First-party data strategy | Bizcommunity

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Source: © 123rf First-party data stands as a cornerstone of understanding customer behaviours, preferences, and patterns says Gil Sperling and Dan Levy of Flow

Marketing & Media

Retail marketing: The demise of the third-party cookie, the rise of first-party data

6 Jun 2024

Image supplied. Gil Sperling, co-founder and CEO of data-driven adtech company, Flow, in his keynote speech at PPW in Bangkok, Thailand

Marketing & Media

Marketers say goodbye to cookies, hello to first-party data

19 Apr 2024

Source: © 123rf 2024 is the year to get uncomfortably excited as a digital marketer says Alex Okosi, managing director, Google in Africa

Marketing & Media

Google Africa's Alex Okosi on the future of marketing in a post-cookie world

1 Feb 2024

#BizTrends2024: 2024 shopper marketing – how can we win?

Retail

#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

Source: © 123rf Ad platform integrations should be front of mind when choosing an e-commerce platform saysFrançois Jooste, +OneX

Marketing & Media

Exclusive: Why ad platform integrations should be front of mind when choosing an e-commerce platform

François Jooste 13 Oct 2023

Source: © 123rf Munyaradzi Nyikavaranda, says with data maturity is set to become a key concern for many businesses going forward, steering away from ‘data for data’s sake’ is key

Marketing & Media

Exclusive: Driving data maturity: Beyond data for data's sake

Munyaradzi Nyikavaranda 28 Jun 2023

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Tourism & Travel

#BizTrends2023: How hoteliers should prepare for a cookieless world using first-party data

Stewart Smith 23 Jan 2023

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

Marketing & Media

#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton

18 Oct 2021

Marketing & Media

Brands and the exciting opportunity to prioritise first-party data

Melody Maker and Michele Cameron 18 Aug 2021

Planning for a world beyond third-party cookies

Marketing & Media

Planning for a world beyond third-party cookies

Mario de Lima 28 Jul 2021

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Marketing & Media

#TheFutureofMeasurement: Part 3: Crafting a first-party data strategy is more urgent than many think

Anse Leighton & Andrew Smit 16 Apr 2021