A study released in 2008 by US-based SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message. 8 Sep 2008
Research just released in the United States indicates that if you want potential cunstomers and clients to respond to your email marketing campaigns, keeping it short and sweet is the route to go. 8 Sep 2008
N.B.: These findings are based on 21 mobile ad campaigns across a variety of industries. (Alcohol, Automotive, Consumer Electronice, CPG, Entertainment, Financial Services, Retail, Telecomm, Travel) The averages could significantly change as the number of campaigns increases, so any comparison made to them is directional.
Dynamic Logic, a US-based company, recently announced the aggregate results of mobile branding research studies which compared people exposed to the mobile campaigns to those not exposed, suggesting that mobile advertising can be an effective medium for raising brand metrics throughout the purchase funnel. 8 Sep 2008
South Africa's second quarter Gross Domestic Product (GDP) rebounded somewhat to 4.9% for the second quarter of 2008 after recording 2.1% in the first quarter. 5 Sep 2008
The boom of the natural and organic industry worldwide signals a huge shift in marketing and manufacturing. Big brands - products and stores traditionally don't really embrace change; most prefer to tweak existing models with a percentage move to the left or right. They prefer to implement a new PR spin or design an “improved” package. Those days are over! 5 Sep 2008
The Mr Price group yesterday announced changes to its board of directors, to take immediate effect. 5 Sep 2008
Cabinet has approved the new Automotive Production and Development Programme (APDP), the Department of Trade and Industry announced on Thursday, 4 September. 5 Sep 2008
Calls for South Africans to use less electricity have yielded positive results as the latest figures released indicate that the consumption of electricity in July 2008 decreased by 0.7% compared to July 2007. 5 Sep 2008
A company's reputation can be made or broken with something as simple as a single online review. Anyone can post an online review and the results can be immediate and severe. Here are some tips on how to manage your reputation. 5 Sep 2008
USA: As the video game industry begins to ramp up for the holiday season, Microsoft announced Wednesday that it has cut the price of its line of Xbox 360 gaming consoles. The new pricing, which goes into effect Friday, starts at US$199 for the low-end console, the Xbox 360 Arcade model, down from $279. 5 Sep 2008
In the United States, high fuel prices have affected the buying trends of parents of school-going children. The trend could well repeat itself here in SA, come 2009. 5 Sep 2008
Two years of negotiations have resulted in the adoption of new international guidelines to limit the impact of fishing on fragile deep sea fish species and habitats. 4 Sep 2008
Consumer brands group AVI has reported a 5.7% increase in diluted headline earnings per share (HEPS) to 154.2 cents for the year ended June 2008 from 145.9 cents a year ago. 4 Sep 2008
The Nederburg Auction has a superb selection venerable vintages amongst its line-up, due to go under Stephan Welz's hammer from 19 - 20 September 2008. 4 Sep 2008
The Times and Sowetan daily newspapers are inviting advertisers, marketing managers and media planners to put money back in their pockets through its Clever Shopper weekly pages and competition. 4 Sep 2008
South Africa and Italy are to advance North-South relations on Saturday when Foreign Affairs Minister Nkosazana Dlamini Zuma meets her Italian counterpart at Lake Como this week. 4 Sep 2008
The digital video recorder (DVR) has become a must-have appliance, according to a survey released by NDS, a digital pay TV technology solution provider. More than 70% of consumers who currently own a DVR told surveyors that they could not live without it. 4 Sep 2008
Most consumers probably associate eBay more with vintage lunch boxes and low-priced electronics than with laptop bags made from recycled plastic by women in New Delhi. 4 Sep 2008
The franchising industry would be thrown into disarray by the Consumer Protection Bill that would make franchisors liable for the products and services supplied by franchisees, Parliament's trade and industry committee heard this week. 4 Sep 2008
The Fore Good Investment Group has recently acquired a majority share in the “The Snack Factory” brand adding it to its fast moving consumer goods (FMCG) portfolio. The other subsidiaries under the Fore Good stable include MeriBrands (the exclusive distributor for Canderel and Equal in southern Africa), Stirrr and the Harding Group. 3 Sep 2008
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