponsorship is under the limelight...
In a star-spangled Discovery Sport Industry Awards evening in Sandton, Openfield claimed the award for the Best Use of Digital Communication in Sport - Vodacom Rugby Stats App...
Issued by Openfield 18 Feb 2015
While sport sponsorship and promotion have become a global US$40 billion business, many sports administrators in South Africa - and the rest of Africa - still see their primary role as the management of their sporting code and ethos.
Econometrix has released a comprehensive study into the economic impact of an advertising ban on alcoholic beverages. It is estimated that the GDP could be reduced by 0.28%, or R7.4 billion (in 2011 prices). South Africa could also lose significant international sports events.
The SA Masters Hockey Tournament will be hosted across several venues in Pietermaritzburg from 1 to 4 May 2013, and will provide the opportunity for 67 of South Africa's best hockey teams to showcase their skill and compete for the title of SA Masters.
According to the Council for Medical Schemes' 2011/12 annual report, a substantial amount of money was paid out in health care benefits in the 2011 financial year as compared to the previous year.
The definitive definition of branding is changing around the world, and South Africa is feeling the effects of this transformation. In this article, I want to elaborate on the various ways in which brand building is shifting organisational functioning in the country.
Carla Enslin 13 Feb 2013
According to iAfrica.com, the chief executives of Cricket South Africa (CSA), the South African Rugby Union (Saru) and the South African Football Association (Safa) believe there is a need for the country's three biggest sporting codes to learn from each other.
The global economic crisis has undoubtedly impacted severely on sport sponsorships in South Africa and has resulted in major industry role players reducing their investments in recent years. The economic downturn was a rude awakening for the sponsorship market after an extremely successful and profitable World Cup period for South Africa.
The inaugural Sport Industry Summit set for 25 October, will explore the continued growth of South Africa's sponsorship market, now worth almost R7bn.
Often, when speaking to agency MDs and creative directors from many of the traditional flagships of South African advertising, the name of some specialist below-the-line agency would come up, and the conversation, flowing so easily around the currents of industry gossip but moments before, would grind to a halt. "I've never seen any of their work." And I would go, "But you have..."
Herman Manson: @marklives 20 Mar 2012
In recognition of the high power of sports sponsorship and marketing, the first fully focused Sports Sponsorship Indaba will take place on Friday, 27 January 2012, at the Lord Charles Hotel in Somerset, Cape Town. A main topic of discussion will be Government's plan to ban alcohol marketing that will have an adverse effect on sports sponsorships such as the J&B Met.
Sports sponsorship, worth US$46 billion (global) and R7 billion industry (South Africa) in 2010, respectively, is a lucrative but complex market. But as sponsors come and go, many are wondering if the market is overpriced, really worth it and what the best recipe is. The Journal marketing breakfast debate attempted to clarify this enigma late last weej in Sandton, Johannesburg.
Issa Sikiti da Silva: @sikitimedia 25 Aug 2011
MELBOURNE, AUSTRALIA: As a global sponsor of the McLaren Mercedes F1 Team, Vodafone enjoys exposure to millions of passionate racing fans worldwide. However, as the Australian F1 prepared to take place in Melbourne in 2010, Vodafone wanted to localise the event to connect with Australians.
While policy makers in Australia, the United Kingdom, and New Zealand debate whether alcohol advertising and sponsorship should be banned from sport, new research provides evidence that alcohol industry sponsorship is associated with more hazardous drinking in sportspeople compared to non-alcohol sponsorship.
The inaugural Tour of South Africa, an international professional cycle race taking place 19-26 February 2011, has announced that Cell C will be its title sponsor. Known as the Cell C Tour of South Africa 2011, it is a International Cycling Union (UCI) sanctioned 2.2 category, eight-day, seven-stage road race that starts in Pretoria and ends in Paarl, a 1200 km race.
Epic Foods, a privately held South African-owned company that manufactures cooking oil, margarine, baking and pastry fats and other food products, has appointed Mortimer Harvey as its advertising and communications agency. The company's product range includes well known household brands Blossom Canola and Blossom Margarine.
Issued by Mortimer Harvey 11 Feb 2010
Sponsorship, as we all know, is about marketing which is about business. And business is about numbers and delivering the best return on your shareholder's investment. In this second of my two-part series, I take a look at how a tiny slice of your sports budget can make a massive impact in the arts world.
Tony Lankester 1 Sep 2009
The former Western Province captain and Springbok rugby player Tiaan Strauss has joined the sports marketing agency Megapro, the agency announced earlier this week.
The new rugby rules have turned the sport into a kicking game and as a result of this, viewers will eventually turn off their television sets. We also all know that when the viewers leave, the sponsors and advertisers will also leave - which is sad.
Erik du Plessis 18 May 2009
A1GP World Cup of Motorsport today announced that Vodafone is to be the Title Sponsor for A1GP Algarve, Portugal. The event, which is the sixth round of the season, is taking place in Portugal from 10-12 April 2009. In accordance with this agreement, the official name for the Portuguese Round of A1GP World Cup of Motorsport shall be Vodafone A1GP Algarve.
Kagiso Media yesterday, Monday, 22 September 2008, announced its results for the year ended 30 June 2008, with a revenue increase of 14% to R841.6 million (2007: R738.3 million) and operating profit showing an increase of 13% to R267.6 million (2007: R236.3 million).