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GLOBAL

Mark Zuckerberg, CEO at Facebook. Image credit: .
Facebook moves to make more video ad money

Facebook on Thursday moved to bolster its appeal and money-making potential as an online platform for viewing video similar to YouTube.

18 Dec 2017

GLOBAL

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing...

By Mariam Nishanian 6 Oct 2017

GLOBAL

A model walks the runway during the St. Sava Fundraising Fashion Show at Domenico Vacca Club New York on April 24, 2017 in New York City. Photo:
Fashion world shaken by #NoFreePhotos row

PARIS - Photographers have risen up in revolt at the way fashion labels and influencers are using their street style images without crediting them, highlighting discontent about the "work for free" culture in the multi-billion dollar industry.

2 Oct 2017

GLOBAL

Radisson Blu Super Breakfast (Images Supplied)
Radisson Blu Super Breakfast prompts creative social media video campaign

To showcase their new super breakfast offering, Radisson Blu launched a creative, multichannel social media video campaign inspired by the magic moments that take place around the breakfast table...

7 Sep 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

GLOBAL

Facebook, Instagram research into gender bias
Facebook, Instagram research into gender bias

Researching user-generated content on Facebook and Instagram can provide significant insights into what people think and how they feel...

2 Jun 2017

GLOBAL

Image provided
Pope Francis ahead of Trump, Modi on Twitter

Burson-Marsteller's has released its 2017 Twiplomacy Study results, which shows Pope Francis is the most followed world leader on Twitter...

2 Jun 2017

GLOBAL

Jury Chair - 'Social Strategy' category:
Quinn Kilbury, Senior Brand Director, Heineken US
Warc Awards announces ‘Social Strategy' shortlist

The Warc Awards have announced a total of 19 entries from ten countries that have been shortlisted in the ‘Social Strategy' category, honouring the effective use of emerging marketing disciplines...

1 Jun 2017

GLOBAL

Alphaspirit © –
Blowing out the walls

Facebook's ambitions have set the company on a course to radically shift its standing from social media giant to futuristic innovation hub...

By Gil Sperling 11 May 2017

GLOBAL

The Twitter exchange.
US teen breaks internet record, spurred by love of nuggets

An American teenager has broken the world record for the most retweets, in a crusade to win a year's supply of his favourite food: chicken nuggets...

11 May 2017

GLOBAL

Warakorn Harnprasop ©
Customers likely to share positive experiences as much as bad experiences

Research done by Yonder Digital Group found that UK consumers are as likely to share a good experience as a bad one...

4 May 2017

GLOBAL

Health brands use Instagram to become part of new cultural conversations
Health brands use Instagram to become part of new cultural conversations

Here's why social watching is so important and a handful of health and wellness brands using Instagram to become part of the new cultural conversations...

By Marilyn Dutlow Munga 28 Apr 2017

GLOBAL

Director of connectivity programs, Yael Maguire at F8 event
F8: Connectivity, artificial intelligence and more from day two

Day two of Facebook's annual event...

21 Apr 2017

GLOBAL

Lucian Milasan © –
F8 2017: Camera effects platform and more from day one

Facebook annual event attracts thousands as new tech revealed...

20 Apr 2017

GLOBAL

#OneShow2017: Social influencer marketing finalists revealed!
#OneShow2017: Social influencer marketing finalists revealed!

Finalists in the ‘social influencer marketing' category have been revealed for One Show 2017...

18 Apr 2017

GLOBAL

Indian Prime Minister most followed, most effective leader on Instagram
Indian Prime Minister most followed, most effective leader on Instagram

‘World leaders on Instagram' is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media...

14 Apr 2017

GLOBAL

Major outage hits Twitter around globe
Major outage hits Twitter around globe

SAN FRANCISCO - Twitter feeds went down for hours on Tuesday in many part of the world in one of the worst outages in the 10-year history of the messaging platform....

20 Jan 2016

GLOBAL

Facebook's Blueprint extends into foreign language markets
Facebook's Blueprint extends into foreign language markets

Facebook's Blueprint eLearning courses, launched in March 2015, are currently available in English. By the end of September, courses will be available in Korean and Simplified Chinese. In October, courses will be translated in Japanese, German, Spanish and Portuguese...

15 Sep 2015

SOUTH AFRICA

Going beyond clicktivism with the #Baltimoreriots?
Going beyond clicktivism with the #Baltimoreriots?

NEWSWATCH: Hashtags are nothing more than armchair activism, some say. Lately, more attention is given to how the media reports on big news items that become nothing more than hashtags in our minds...

By Leigh Andrews 29 Apr 2015

GLOBAL

Promoted Tweets syndicates with Flipboard, Yahoo! JAPAN
Promoted Tweets syndicates with Flipboard, Yahoo! JAPAN

Twitter has announced its first partnership to syndicate Promoted Tweets outside of Twitter to Flipboard and Yahoo! JAPAN...

5 Feb 2015