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Isaac is a marketing and communication strategist with over a decade of experience working on local and global brands and currently Head of Strategy at FCB Wired in Gaborone, Botswana.
Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

By Isaac Kwame Adom 18 Aug 2020

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