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Marketing & MediaCMOs must bridge the gap between the spreadsheet and the story… or become extinct
Pieter Geyser 20 Mar 2026



"Robert will harmonize our operations. Having the UK separated was not our long-term goal and we will therefore take this opportunity to bring the UK into the heart of EMEA. Charlotte Street remains our soul and with Robert continuing to lead our business there, it can only help all our clients and all our people come together as One Team One Dream," says Saatchi & Saatchi Worldwide CEO Kevin Roberts.
"Robert will continue to run SSF and will take responsibility for EMEA effective January 1. Simon Francis, who has decided to take up an opportunity with Aegis running EMEA, will transition roles and join Aegis on March 1."