Contributor articles Advertising Sierra Leone

Africa's creative future: Leading the world through innovation and collaboration

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Vincent Viviers, omnichannel retail executive at Pick n Pay, at Ecom Africa. Source: Lauren Hartzenberg

#EcomAfrica: 5 need-to-know trends shaping the future of e-commerce

Lauren Hartzenberg 21 Apr 2023

Gen Z: The generation that is crafting a better Africa

Gen Z: The generation that is crafting a better Africa

Ndeye Diagne, Kantar 5 Nov 2020

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

Photo by on .

Ads are like shoes

Isaac Kwame Adom 18 Aug 2020

Covid-19 will bring about a retail apocalypse

Covid-19 will bring about a retail apocalypse

Howard Saunders 8 Apr 2020

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

#WhatWomenWant in 2020: Welcome to the new era of progressive marketing

Leigh Andrews, Kantar 12 Mar 2020

Image source: Gallo/Getty.

The significant shift from aspirational to inspirational brands

Louise Burgers 13 Sep 2019

Image credit: Kelly Sikkema on Unsplash.

Relationship management: Don't draw the 'divorce card' too quickly

Johanna McDowell 13 Sep 2019

Image credit: Joyce McCown on Unsplash.

How to be brave, brands

Lynette Botha 13 Sep 2019

Image credit: Jason Leung on Unsplash.

Who killed the copywriter? The death of the English language in advertising

Manqoba Zondi 12 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

Andrea Quaye has been awarded the Marketing Leadership and Innovation Award for 2019. Image supplied.

#Loeries2019: Andrea Quaye wins the Marketing Leadership and Innovation Award!

Juanita Pienaar 23 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.

Joburg to host first Advertising Week Africa

Louise Burgers 12 Aug 2019

Image credit: Aaron Sebastian on Unsplash.

Is it premium versus programmatic or premium and programmatic?

Mark Botha 29 Jul 2019

Ad Tech Masterclass in Nigeria.

Creating a brand safe environment for advertisers in Africa

Louise Burgers 11 Jul 2019

Advertising can lead the charge on climate change. Here's how

Advertising can lead the charge on climate change. Here's how

Andrew MacKenzie 3 Jul 2019

Content is king but is it relevant to your audience?

Content is king but is it relevant to your audience?

Minnie-lee Tagwirei 1 Jul 2019

#AdForumSummit2019: Key learnings

#AdForumSummit2019: Key learnings

Johanna McDowell 17 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019