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The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

Kantar's Creative Effectiveness Awards reveals the world's most effective ads of 2020, and what makes them great...

By Daren Poole, Issued by Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

By Adeola Tejumola, Issued by Kantar 25 Mar 2021

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