Ad copy is a term that refers to the main text of a clickable advertisement, whether it is a contextual or a pay per click ad. The text of the ad copy is generally the second and third lines of an ad displayed on a search engine results page or any other web page, and is between the title and the display URL.

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.

API - An application programming interface (API) specifies how some software components should interact with each other. In addition to accessing databases or computer hardware, such as hard disk drives or video cards, an API can be used to ease the work of programming graphical user interface components. In practice, most often an API is a library that includes specifications for routines, data structures, object classes, and variables.

Banner Ad (or Leaderboard Ad): An advertisement that appears on a Web page, most commonly at the top (header) or bottom (footer) of the page. Usually designed to encourage the visitor to click for more information.

Behavioral Targeting: A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual's web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual.

Bit rate: A measure of bandwidth which indicates how fast data is traveling from one place to another on a computer network. Bit rate is usually expressed in kilobits per second (kbps) or megabits per second (Mbps).

BtoB/B2B (Business-to-Business): Businesses whose primary customers are other businesses.

BtoC/B2C (Business-to-Consumer): Businesses whose primary customers are consumers.

Call to action: A statement in an advertisement or Web page that instructs the reader to take some kind of action.

Click-Through: The number of times people clicked on the links in your message. This is often referred to as CTR (Click-Through Rate). Note: you must have enabled clickthrough tracking in the campaign in order for this to be recorded.

Contextual Advertising: Online advertising targeting a particular visitor to a website based on the content of the page(s).

Conversion: Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.

Cost Per Thousand (CPM): The cost, per 1,000 impressions served, of buying advertising space in a given media. A $25 CPM means the client pays $25 for every 1,000 times the ad is displayed.

Cost Per Click (CPC): Online advertising pricing based on the number of clicks an ad receives. The CPC is the cost of the advertisement divided by the number of clicks.

CrowdsourcingTaking: a task that would conventionally be performed by a contractor or employee and turning it over to a typically large, undefined group of people via an open call for responses.

CRM: Customer relationship management. Business practices that foster customer care, loyalty, and/or customer support.

Dayparting - The term refers to dividing the day into several parts and providing unique programming during each.

Deep linking - deep linking consists of using a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (i.e.http://example.com/path/page), rather than the home page (i.e. http://example.com/).

Digital signatures: Signatures for electronic documents. They establish identity and therefore can be used to establish legal responsibility and the complete authenticity of whatever they are affixed to -- in effect, creating a tamper-proof seal.

Domain - A group of computers and devices on a network that are administered as a unit with common rules and procedures. Within the Internet, domains are defined by the IP address. All devices sharing a common part of the IP address are said to be in the same domain.

Doorway page - Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.

E-mail Advertising: Banner ads, links or advertiser sponsorships that appear in e-mail newsletters, e-mail marketing campaigns and other commercial e-mail communications. Includes all types of electronic mail (e.g., basic text or HTML-enabled)

E-mail campaign: Advertising campaign distributed via e-mail.

Expandable banners: A banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner.

Floating ads: An ad or ads that appear within the main browser window on top of the web page's normal content, thereby appearing to "float" over the top of the page.

Frequency Cap: A limit on the number of times an online advertisement is displayed to a particular visitor. A typical Frequency Cap is 1x per 24 hours per visitor.

Frequency: The number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency.

Google AdWords: The platform through which businesses can advertise in Google's sponsored search results as well as Google's Search and Content Networks.

Guerilla Marketing: Campaign tactic involving the placement of often humorous brand-related messages in unexpected places either online or in the real world; intended to provoke word-ofmouth and build buzz.

GUI (Graphical User interface): A way of enabling users to interact with the computer using visual icons and a mouse rather than a command-line prompt/interpreter.

HTML (Hypertext Markup Language): A set of codes called markup tags in a plain text file that determine what information is retrieved and how it is rendered by a browser.

Hybrid pricing: Pricing model which is based on a combination of a CPM pricing model and a performance-based pricing model.

Impression A measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.

Interstitial Ad: A type of advertisement that loads between web pages without having been requested by the visitor. An interstitial ad is usually set to appear for only a short period of time (10-15 seconds) before the user requested page is displayed.

Inventory: The number of ad spaces available for sale on a web site during a certain time frame. Determined buy taking into consideration the number of advertisements on a page, the number of pages with advertisements and the number of page views during a specific time frame.

Java - A high-level programming language developed by Sun Microsystems. Java was originally called OAK, and was designed for handheld devices and set-top boxes. Oak was unsuccessful so in 1995 Sun changed the name to Java and modified the language to take advantage of the burgeoning World Wide Web.

Java script - A scripting language developed by Netscape to enable Web authors to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently.

Keyword density - Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Keyword targeting - Advertisers select a list of keywords related to their businesses or products. Later on these words are matched to different banner.

KPI - A performance indicator or key performance indicator (KPI) is a type of performance measurement. An organization may use KPIs to evaluate its success, or to evaluate the success of a particular activity in which it is engaged. Sometimes success is defined in terms of making progress toward strategic goals, but often success is simply the repeated, periodic achievement of some level of operational goal (e.g. zero defects, 10/10 customer satisfaction, etc.).

Landing Page: A landing page is a website page built and optimized for a specific purpose, and many times serves as the entry page to a website. The Landing Page will often contain information about a specific offer and may direct visitors to other pages within a website.

Lead Generation: Fees advertisers pay to Internet advertising companies that refer qualified purchase inquiries (e.g., auto dealers which pay a fee in exchange for receiving a qualified purchase inquiry online) or provide consumer information (demographic, contact, and behavioral) where the consumer opts into being contacted by a marketer (email, postal, telephone, fax).

Microsite: A mini website designed to promote a specific portion or brand from a larger corporate site. Used often with contests or as a landing page for a specific promotion.

Nofollow - nofollow is a value that can be assigned to the rel attribute of an HTML a element to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of internet advertising because their search algorithm depends heavily on the number of links to a website when determining which websites should be listed in what order in their search results for any given term.

Natural listing - Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query.

Natural search engine optimization - Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate.

Open Rate: This is a ratio determined by the number of people who opened your email against the total number of people to whom you sent the message.

Opt-In List: Email marketers have databases of subscribers to their newsletters, featuring these subscribers' email addresses and names. Such a list is known as an opt-in list because users choose to receive the emails. This is in contrast to spam email, which is unsolicited.

Organic Listings (also know as Natural Listings or Unpaid listings): Search result listings that search engine companies do not sell. Organic listings represent the links to websites that most closely match the search term entered by the visitor. Organic listing results are based on the algorithms used by the search engine company to assist a visitor in finding desired content on the Internet.

Paid Search (also known as Sponsored Search): Paid search is characterized by advertiser bids on queried keywords. Paid search results appear separate from Organic Search results -- typically at the top, right or bottom of a search results page. Listing order is determined by the amount each advertiser has bid on keywords.

QR Code: Quick responsive code, the information encoded by a QR code may be made up of four standardized types of data or through supported extensions. Typically, a smartphone is used as a QR-code scanner, displaying the code and converting it to some useful form such as a standard URL for a website, thereby obviating the need for a user to type it manually into a web browser.

Rate card: The list of advertising prices and products and packages offered by a media company.

Reach: The number of unique visitors who visited a website over the course of a specific period, typically within one month. Reach is expressed as a percentage of the universe of a demographic category. (For instance, STLtoday.com has 39% Reach among online adults in St. Louis.)

Rich Media: A type of online advertisement that includes graphics, audio or video within the advertisement. Rich media advertisements often allow the visitor to interact with the banner ad without leaving the web page on which the ad appears.

RSS: RSS or Really Simple Syndication is technology designed to allow users to subscribe to a specific content feed and be automatically alerted when new updates are available.

RSS Reader: Application used to subscribe and monitor selected RSS content feeds.

Run of site (ROS): Refers to scheduling ads across an entire site rather than within a specific section or sub-section. Run of site ads are typically sold at lower rates than targeted ads.

Search Engine Marketing (SEM): The process of improving the volume or quality of traffic to a website from search engines via paid placement - typically in the form of purchasing keywords.

Search Engine Optimization (SEO): The process of improving the volume or quality of traffic to a website from search engines via organic, unpaid search. As an Internet marketing strategy, SEO considers how search engines generate results and involves editing content, HTML and associated coding on a website to improve the site's ranking in search engine results.

Skyscraper Ad: A web banner ad with the dimension of 120 pixels wide, 600 pixels high. A variation of this ad unit is the Wide Skyscraper at 160 pixels wide, 600 pixels high.

Sponsored Links: Text-based ads that often appear on a web page based on keyword search terms. These ads often appear next to organic search results and are typically labeled as "Sponsored Links," "Paid Sponsors," or "Sponsor Results."

Subscriber: A person who signs up to receive messages from a particular company or entity.

Title tag - A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine's Results Page.

Trackbacks - A trackback is one of three types of linkback methods for website authors to request notification when somebody links to one of their documents. This enables authors to keep track of who is linking to their articles. Some weblog software, such as SilverStripe, WordPress, Drupal, and Movable Type, supports automatic pingbacks where all the links in a published article can be pinged when the article is published. The term is used colloquially for any kind of linkback.

Traffic Rank - The ranking of how much traffic your site gets compared to all other sites on the internet.

Unique Browser: A unique visitor is a statistic describing a unit of traffic to a web site, counting each visitor only once during the reporting period. Common ways in which a website tracks unique visitors include site registration and placing a cookie on the visitor's computer.

Viral Marketing: A marketing strategy in which consumers are encouraged to pass along messages to others in order to generate additional exposure. Video clips and advergames are commonly spread via viral marketing through email and social networking sites.

Widget: A small graphical device that does a highly focused, often single, specific task. Web widgets can be embedded in web pages or run on the desktop.

Xml feeds - XML feeds are a form of paid inclusion where a search engine is fed information about an advertiser's web pages by XML. XML is a data delivery language that stands for "Extensible Markup Language" and allows users to define their own elements for sharing structured data.

XML Sitemap: A list of pages you want the Search Engines to find which is created in XML format and submitted to the Search Engines.

• What is a credit?
  A credit is your Biz money, you are allocated a certain amount of credits depending on your package and you may use these for various purposes such as press releases, job ads, banner campaigns etc.
  
  
• Where would my press release, job ad or banner campaign get the best response?
  It would get the best response under the category you specialize in, i.e if you specialize in branding, you would be placed under the branding category in the Marketing & Media industry page.
  
  
• How does a once off press release or job ad work? Is it more beneficial for me to purchase a package?
  If your company publishes regular content and has a high staff turnover, it would be advisable for the company to purchase a package as it is much more cost effective. Our recruiter package includes unlimited job ads in comparison to paying and the press office package consists of many features including promotional mailers, promoted content, press releases, banner campaigns as well as job ads.
  
  
• What do I do if I don't have a copywriter or dedicated writer to write my press releases?
  We offer a press release writing service for clients who do not have a dedicated writer to write their press releases.
  
  
• Once the press release is written, is it strictly for Bizcommunity use or may I use it on other publishing platforms?
  You may use the press release on other publishing platforms.
  
  
• Am I able to upload my own press releases to my press office?
  You do have the option to upload your own content, it also gets checked and edited by our press office team.
  
  
• Would my unused credits be carried over to the next year when I renew?
  If you renew your press office before the end of the term your credits are carried over to the following term however if you do not renew you lose out on your remaining credits.
  
  
• What happens to all of my press releases and campaigns if I choose not to renew my press office?
  All of your press office activity is removed and automatically your online footprint decreases.
  
  
• Is my press office linked to any social media?
  All of your press releases are linked to both your social media links as well as the Bizcommunity social media pages.
  
  
• Could I downgrade to a cheaper option if I can longer a Premium press office?
  We do have a standard press office option if you cannot afford the premium listing which comes at half the price of a premium listing and half the amount of credits.
  
  
• Would I have to design my own press office?
  We have a dedicated production team that designs your press office according to the branding of your company.
  
  
• How would I know if my campaign/press release/job ad is performing?
  We have a dedicated campaign manager who monitors the performance of your campaign, once your online campaign is completed you are sent a detailed report of the performance.
  
  
• Who would I send my press releases to?
  You would send it to moc.ytinummoczib@eciffosserp, they would edit and upload the press releases.
  
  
• Would my press office have a link that directs through to my website?
  There would be link directly to your site as well as a link from your site to your Bizcommunity press office.
  
  
• What is the cut off time to send in press releases?
  The cut off time is 2pm the day before you would like the press release to be uploaded to the site and newsletter.