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#Cannes2025 awarding juries include 20 creatives from AfricaDanette Breitenbach

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

By Mark Baldwin 15 Apr 2025

More news

Image credit: Erik Witsoe on Unsplash.

Global cinema advertising is second-fastest growing ad medium of 2019

22 Aug 2019

Kantar CEO, Eric Salama. Image supplied.

Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Juanita Pienaar 5 Aug 2019

New report reveals customers want security, service and localised experiences

New report reveals customers want security, service and localised experiences

25 Jun 2019

Alex Grieve, executive creative director, AMV BBDO. Image supplied.

Warc shares insights from the world's best campaigns

2 Apr 2019

Viral Nation team at the Influencer Marketing Awards. © .

Viral Nation announced the Best Large Influencer Marketing Agency by Influencer Marketing Awards

28 Mar 2019

Unilever CMO Keith Weed © .

Unilever CMO Keith Weed to retire in 2019

6 Dec 2018

Mel Edwards, global CEO of Wunderman and Tamara Ingram, CEO of J. Walter Thompson. © .

#NewBiz: Wunderman and J. Walter Thompson form Wunderman Thompson

27 Nov 2018

image © .

The rise of the internet class

Damon Stapleton 26 Sep 2018

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.

Warc releases Effective Innovation Report 2018

20 Sep 2018

#BehindtheSelfie with... Damon Stapleton

#BehindtheSelfie with... Damon Stapleton

Leigh Andrews 19 Sep 2018

A scene from Dr Beal's presentation for Spark Media.

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

Leigh Andrews 17 Sep 2018

What do you want creativity to do?

What do you want creativity to do?

Damon Stapleton 22 Aug 2018

The One Club and the 3% Movement call for entries for Next Creative Leaders

The One Club and the 3% Movement call for entries for Next Creative Leaders

24 Jul 2018

The Hidden Flag

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

Leigh Andrews 16 Jul 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

Leigh Andrews 25 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

CMOs struggling to fully optimise routes to revenue

CMOs struggling to fully optimise routes to revenue

16 May 2018

All images ©

A priest and a psychic walk into a New York bar...

Damon Stapleton 9 May 2018

Jury chair John Dokes, AccuWeather Network.

Effective Content Strategy shortlist for Warc Awards 2018 announced

2 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy

Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 3)

Jon Ratcliffe 19 Apr 2018

Bruce Daisley, VP for Europe at Twitter. © .

Bruce Daisley of Twitter on the power of amazing culture businesses (Part 2)

Jon Ratcliffe 12 Apr 2018

Marissa Allen (left) at the Wpromote Rise event.

Wpromote on profiting from empowering women in traditionally male-dominated industries

Leigh Andrews 10 Apr 2018

Christoper Yu, Innovation chair. Image supplied.

Effective Innovation shortlist for Warc Awards 2018 announced

10 Apr 2018

H&M’s New Routine sportswear campaign featuring graffiti artist Revok’s unauthorised artwork in the background. © H&M

Big brands ripping off street art is not cool: why illegal graffiti should be protected by copyright

Enrico Bonadio 9 Apr 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Google and Common Ground launch 'Little by Little'

Google and Common Ground launch 'Little by Little'

16 Mar 2018

Charlotte St. Martin, president of the Broadway League and Heather Hitchens, president and CEO of the American Theatre Wing. Image provided.

American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

13 Mar 2018

Phil Thomas, CEO of Cannes Lions Festival.

#CannesLions2018: CEO Phil Thomas on the creative year ahead

Jon Ratcliffe 9 Mar 2018