Episode 3 is the Energy Episode with special guests Kagiso Tshepe, executive creative director at Grid Worldwide, Roanna Williams, chief creative officer and co-founder of Boundless, Fran Luckin, chief creative officer of VML, Preetesh Sewraj, CEO of The Loeries and Brandon Govender, digital & integrated executive creative director at Joe Public.

Birdwatching at The Loeries Episode 2 is the Emotion Episode and features special guests Neo Segola, head of creative at Le Pub, part of the Publicis Group, Sharleen James, chair of the ACA and marketing practice lead at Accenture Song, Tebogo Skwambane, WPP country manager, Terry McKenna, executive creative director of The Odd Number and rounding it off Carl Willoughby, chief creative officer of TBWA / Hunt Lascaris.

Birdwatching at The Loeries Episode 1 focuses on that five percent difference, with special guests Wayne Naidoo, CEO of the Duke Group, Marc Algranti from Algranti Music and Nkanyezi Masango, chief creative officer from Dentsu Creative.

The DStv Seminar of Creativity took place on 14 August 2015 at the Durban ICC as part of Loeries Creative Week. Bizcommunity interviewed Ross Chowles, Creative Director, The Jupiter Drawing Room.

The Mobile Marketing Association (MMA) Smarties Awards took place on 13 August 2015 at the Maharani Hotel, Durban, as part of Loeries Creative Week. Bizcommunity interviewed Candice Goodman, CEO of Mobitainment.

All the red carpet action for the 37th Annual Loerie Awards at the Durban ICC on Sunday, 16 August 2015.

Unilever South Africa hosted its annual informal networking brunch as associate sponsor of the 2015 Loeries Creative Week since 2013, this time around on Saturday, 15 August at California Dreaming Restaurant on Durban's beachfront.

On Friday, 14 August, some of the country's best marketing and advertising minds met at the Durban Convention Centre to attend the DStv Seminar of Creativity, long a highlight of Loeries Creative Week.

The Chairman's Party hosted by YFM took place on Friday 14, August 2015 at Tokio in Durban.

Egg Films hosted an invite-only party on the beach during Loeries Creative Week Durban.

All the red carpet action for the 37th Annual Loerie Awards at the Durban ICC on Saturday,15 August 2015.

The 2015 South African MMA Standard Bank Smarties Awards took place on Thursday, 13 August, hosted at the Southern Sun Elangeni in Durban. The awards took place during Loeries Creative Week and are created specifically to recognise best-in-class mobile marketing campaigns from around the world.

The Loeries YFM Chairman's Party took place at Fiction Bar in Long Street on Friday night; 19 September.

The 36th annual Loerie Awards took place on 20 & 21 September at the Cape Town International Convention Centre. Bizcommunity's BizTakeouts TV crew was on the Red Carpet to catch up with some of the big names in the advertising industry to find out more about creativity and what makes the Loerie Awards so special.

The Loeries 2014 Channel O after party took place on Sunday, 21 September at Shimmy Beach Club.