The Franchise Association of South Africa (FASA) held its annual awards evening last week and, for the third time, Scooters Pizza won the award for Brand Builder of the Year. 1 Nov 2007
In order to revolutionise their brand(s), continuously increase awareness and their direct sales, marketers and retailers have to take full advantage of social networks' increasing digital literacy to acquire knowledge and keep in touch, David Ives, Microsoft SA director of development and platform strategy group, told delegates at the ninth annual Consumer Goods Council of SA ECR conference in Sandton yesterday, Wednesday, 31 October 2007. 1 Nov 2007
Forty four percent of traffic to consumer packaged goods (CPG) sites comes from search, according to new joint research1 from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20% more in the month following their search activity, reveals the study. 31 Oct 2007
When a business or organisation decides to go the cause marketing route, it's extremely important to choose an issue/cause that is relevant and closely related to your products or services. It's quite crucial to your success that your customers understand why you are supporting the pressing issues. Because CRM can have a big impact on loyalty, it can be extremely targeted and customised for your customers. 31 Oct 2007
The ratio of household debt to disposable income reached a peak of 76.6% in June 2007, but should be returning to more sustainable levels in the near future reported the National Treasury. 31 Oct 2007
South Africans currently have incomes that are on average and in real terms, about 22% higher per person than they were in 1999. 31 Oct 2007
Skype will unchain itself from PC-to-PC VoIP calling with the launch of a new mobile handset in a deal with mobile network carrier 3. Allowing VoIP service on a handset is a big risk for any carrier, since letting users chat away using Internet connectivity rather than network minutes could pose a threat to the bottom line. Europe's wireless climate, however, could be the perfect place to experiment. 31 Oct 2007
A company is only as good as its employees, and for a company to truly realise its goals, each and every employee needs to understand and buy into these goals. 31 Oct 2007
What do you get when you cross a bus and 5000 socks? You get an innovative campaign to promote Omo, that's what. 31 Oct 2007
You can now buy airtime at Ster-Kinekor cinemas nationwide. 31 Oct 2007
In line with their positioning of the "Best of Africa" gold medal winning liqueur Amarula Cream, saluted the Springbok Rugby team's victorious win over England at the 2007 Rugby World Cup, at a ceremony held on Monday at Cape Town's Newlands rugby stadium. 31 Oct 2007
Primall Media has used backlighting on hoardings at the entrance to shopping malls to draw attention to the designs of jewellery chain, Charles Greig. 31 Oct 2007
As the build-up to the FNB Whisky Live Festival gains momentum, the organizers have decided to return to source and employ a very direct approach in marketing whisky, thus branding this year's event with the title, Back to Basics. 30 Oct 2007
Glenfiddich 50 Year Old whisky, reputed to be the rarest and most magnificent single malt Scotch whisky, earned an entry in the Guinness Book of World Records 2000 Edition as “the World's most valuable spirit”. No wonder - at about R18000 a tot. 30 Oct 2007
Simba has announced a new line of snacks for health-conscious consumers – Sunbites. 30 Oct 2007
China's government may have high-profile political and strategic reasons for seeking closer ties with Africa, but its companies are here mostly for the money, analysts say. 30 Oct 2007
The Great Wine Capitals Global Network Best of Wine Tourism Awards have attracted close to 100 entries, almost three times the number of local entries as last year, according to one of its organisers, André Morgenthal, who is also communications manager for Wines of South Africa (WOSA). 30 Oct 2007
A high-tech network installation, using SMC Network technology, has been installed at the internationally acclaimed Thesen Islands development in Knysna. 30 Oct 2007
The 10th anniversary issue of EAT OUT magazine, South Africa's leading restaurant guide, will hit the news stands on 26 November 2007. The glossy annual publication will provide restaurant lovers with a list of South Africa's EAT OUT Top 10 Restaurants, as well as an independently reviewed selection of 800 of the finest restaurants in the country. 30 Oct 2007
The United Kingdom's based RTL Games is set to launch the board game "Destination South Africa", based on the award-winning taxi game "Destination London" that has been "giving Monopoly a run for its money". 30 Oct 2007
Let's do Biz