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    Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024
    A clear and confident shift in marketing technology as CMOs embrace AI
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    Addressing the information gap in Nigeria's durable and consumer electronics retail market

    6 Jul 2023

    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant
    Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

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    Engaging with connected consumers - Part 1
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    How to react when making market research mistakes

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    Five struggles of a market researcher
    Five struggles of a market researcher

      31 Dec 2014

    Africa leads the world into the future of market research
    Africa leads the world into the future of market research

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    Another free app for Ebola information
    Another free app for Ebola information

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    Survey reveals African consumers' perceptions of mobile marketing
    Survey reveals African consumers' perceptions of mobile marketing

    12 Nov 2014

    Mobile internet in Africa brings fundamental change
    Mobile internet in Africa brings fundamental change

    24 Oct 2014

    Research reveals Kenyan, Nigerian views of South Africa
    Research reveals Kenyan, Nigerian views of South Africa

      23 Sep 2014

    Increased internet access set to boost consumer spend
    Increased internet access set to boost consumer spend

    19 Sep 2014

    First ACW2014 - experiences shared, lessons learned
    First ACW2014 - experiences shared, lessons learned

    7 Jul 2014

    PAMRO 2014 Conference: Media Research for One Continent
    PAMRO 2014 Conference: Media Research for One Continent

    25 Jun 2014

    Five Nigerian cities with business potential
    Five Nigerian cities with business potential

      4 Jun 2014

    The story of the African consumer
    The story of the African consumer

      3 Jun 2014

    Research shows Nigeria's Gen X more active online
    Research shows Nigeria's Gen X more active online

    5 May 2014

    Bottom line: It's about Africa
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      11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Pinpoint media consumption tool to go live in Nigeria
    Pinpoint media consumption tool to go live in Nigeria

    25 Mar 2014

    Nigerian enterprises to deploy UCC solutions
    Nigerian enterprises to deploy UCC solutions

    20 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    , Kantar  14 Mar 2014

    CNN International launches 'Cocoa-nomics'
    CNN International launches 'Cocoa-nomics'

    28 Feb 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

      27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

      17 Dec 2013

    Ghana: West Africa's brightest business gem
    Ghana: West Africa's brightest business gem

    Kantar  11 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

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    Audience tracking tool for African radio, initial results from Ghana
    Audience tracking tool for African radio, initial results from Ghana

    1 Oct 2013

    Oresti Patricios
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      26 Sep 2013

    Chris Human
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      13 Sep 2013

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      12 Sep 2013

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    Research reveals Kenyan, Nigerian views of South Africa
    Research reveals Kenyan, Nigerian views of South Africa

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    19 Sep 2014

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    First ACW2014 - experiences shared, lessons learned

    7 Jul 2014

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    PAMRO 2014 Conference: Media Research for One Continent

    25 Jun 2014

    Five Nigerian cities with business potential
    Five Nigerian cities with business potential

     4 Jun 2014

    The story of the African consumer
    The story of the African consumer

     3 Jun 2014

    Research shows Nigeria's Gen X more active online
    Research shows Nigeria's Gen X more active online

    5 May 2014

    Bottom line: It's about Africa
    Bottom line: It's about Africa

     11 Apr 2014

    ZenithOptimedia releases its 'Global Adspend' forecasts
    ZenithOptimedia releases its 'Global Adspend' forecasts

    9 Apr 2014

    Pinpoint media consumption tool to go live in Nigeria
    Pinpoint media consumption tool to go live in Nigeria

    25 Mar 2014

    Nigerian enterprises to deploy UCC solutions
    Nigerian enterprises to deploy UCC solutions

    20 Mar 2014

    Driving mobile from Cape to Cairo
    Driving mobile from Cape to Cairo

    ,  14 Mar 2014

    CNN International launches 'Cocoa-nomics'
    CNN International launches 'Cocoa-nomics'

    28 Feb 2014

    Luxury goods firms taking the battle to Africa
    Luxury goods firms taking the battle to Africa

     27 Dec 2013

    'Beyond Retail' for Africa
    'Beyond Retail' for Africa

     17 Dec 2013

    Ghana: West Africa's brightest business gem
    Ghana: West Africa's brightest business gem

     11 Dec 2013

    Broadband still unaffordable for millions
    Broadband still unaffordable for millions

    11 Dec 2013

    Audience tracking tool for African radio, initial results from Ghana
    Audience tracking tool for African radio, initial results from Ghana

    1 Oct 2013

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    Millward Brown - The mobile revolution
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    18 Jul 2013

    CNN MultiChoice African Journalist 2013 finalists announced
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    15 Jul 2013

    Integrated reporting pilot study underway
    Integrated reporting pilot study underway

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    Paul Anderson
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     30 Jan 2013

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     25 Jan 2013

    2013 at a glance: Five crucial consumer trends business leaders should know
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    Mobile money drives demand for financial services
    Mobile money drives demand for financial services

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    Growth from knowledge indeed!

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