#Loeries2016: All the Media Innovation finalists
Finalists have been announced in the Loeries' Media Innovation category.
| MEDIA INNOVATION - MEDIA CAMPAIGN | |||
|---|---|---|---|
| Agency / Entrant | Title | Brand | Product |
| Gorilla Creative Media | Beat Your #MonsterCraving | R&R Ice Cream | King Cone |
| Carat | Tinder puts Opel Adam on the Dating Scene | Opel | Opel Adam |
| Y&R South Africa | Op45 | Operation Smile | Operation Smile |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| FP7/DXB (Part of McCann Worldgroup) | Project Akshar (Alphabets) | SmartLife | GetSmart Program |
| MEDIA INNOVATION - SINGLE MEDIUM | |||
| NetworkBBDO | Team Kenya | Diageo | Tusker Lager |
| Red September | The 15FX Folding Advert | John Deere | John Deere 15FX Planter |
| Advantage Y&R | #DontWashMeNAM | City of Windhoek | Water saving |
| DDB | InstaGlad | Clorox Africa (PTY) Ltd | Glad |
| Ogilvy & Mather Cape Town | District Six Travelling Suitcases | District Six Museum | District Six Museum |
| Joe Public Pty Ltd | Drought Packs | Clover SA | Fresh Milk |
| Joe Public Pty Ltd | No Filter For Violence | Zazi | Zazi |
| Geometry and Ogilvy & Mather Johannesburg | The SAB Spike Detector Coaster | South African Breweries | SAB Drink Responsibly Initiative |
| NATIVE VML | WEBJACK | BMW | X1 |
| Ogilvy & Mather Johannesburg | #LetsTalkColour | MTV Africa | MTV |
| NATIVE VML | Twitter Refugees | PASSOP | Twitter Refugees |
| NATIVE VML | Facebook Photobomb | DARG | Facebook Photobomb |
| NATIVE VML | Unscam Posters | Mosaic | Unscam Posters |
| Hellocomputer | Toyota Tougherer Load | Toyota | Hilux |
| Ignite Joe Public | Safety | De Beers | Voerspoed Mine |
| Joe Public Pty Ltd | Twitter Track | Nedbank | Retail |
| Joe Public Pty Ltd | Huisie | Nedbank | Retail |
| TBWA\Hunt\Lascaris Johannesburg | Traffic Jam | Standard Bank | Joy of Jazz |
| SQUAD DIGITAL | Story for Chela | Start a Library | Libraries for Schools |
| Carat Cape Town | The Green Issue | Woolworths | Woolworths |
Winners will be announced this coming weekend during Loeries® Creative Week™ Durban.
