
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
The recipients of the blankets include Thomas, who lives in a shack along President Fouche Drive; Masesi from the Makause Squatter Camp, children at Sinethemba Day Care in Primrose on the East Rand; Soloman from Zeerust and Bramley who lives under the Gordon Road bridge in the West Rand.