Marketing contributor articles in Benin

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Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Natasha Omokhodion-Banda

#AfricaAchiever: Expansion plans into Africa for 99c

Louise Burgers 27 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Burgers 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Burgers 7 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Burgers 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

#Pamro2017: Data is becoming the oil of consumer marketing

Juanita Pienaar 29 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

Pay as you go solar power

Pay-as-you-go solar power growth in Africa

Tom Jackson 24 Oct 2016

Africa is ripe for disruption

Graham Cruikshanks 15 Aug 2016

Why YouTubers should consider collaborating with influencer marketing platforms

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016

Harmonising media research across Africa

Harmonising media research across Africa

Oresti Patricios 27 Jun 2016