Research Opinion

Articles

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Ailsa Wingfield 11 Jan 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Photo by on .

Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

Roman Magis 15 Jul 2020

Not ready...? Get set, go! An Africa recovery playbook

Not ready...? Get set, go! An Africa recovery playbook

Ndeye Diagne, Kantar 2 Jun 2020

Photo by Infralist on .

A moment of reckoning for business

Jordan Rittenberry 21 May 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa

#BizTrends2020: The future of retailing in sub-Saharan Africa

Christele Chokossa 8 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Africa is hell

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Photo by Kiana Bosman on Unsplash

Say hello to Generation Alpha

Sean Sullivan 26 Sep 2019

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

Wayne Hull
Photographer: Rikki Hibbert

#IABSummit19: The digital transformation opportunity starts with you

Jessica Tennant 4 Jun 2019

Photo by Franki Chamaki on .

The true value of data for marketers

Matt Arnold 29 May 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Image source: Gallo/Getty.

Focus shifts to a mobile economy in Africa

Josephine Wawira 19 Mar 2019

Zipline drone distribution centre, Rwanda.

#DesignIndaba2019: Bringing 'Wakanda' to life with life-saving drones

Louise Burgers 1 Mar 2019

Influencer marketing in South Africa - By the numbers

Influencer marketing in South Africa - By the numbers

Lara Utian-Preston 27 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Jessica Tennant, Bizcommunity.com 1 Feb 2019

#BizTrends2019: 9 Africa Trends for 2019

#BizTrends2019: 9 Africa Trends for 2019

Louise Burgers 31 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG

#BizTrends2019: 2019, a definitive year in FMCG

Marylee Townshend 29 Jan 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Ailsa Wingfield 14 Jan 2019