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In conversation with Neale Hill on Ford's R1bn investment
22 Apr 2021
It was announced at the beginning of February that Ford Motor Company (FMC) invested $1bn (R15.8bn) in South Africa's automotive manufacturing operations. I spoke with Ford South Africa's managing director, Neale Hill, about the funding and the effects it will have on vehicle production and employment.
Neale Hill
Ford recently announced a massive investment in SA, one that’s made headlines in local and international business media. Neale, can you tell us about that?
That's correct, FMC invested $1bn (R15.8 billion) in its South African manufacturing operations. That’s the biggest investment in Ford’s 97-year history in this country. It also represents one of the largest-ever investments in the South African automotive industry, boosting Ford’s production capability and creating new jobs.
This investment will further modernise our South African operations, helping them to play an even more important role in the turnaround and growth of our global automotive operations.
With this investment, Ford will modernise and grow the Ford Silverton Assembly Plant to support expanded production of the all-new Ranger bakkie, starting in 2022.
The Ford Ranger is one of the company’s highest-volume, most successful global vehicles. This investment will equip our team with the tools and facilities to deliver the best Ford Ranger ever, in higher numbers and with superior quality.
So, a new model of the beloved Ford Ranger is on its way, as well as increased output. Tell us more about it.
The annual installed capacity at the Silverton plant will increase to 200,000 vehicles from 168,000, supporting the production of the Ranger for the domestic market and export to over 100 global markets.
That’s some welcomed good news. Presumably it would involve some expansion of the workforce too?
Yes, Ford will hire an additional 1,200 team members to support expanded production, bringing its workforce in South Africa to 5,500 employees. The investment will also create an estimated 10,000 new jobs across Ford’s local supplier network.
Surely that will have a wider benefit than just the plant itself?
Yes, as part of our extensive investment in the Silverton plant, we’re also building a new Ford-owned and operated chassis line in the Tshwane Automotive Special Economic Zone (TASEZ) for this new vehicle programme.
That’s key to expanding our production capacity, as parts will be sequenced directly onto the assembly line. It will significantly reduce logistics costs and complexity, improve efficiency and allow us to build more Rangers for our customers.
In addition to its representation on the TASEZ board, Ford also is working closely with all three spheres of government and relevant state-owned entities such as Transnet in developing the Gauteng Province – Eastern Cape Province High Capacity Rail Freight Corridor. This will be a full-service line linking the Silverton Assembly Plant and the TASEZ with Port Elizabeth, which is home to Ford’s Struandale Engine Plant and the Coega Special Economic Zone.
“Mr President, I am delighted to announce that we are investing $1.05-billion (R15.8-billion), in our South African operations as we define an exciting new era for Ford in South Africa.” Andrea Cavallaro - Director Operations, Ford IMG #TshwaneAutoSEZ #InvestSA pic.twitter.com/SlDEljZMuT
— Ford South Africa (@FordSouthAfrica) February 2, 2021
Ford also will invest R5.5bn to upgrade tooling our major supplier factories. Supporting our suppliers with this new tooling will ensure we modernise together to deliver world-class quality for the all-new Ranger at higher volumes for our domestic and import customers.
You mention that you’ve had extensive dealings with the government as you prepared for this announcement. How’s that been?
It’s been positive, we’re quite impressed. Our private-public partnership with all three spheres of government in the Tshwane Automotive Special Economic Zone (TASEZ) is a crucial step toward unleashing the new production capacity.
Like all business people, especially manufacturers, you must be worried about energy security and the problems at Eskom.
Energy is too crucial a component of the economy to be allowed to fail, so Eskom and a reliable power supply will get sorted out. But we’re also working on our own solutions.
Our goal by 2024 is to have the Silverton plant completely energy self-sufficient and 100% carbon neutral, using an integrated renewable and co-generation energy mix comprising solar PV, biomass, biogas and bio-syngas for all our electricity, gas and heating requirements.
We will also be introducing 100% water recycling, and all non-fermentable waste will be repurposed through a pyrolysis system to produce syngas.
Ford recently made another announcement, around the fight against Covid-19. Can you tell us about that?
Last month Ford donated R2.5m to the National Institute for Occupational Health to help bolster its Covid-19 surveillance system.
Dhiren Vanmali, Executive Director of Government Affairs, Ford International Emerging Markets Group; takes the stage to make the special announcement of our partnership with the @HealthZA and the National Institute for Occupational Health (@NIOH_SA). #FordMediaBreakfast pic.twitter.com/OeZzGn3u9C
— Ford South Africa (@FordSouthAfrica) March 16, 2021
Listen to the full interview below:
About Naresh Maharaj
Naresh Maharaj is a petrol head who loves cars and writing about them. He is also a Member of the SA Guild of Motoring Journalists. Naresh is also an international sports correspondent and an acclaimed corporate MC and voice-over artist. Naresh is a sports/news producer for community radio stations and also an award-winning sports journalist. Contact Naresh on moc.liamg@123jarahamn.
