#Loeries2018 MasterClass: uDarkie, the evergreen economic driver
For consideration is a MasterClass hosted by Gagasi FM that focuses on the South African province of KwaZulu-Natal (KZN) - home of the Loeries - and the economic contribution it makes to the country's economy as well as the overall economic value of the province and it's population.
What to expect- The panel will cover the topics: KZN as an economic powerhouse and the "real" consumers driving the KZN and South African economy.
Target audience
This MasterClass will be of great value for custodians of brands and products that generate revenue from the evergreen middle market. The following should attend:
- Sales Managers
- Marketing Managers
- Creatives
- Content Creators
- Media Strategists, Planners & Buyers
- Media Managers
When
Loeries Creative Week
Thursday, 16 August
Durban ICC
2pm – 5pm
Presented by
Panalists will represent Gagasi FM, Trade & Investment KwaZulu-Natal, Tourism KZN and the Durban Chamber of Commerce.
Other MasterClasses on offer- Accenture
- Put experience at the centre of your organisation.
- What’s your story: Steps to build a personal brand.
- The unskippable future of advertising.
- Data-driven creative.
- Are creative entrepreneurs born or made?
- Female representation and the media - who controls the narrative?
South African agencies: the Seminar and MasterClasses can be claimed as Informal Training in the B-BBEE Codes of Good Practice.
