#Loeries2017: All the Effective Creativity finalists!

Finalists have been announced in the Loeries' Effective Creativity category, sponsored by Woolworths.

17 Aug 2017

EFFECTIVE CREATIVITY
Agency / Entrant	Title	Brand	Product
FOXP2	#OpenEyes	Ster-Kinekor	Ster-Kinekor Theatres
Impact BBDO Dubai	Give Mom Back Her Name	UN Women	Charitable Cause
Impact BBDO Dubai	Goodbye Bad Luck	La Libanaise Des Jeux	Loto Libanaise
Young & Rubicam	First Kiss	Western Cape Government	Safely Home
Ogilvy Cape Town	Amarok Test Drives for Good	Volkswagen South Africa	Volkswagen Brand
J. Walter Thompson	Laywagif	Saudi Telecom Company	Broadband
Young & Rubicam	OP45.2	Operation Smile	#OP45.2
Joe Public Pty Ltd	18+ Be the Mentor	South African Breweries Corporate	Anti-underage Drinking
Joe Public Pty Ltd	Drought Pack	Clover Pty Ltd	Fresh Milk
Ogilvy Cape Town	The Slave Calendar	Iziko Museums of South Africa	Iziko Slave Lodge Museum
Joe Public Pty Ltd	UFO	Clover Pty Ltd	FUTURELIFE

Loeries' Effective Creativity judges

Jury president: Gareth Leck, group CEO and co-founder at Joe Public United, Johannesburg, South Africa
Regional judge: Chrisna Basson, strategist at Weathermen & Co, Windhoek, Namibia
Regional judge: Mathieu Plassard, CEO at Ogilvy & Mather Africa,Nairobi, Kenya
Thabisa Mkhawanazi, Corporate affairs director at KFC, Johannesburg, South Africa
Clive McMurray, MD at FCB, Durban, South Africa
Kirsty Niehaus, internal communication and art manager at Nando's, Johannesburg, South Africa
Jerry Mpufane, Group MD at M&C Saatchi Abel, Johannesburg, South Africa
Enver Groenewald, CCM director at Unilever, Durban, South Africa
Gerhard Sagat, head of strategy at DDB, Johannesburg, South Africa
Heidi Brauer, CMO at Hollard, Johannesburg, South Africa
Andrea Quaye, vice president: marketing Africa at AB-InBev, Johannesburg, South Africa
Dale Tomlinson, CEO at The Hardy Boys, Durban, South Africa

Heidi Brauer, chief marketing officer at Hollard and Loeries 2017 effective creativity and shared value and service design jury panellist.

#LadiesofLoeries: "Diversity is what makes us great" - Heidi Brauer

Leigh Andrews 16 Aug 2017

Winners will be announced this coming weekend! Loeries Creative Week Durban takes place from 14 to 21 August 2017. Keep an eye on our Loeries Creative Week Durban special section for all the latest updates.