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#Loeries2017: All the Media Innovation finalists!
Finalists have been announced in the Loeries' Media Innovation category.
| MEDIA INNOVATION - MEDIA CAMPAIGN | |||
| Agency / Entrant | Title | Brand | Product |
| Halo Advertising Pty Ltd | More Music You Love | Jacaranda FM | Radio Station |
| J. Walter Thompson KSA | The Campaign That Never Saw The Light | Saudi Telecom Company | Coverage |
| King James Group | Sanlam Conspicuous Savers - Cosmopolitan Magazine | Sanlam | National Savings Month |
| Leo Burnett | The smart billboard | SAMSUNG | GEAR S3 |
| MEDIA INNOVATION - SINGLE MEDIUM | |||
| Bittersuite | Ancient Hawaiian Heritage | Sea Change | Sustainable cork poster |
| J. Walter Thompson | Dead Zone Radio | Organ Donor Foundation | Save 7 Lives |
| Net#work BBDO | smart x fashion | Mercedes-Benz | smart |
| Advantage Y&R | YOLO condoms awareness campaign | YOLO Condoms | Condoms |
| Impact BBDO Dubai | Switched On | Pepsico | 7Up |
| King James II | Seeded Paper Vegetables | Food & Trees for Africa | Food & Trees for Africa |
| J. Walter Thompson | Unwanted Followers | Tabard | Mosquito & Insect Repellent |
| FCB Cape Town | Car Melanoma | Cansa | Cansa |
| Impact BBDO Dubai | Skip Friday 13 | La Libanaise Des Jeux | Loto Libanaise |
| TBWA\RAAD | Skins of Peace | Amnesty International | Anti- Islamophobia initiative |
| TBWA\RAAD | The Promoticon | Mc Donald's | Mc Donald's |
| OGILVY & MATHER AFRICA | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ol Pejeta Conservancy |
| Joe Public Pty Ltd | Luggage Tag | Society for Family Health | Max Condoms |
| NATIVE VML | Stop The Cycle - Fashion | HuffPost SA | HuffPost SA |
| Ogilvy Johannesburg | KFC Suppertime Stories | KFC | KFC Family Bucket |
| Grey Advertising Africa (Pty) Ltd | Satellife | UJ EMS | UJ EMS |
| J Walter Thompson | Curb Kisser | Ford SA | Active Park Assist |
| J.Walter Thompson Casablanca | Flawlessness | enti.ma | Fashion and lifestyle online magazine |
| J.Walter Thompson Casablanca | THE UNCOVER VIOLENCE PRINT | enti.ma | Fashion and lifestyle online magazine |
| King James Group | Uk'Shona Kwelanga | Sanlam | My Choice Funeral Plan |
| Hellocomputer | Insta-Mix | Pernod Ricard | Olmeca |
| Hellocomputer | The Unreadable Emailer | Pernod Ricard | The Glenlivet |
| Ogilvy Johannesburg | Ag Shem | MultiChoice DStv | DStv Explora |
| NATIVE VML | ABSOLUT ONE SOURCE ALBUM | ABSOLUT | ABSOLUT VODKA |
| Ogilvy Cape Town | Eligible Bachelor | Volkswagen South Africa | Volkswagen Genuine Parts |
Loeries' Media Innovation judges
- Jury president: Virginia Hollis, MD at Magnetic Connection, Johannesburg, South Africa
- Regional judge: Waithera Kabiru, digital marketing manager at Coca-Cola Central East & West Africa, Nairobi, Kenya
- Regional judge: Adaora Adheke, MD at Peacock Media, Lagos, Nigeria
- Kate Fordyce, head agency marketing at Woolworths, Cape Town, South Africa
- Ken Varejes, CEO at Nfinity, Johannesburg, South Africa
- Michelle Meyjes, group CEO at Group M, Johannesburg, South Africa
- Adelaide McKelvey, sales and marketing director at JC Decaux, Johannesburg, South Africa
- Bruce Williamson, MD at Universal McCann, Johannesburg, South Africa
- Simon Lloyd, director at Algorithm Agency, Johannesburg, South Africa
- Koo Govender, CEO at Dentsu Aegis, Johannesburg, South Africa
- Andile Kona, founder and MD at MediaMix360, Johannesburg, South Africa
- Molefi Thulo, creative director at Ogilvy & Mather, Johannesburg, South Africa
with... Virginia Hollis
Leigh Andrews 3 Jun 2016
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
