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#Loeries2017: All the Effective Creativity finalists!
Finalists have been announced in the Loeries' Effective Creativity category, sponsored by Woolworths.
| EFFECTIVE CREATIVITY | |||
| Agency / Entrant | Title | Brand | Product |
| FOXP2 | #OpenEyes | Ster-Kinekor | Ster-Kinekor Theatres |
| Impact BBDO Dubai | Give Mom Back Her Name | UN Women | Charitable Cause |
| Impact BBDO Dubai | Goodbye Bad Luck | La Libanaise Des Jeux | Loto Libanaise |
| Young & Rubicam | First Kiss | Western Cape Government | Safely Home |
| Ogilvy Cape Town | Amarok Test Drives for Good | Volkswagen South Africa | Volkswagen Brand |
| J. Walter Thompson | Laywagif | Saudi Telecom Company | Broadband |
| Young & Rubicam | OP45.2 | Operation Smile | #OP45.2 |
| Joe Public Pty Ltd | 18+ Be the Mentor | South African Breweries Corporate | Anti-underage Drinking |
| Joe Public Pty Ltd | Drought Pack | Clover Pty Ltd | Fresh Milk |
| Ogilvy Cape Town | The Slave Calendar | Iziko Museums of South Africa | Iziko Slave Lodge Museum |
| Joe Public Pty Ltd | UFO | Clover Pty Ltd | FUTURELIFE |
Loeries' Effective Creativity judges
- Jury president: Gareth Leck, group CEO and co-founder at Joe Public United, Johannesburg, South Africa
- Regional judge: Chrisna Basson, strategist at Weathermen & Co, Windhoek, Namibia
- Regional judge: Mathieu Plassard, CEO at Ogilvy & Mather Africa,Nairobi, Kenya
- Thabisa Mkhawanazi, Corporate affairs director at KFC, Johannesburg, South Africa
- Clive McMurray, MD at FCB, Durban, South Africa
- Kirsty Niehaus, internal communication and art manager at Nando's, Johannesburg, South Africa
- Jerry Mpufane, Group MD at M&C Saatchi Abel, Johannesburg, South Africa
- Enver Groenewald, CCM director at Unilever, Durban, South Africa
- Gerhard Sagat, head of strategy at DDB, Johannesburg, South Africa
- Heidi Brauer, CMO at Hollard, Johannesburg, South Africa
- Andrea Quaye, vice president: marketing Africa at AB-InBev, Johannesburg, South Africa
- Dale Tomlinson, CEO at The Hardy Boys, Durban, South Africa
Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.
