Like any relationship, the relationship you have with your email subscribers needs constant attention; without care, it will whither and die. 3 Jun 2008
56% of global online consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures the confidence, major concerns and spending habits of online consumers in 51 countries. South Africa saw a big fall in its Consumer Confidence Index in the last 6 months with a 14% drop. 2 Jun 2008
Infinita releases new research report on mobile marketing and advertising. 30 May 2008
Engagement is a story, not a metric. 26 May 2008
Online advertising has been evolving ever since the masses discovered the Internet, and the current models for delivery and revenue won't remain in place forever. According to Dana Gardner and his panel of experts, online advertising in the future won't look like advertising at all. 23 May 2008
Modern consumers are online, on-air, and on the go. This was one of the dominant focuses at the recent 42nd World Congress of the International Advertising Association. So how should advertisers reach them? 22 May 2008
A recent survey finds that the majority of shoppers from around the world are expecting technology to make their shopping a great deal easier in the future - and that future, they reckon, is just around the corner. 22 May 2008
The latest Global Entrepreneurship Monitor (GEM) study, conducted by the UCT Centre for Innovation and Entrepreneurship (CIE) based at the UCT Graduate School of Business, has found that more South African youth are developing the confidence and potential to become entrepreneurship superstars. 21 May 2008
According to a new analysis from Scarborough Research, six% of all consumers are classified as Digital Savvy nationally, but Austin (TX) adults are almost twice as likely as the national average to be in this leading edge consumer segment. 21 May 2008
Nobody can read a customer's mind, but with the right analytics technology, you can come pretty close. Past behavior suggests future behavior, so all you have to do is watch. The hard part is figuring out what data to watch for, picking out a pattern, and figuring it all out with enough time to make the right decision. 20 May 2008
Vodafone has acquired ZYB, a Danish company, for €31.5m. ZYB has developed a social networking and online management tool for backing up and sharing contact and calendar information online. This acquisition represents part of an intelligent effort by carriers to facilitate the movement of social networking services from PCs to the mobile phone. 19 May 2008
Ads24s community newspaper survey, Compass24, shows that women are no longer the primary decision makers (PDMs) when it comes to consumer spending. 13 May 2008
Official figures released two weeks ago showed that consumers were paying an average of 15.3% more for their food in March than a year ago. 5 May 2008
Soft drinks are the single most important product group to the turnover of small informal business, according to a study conducted by the University of South Africa's (UNISA) Bureau of Market Research. 30 Apr 2008
According to results from Accenture's Global Broadcast Consumer Survey, consumers are growing increasingly disenchanted with their overall television experience, but are remaining loyal to their favourite programs. 30 Apr 2008
The difference between tactics and strategy can be monumental in the success of any marketing, and search is no exception. So, what are the telltale signs of a strategy? How can you tell when you're dealing with a basketful of tactics rather than a well-thought-out strategic plan? Here are some things to look for. 25 Apr 2008
Serving your subscribers properly is key to keeping them - and it's easy to lose them through bad service. If the watermelon salad you are offered in a restaurant is just right, great; if not... 24 Apr 2008
The Web is not about "aiming for the middle," a broad branding exercise seeking the lowest common denominator, big advertising themes and irrelevant emotional hooks. The control is no longer in the hands of the broadcasters; it is in the hands of the consumer. 22 Apr 2008
Logs will tell you what happened; user comments will tell you why. 21 Apr 2008
One agent with a bad attitude can cost your company plenty in lost customers or even Do-Not-Call List fines. Unless your call center is using a call-monitoring system, that agent is taking calls and losing you customers every day. 17 Apr 2008
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