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Under The Tongue, the untold story of the adidas Predator football boot

Under The Tongue, the untold story of the adidas Predator football boot

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AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Nike shakes up leadership in efforts to revive sales

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

Source: © Allegiant Stadium With more than 123 million broadcast and streaming viewers, this year’s Super Bowl provided sponsor brands with solid exposure and ROI

2024 Super Bowl delivers record-breaking ROI for sponsor brands

19 Feb 2024

Donna de Varona will be receiving the award. Source: Supplied.

Donna de Varona to receive Lifetime Achievement Award from NYF TV & Film Awards

22 Nov 2023

Source:

Newcastle United and Adidas forge multi-year partnership

6 Sep 2023

Puma inks exclusive multi-year licensing deal with Formula 1

Puma inks exclusive multi-year licensing deal with Formula 1

8 May 2023

Image credit: Jeffrey F Lin on Unsplash.

How social media activity is fuelling future global women's sports investment

11 Nov 2019

Apple Watch may move the needle on wearable tech

Apple Watch may move the needle on wearable tech

10 Mar 2015

More than a billion comments, likes and posts have been made on Facebook since the tournament started on 12 June. Image:

More than a billion posts on Facebook for World Cup

1 Jul 2014

Boston bomb exploded at 4:09:44

Boston bomb exploded at 4:09:44

17 Apr 2013

Nike, sponsors stand by Armstrong after he loses titles

Nike, sponsors stand by Armstrong after he loses titles

28 Aug 2012

NYF: Geoffrey Mason to receive Lifetime Achievement Award

NYF: Geoffrey Mason to receive Lifetime Achievement Award

13 Mar 2012

ESPNsoccernet launches new mobile app

ESPNsoccernet launches new mobile app

1 Mar 2012

NZ set to reap millions from RWC final weekend

NZ set to reap millions from RWC final weekend

21 Oct 2011

Land Rover takes to the road with RWC 2011 and RWC 2015

Land Rover takes to the road with RWC 2011 and RWC 2015

25 Nov 2010

FIFA wins gold at global communications awards

FIFA wins gold at global communications awards

10 Nov 2010

ESPN announces results of comprehensive 3D study

ESPN announces results of comprehensive 3D study

8 Nov 2010

New report highlights foul play in sports marketing

New report highlights foul play in sports marketing

28 Sep 2010

Dow becomes Worldwide Olympic Partner

Dow becomes Worldwide Olympic Partner

20 Jul 2010

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