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Socially savviness is well plannedArticle

Founder, managing director and thought leader, Wayne Flemming from Brandtruth// DGTL writes; "The internet lasts forever, but can your brand's reputation?..."

Wayne Flemming 11 Sep 2020

Louise Burgers
Beware the #bashtagArticle

There's a nasty meme that's increasing as more and more brands and PROs use social media for promotional purposes and give disgruntled consumers the opportunity to lash out, using a '#bashtag'.

Louise Marsland 13 Jun 2014

In digital marketing, success is knowing when to quit
In digital marketing, success is knowing when to quitArticle

In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.

Chanel Mackay 21 Nov 2013

[2013 trends] Eyes front and centre
[2013 trends] Eyes front and centreArticle

How does your brand break through the clutter? If you're in the business of understanding and catering to the evolution of consumer needs, desires and expectations, look front and centre. Here are my predictions for 2013...

Abey Mokgwatsane 18 Jan 2013

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