Positive results from The Glass Recycling Company

Evidence of a shift in consumer behaviour, between July 2011 and June 2012, over 338 000 tons of post-consumer waste glass was diverted from landfill, saving raw materials and cutting carbon emissions. TGRC, South Africa's official non-profit organisation mandated to increase glass recycling facilities and to educate South Africans through marketing and communication campaigns, reported these positive figures at its annual AGM for the 2011/2012 fiscal, staged in March.

"The glass-recycling process saves more than 100 000 tons of CO2 emissions every year and with South Africa's climate change obligations, the reduction of emissions and the ability of glass packaging to deliver truly sustainable environmental benefits should not be downplayed. Glass recycling is an important sustainability measure and is making a difference in addressing environmental impacts," said Shabeer Jhetam, CEO of TGRC.

Interestingly, South Africa fares well when compared to international recycling rates. In the UK it took seven years to reach a national recycling rate of 41%; a figure achieved with the aid of compulsory legislation. Locally, it took just six years to reach the equivalent milestone without any enforced recycling legislation in place, although separation at source is imminent and will positively impact on recycling rates.

"Brazil, a developing nation that South Africa is frequently compared with, has been recycling glass for over 20 years and yet its rate is at 47%, are a mere 6.9% ahead of ours. In Australia, glass recycling rates are a comfortable 49%; Eastern Europe has plateaued at 45%; while the US is only at 34%. This, coupled with the fact that South Africa has the best recycling rate in Africa, provides a clear indication and confirms the inroads that we have made into South Africa's integration of glass recycling as a sustainability measure," said Jhetam. "In addition, South Africa has a sophisticated returnable system in place for certain glass bottles, which negates the need for the production of an additional two million tons of glass during the year, which would bring South Africa's production of glass to a total of three million tons. As a result of the growing recycling rates and the returnable system, approximately 2.4 million tons of glass has been diverted from landfill for the fiscal."

Job creation

Not just responsible for growing glass recycling, TGRC is also committed to job creation in both the formal and informal sectors, an undertaking achieved through the establishment of entrepreneurs and small businesses. The job-creation component of TGRC's directive is as imperative to its core focus as its environmental concerns and community initiatives.

"Activities that contributed towards the alignment of our goals included an intensified focus on the development of glass recycling entrepreneurs. Careful management of the entrepreneur relationship had a 48% increase in the number of entrepreneurs assisted, bringing to 502 the total number of active glass recycling entrepreneurs assisted during the reporting period, which is almost double the 255 of the year prior," said Jhetam. "This commitment extends to include existing entrepreneurs to ensure they maintain the sustainability of their businesses."

Between July 2011 and June 2012, TGRC also placed a further 320 glass banks at accessible sites around the country. This takes to more than 2800 the total sites where consumers can deposit their used glass nationwide.

TGRC is the bridge between the South African public and the activity of glass recycling. Marketing and communications form a crucial part of TGRC's mandate, with campaigns that educate and inspire individuals to adopt this essential "green" behaviour, utilising activities such as social and traditional media, educational road shows, design campaigns and community building initiatives. According to Jhetam, these marketing activities helped inspire and motivate South Africans to up the ante when it comes to the recycling of their waste glass.

Although TGRC has an unwavering commitment to making glass recycling part of South Africa's innate culture and a core sustainability activity, Jhetam said that there are considerable challenges that lie ahead, shaped by global and local challenges in business and society. "The road ahead will require a sharpened focus. The implementation of separation at source will ensure improvements in the recycling rate, and I am optimistically confident that with the extensive support we have and continue to enjoy, that we are in good shape to meet the complexities of the recycling market," he concluded.

For tips on recycling waste glass, go to www.theglassrecyclingcompany.co.za; to locate a local glass bank SMS the keyword "GLASS" to 45686. SMSs costs R1.50.