Made possible by:

#Loeries2016: All the Media Innovation finalists

18 Aug 2016

Finalists have been announced in the Loeries' Media Innovation category.

MEDIA INNOVATION - MEDIA CAMPAIGN
Agency / Entrant	Title	Brand	Product
Gorilla Creative Media	Beat Your #MonsterCraving	R&R Ice Cream	King Cone
Carat	Tinder puts Opel Adam on the Dating Scene	Opel	Opel Adam
Y&R South Africa	Op45	Operation Smile	Operation Smile
Ogilvy & Mather Johannesburg	#LetsTalkColour	MTV Africa	MTV
FP7/DXB (Part of McCann Worldgroup)	Project Akshar (Alphabets)	SmartLife	GetSmart Program
MEDIA INNOVATION - SINGLE MEDIUM
NetworkBBDO	Team Kenya	Diageo	Tusker Lager
Red September	The 15FX Folding Advert	John Deere	John Deere 15FX Planter
Advantage Y&R	#DontWashMeNAM	City of Windhoek	Water saving
DDB	InstaGlad	Clorox Africa (PTY) Ltd	Glad
Ogilvy & Mather Cape Town	District Six Travelling Suitcases	District Six Museum	District Six Museum
Joe Public Pty Ltd	Drought Packs	Clover SA	Fresh Milk
Joe Public Pty Ltd	No Filter For Violence	Zazi	Zazi
Geometry and Ogilvy & Mather Johannesburg	The SAB Spike Detector Coaster	South African Breweries	SAB Drink Responsibly Initiative
NATIVE VML	WEBJACK	BMW	X1
Ogilvy & Mather Johannesburg	#LetsTalkColour	MTV Africa	MTV
NATIVE VML	Twitter Refugees	PASSOP	Twitter Refugees
NATIVE VML	Facebook Photobomb	DARG	Facebook Photobomb
NATIVE VML	Unscam Posters	Mosaic	Unscam Posters
Hellocomputer	Toyota Tougherer Load	Toyota	Hilux
Ignite Joe Public	Safety	De Beers	Voerspoed Mine
Joe Public Pty Ltd	Twitter Track	Nedbank	Retail
Joe Public Pty Ltd	Huisie	Nedbank	Retail
TBWA\Hunt\Lascaris Johannesburg	Traffic Jam	Standard Bank	Joy of Jazz
SQUAD DIGITAL	Story for Chela	Start a Library	Libraries for Schools
Carat Cape Town	The Green Issue	Woolworths	Woolworths